Cacau show

Cacau Show
Private
Industry Food
Founded 1988
Headquarters Itapevi, São Paulo, Brazil
Key people
 Alexandre Tadeu da Costa
Products Chocolates
Increase US$57.4 million (2009)
Website cacaushow.com.br

Cacau Show is the largest chain of chocolate stores in the world.[1] Alexandre Costa the founder started the company in 1987 when he was 17 years old and started to sell Easter eggs using door to door catalogues. At that time Costa borrowed $US500 from a relative to buy the ingredients and molds to make his own chocolate, and progressively grew his business to a manufacturing and retail giant that today has more than 2000 franchise stores throughout Brazil, supplied by a massive factory outside São Paulo turning over more than $1 billion each year in all the franchise stores.

Shortly after the initial steps Mr. Costa invited his high-school friend Sergio Butuem to join the company. The partnership worked very well for 25 years, while Mr. Costa represented the image of Entrepreneur and chocolate specialist Mr. Butuem worked behind the scenes organizing, studying and planning. According to Mr. Costa in an article for "Exame" Magazine Mr. Sergio Butuem most of the time was the person responsible to adapt his plans to reality.[2]

In 2001 the first store was opened and the expansion was accelerated in face of the great demand for the franchise due to the quality of the products and accessibility in prices. Cacau Show has become a symbol of a successful Brazilian company. In 2008 it surpassed the American company Rocky Mountain and became from there the largest chain of chocolates in the world in number of stores. Nowadays the chain is the third largest franchise operation in Brazil and produces more than 50 million pounds of chocolate per year.

In 2011, Cacau Show and the founder won the prize Ernst&Young Entrepreneur of the Year in Brazil and represented Brazil in the competition World Entrepreneur of the Year in Monaco.[3] In 2013 Cacau Show won the prize World Retail Awards in France as the Emerging Market Retailer of the Year.[4]

The exponential growth of the company is still due to the opening of stores in capitals of the Country and points where there was little competition. The company plans, in the future, to operate in the international market, through franchising. Nowadays the company is already present in more than 1,000 Brazilian cities.

Cacau Show produces a special chocolate recipe, using selected ingredients and different fillings based on Truffle. Cacau Show became a Truffle specialist in Brazil, the product is a reference among its loyal customers.[5][6][2][7][3][8]

References

  1. ↑ pt:Cacau Show
  2. 1 2 "A expansão da Cacau Show – EXAME.com – Negócios, economia, tecnologia e carreira".
  3. 1 2 "EOY - Brasil - Vencedores - EY - Brasil". EY. Retrieved 2018-09-26.
  4. ↑ "Winners and Finalists 2013 – World Retail Awards".
  5. ↑ InfoMoney, Equipe. "Os passos da Cacau Show para se tornar a maior rede de chocolates do mundo".
  6. ↑ "Brazil – Franchising – export.gov".
  7. ↑ "Franquia Cacau Show – Doces – Portal do Franchising – ABF". 21 February 2017.
  8. ↑ Show, Cacau. "Cacau Show - Sua Loja de Chocolates, Presentes e Felicidade". www.cacaushow.com.br.
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