Byredo

Byredo is a modern Swedish luxury house, founded in Stockholm in 2006 by Ben Gorham.[1]

Its products are made in Sweden.[2] Byredo is a portmanteau of "By Redolence".[3]

The brand is expanding into leather goods and accessories,[4][5] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[6]

Byredo is available in Russia, France, Hong Kong, Sweden, the United Kingdom, the United States, Canada and on Byredo.com.[7]

History

Ben Gorham began to be intrigued by scent and memory after travelling to his mother's hometown in India, where he was stirred by the aromas of spices and incense. Inspired by this trip, Byredo's scented candles and perfumes have been developed with an understated approach, using simple compositions of the highest quality raw materials.[8]

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[3][9] which also has invested in Diptyque and Malin + Goetz,[10] and owns Space NK.[3]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[10] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[11][12]

Byredo is collaborating with Ikea on a home fragrance expected to launch in 2019.[13][14]

Awards and honors

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[15]

References

  1. ↑ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  2. ↑ Byredo fragrantica.com
  3. 1 2 3 Manzanita buys majority stake in Byredo 1 May 2013
  4. ↑ Sunhee Grinnell, Byredo Celebrates 10 Years with No Name: Ben Gorham on his biggest collaboration yet Vanity Fair, September 13, 2016
  5. ↑ Leather byredo.com
  6. ↑ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. ↑ Stores byredo.com
  8. ↑ "BYREDO". byredo.com. Retrieved 2017-11-07.
  9. ↑ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  10. 1 2 Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  11. ↑ Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  12. ↑ 1996 Inez & Vinoodh fragrantica.com
  13. ↑ Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set Observer.com 6/14/2017
  14. ↑ The sweet scent of IKEA and Byredo Ikea, 09.06.2017
  15. ↑ Katie Chang, From Byredo To Tom Ford, The Best Men's Fragrances of 2016 Forbes, December 16, 2016

See also

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