Bristlecone Holdings

Bristlecone Holdings LLC is a Reno, Nevada-based subprime consumer finance business specializing in the leasing of tangible goods, such as pets and wedding dresses. Bristlecone was founded in 2013 by Dusty Wunderlich (who served as CEO) and Kyle Ferguson (who served as president). Bristlecone received a seed round of $1.1 million from SenaHill Partners LP in 2014.[1][2]

Wunderlich announced his resignation from Bristlecone on March 31, 2017 via Social Media, one month after a negative article about Bristlecone and Wunderlich was published by Bloomberg.[3]

Bristlecone filed for Chapter 11 bankruptcy protection on April 18, 2017.[3] On the same day, a competing company sued Bristlecone Holdings for alleged breach of contract, stealing trade secrets and using stolen technology to undercut them during a failed acquisition.[3]

Bristlecone assigns some of its contracts to Monterey Financial.[2]

Bristlecone companies

  • I Do Lending (bridal)
  • OneRoad Lending (automotive)
  • WAGS Lending (purebred pet leasing; also called WAGS Financing)

References

  1. ↑ "Local FinTech company makes strides". Retrieved 4 March 2017.
  2. 1 2 Clark, Patrick (1 Mar 2017). "I'm Renting a Dog?". Bloomberg L.P. Retrieved 4 March 2017.
  3. 1 2 3 "Reno financial tech company files for bankruptcy amid trade secret lawsuit". Reno Gazette Journal. Retrieved 2017-04-21.
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