CFWD-FM

CFWD-FM
City Saskatoon, Saskatchewan
Branding 96.3 Cruz FM
Slogan Variety that Rocks
Frequency 96.3 MHz
First air date April 2008
Format Classic rock
ERP 96,000 watts
HAAT 179.1 meters (588 ft)
Class C1
Callsign meaning C
F
WireD (former station branding)
Owner Harvard Broadcasting
Webcast Listen Live
Website www.cruzfm.com

CFWD-FM is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Broadcasting, it broadcasts a classic rock format branded as 96.3 Cruz FM.

History

Licensed to Harvard Broadcasting on May 28, 2007,[1] the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to CKBL.[2][3]

On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes. On April 11, 2008 at 3:00 p.m., the station officially launched with a Top 40/CHR format branded as Wired 96.3.[4][5]

On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26.[6] On December 26, 2012, at Noon, CFWD flipped to a variety hits format, branded as 96.3 Cruz FM.[7] The station has since shifted to a rock-leaning direction.

References

  1. ↑ CRTC Decision 2007-155
  2. ↑ CRTC Public Notice 2008-7
  3. ↑ Broadcasting Decision CRTC 2008-77
  4. ↑ "Radio station takes down the tree". Saskatoon Star-Phoenix. Retrieved 11 March 2016.
  5. ↑ "New station jingles all the way". Saskatoon Star-Phoenix. Postmedia. Retrieved 11 March 2016.
  6. ↑ "Saskatoon radio station lays off staff". CBC News. Retrieved 11 March 2016.
  7. ↑ "96.3 Cruzes in Saskatoon". Radio Insight. Retrieved 11 March 2016.

Coordinates: 52°10′28″N 106°26′04″W / 52.17444°N 106.43444°W / 52.17444; -106.43444

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