Cambio.com
 Cambio website logo | |
Type of site | Entertainment News |
|---|---|
| Available in |
|
| Headquarters | United States |
| Editor | Linda Friedman |
| Parent |
AOL (2012–2017) Oath Inc. (2017–present) |
| Website |
www |
| Alexa rank | 9,946 |
| Commercial | Yes |
| Registration | Optional |
| Users | 7 million per month |
| Launched | 2010 |
| Current status | Online |
Cambio is a pop culture website for primarily for female millennials - "for girls, #builtbygirls", owned and operated by Oath Inc.. Cambio launched in 2010 as a partnership between AOL, the Jonas Group and MGX lab as a next-generation MTV-like video network.[1] In 2012, AOL fully acquired Cambio and in 2014 relaunched it in tandem with a partnership with Girls Who Code when five teenage graduates of the program joined the site as paid interns and helped shape Cambio's editorial mission[2] and site design, as well as doing actual coding.[3] During the six-week assignment, the girls focused on two projects: developing a "Celebspiration" meme generator and creating a platform called "Col[lab]" that encourages young women to write articles on any topic for the site.[4] Cambio sees approximately 7.5 million unique views a month from a predominately 13 to 34-year-old audience.[5]
Divisions
- News - Covering entertainment, tech, beauty, fashion, advice and music
- Celebspiration - An inspirational quote "meme" generator [5]
- Col[lab] - A lab for young writers to develop their voice
References
- ↑ Stelter, Brian (13 June 2010). "MTV Serves as Model for AOL Site". New York Times.
- ↑ "About Cambio". AOL.
- ↑ Heyman, Marshall (29 October 2014). "Talking Taylor Swift With Three Girls Who Code". The Wall Street Journal.
- ↑ Rosenbaum, Sophia (27 October 2014). "Girls Who Code helps five young women excel as interns". The Wall Street Journal.
- 1 2 Strugatz, Rachel (19 August 2014). "AOL Partners With Girls Who Code". Women's Wear Daily.
External links