Brisbane Bombers

Brisbane Bombers
Club information
Full name Brisbane Bombers Rugby League Football Club Limited
Nickname(s) Bombers
Colours Primary:
     Navy
Secondary:
     Orange
Founded 2011
Website www.brisbanebombers.com.au
Current details
Ground(s)
CEO Nicholas Livermore
Competition National Rugby League

The Brisbane Bombers Rugby League Football Club Limited, commonly referred to as Brisbane Bombers or simply as Bombers, are a proposed Australian professional rugby league football club to be based in the city of Brisbane, the capital of the state of Queensland. Founded in 2011, the Bombers are seeking entry into and expanded National Rugby League (NRL) for the 2023 NRL premiership season.

The Chief Executive Officer is Nicholas Livermore and the Chairman is TOFS (The Outdoor Furniture Specialists) CEO Craig Davison.

The Advisory Board includes notable Brisbane business men and women including Jim Elder (Former Deputy Premier of QLD), Tony Bellas, Rob Ashley and Alex El-Shamy, amongst a total of ten (10) recognised men and women throughout the city,

The Bid has met several times with the National Rugby League administration including Shane Mattiske, Paul Kind, David Gallop and recently new additions to the future of the game including ARL Commission Chairman John Grant and Director of Football Todd Greenberg.

Channel 9 CEO David Gyngell has publicly stated the NRL's television rights would be more attractive if the competition included a second Brisbane based NRL side.[1] Former NRL CEO David Gallop was also supportive of the Bid and now the team must impress the new CEO and ARL Commission to ensure a license is granted.

The Brisbane Bombers NRL Expansion Bid strategy is based on a "Battle for Brisbane", seeking to provide a push for a second Rugby League side in Brisbane, as well as a team to rival the Broncos in Australia’s 3rd largest city.[2] The Brisbane Bombers have an agreement in place to play all home games at Suncorp Stadium, meaning Suncorp Stadium would host one home game every week, as opposed to one home game every two weeks. Former player Billy Moore is the bids main ambassador.[3]

Rival bids include West Coast Pirates, Central Coast Bears, Western Corridor NRL bid, Central Queensland NRL bid, Redcliffe Dolphins, Brothers Leprechauns, South Pacific Cyclones NRL bid and a Papua New Guinea Hunters bid[4] and New Zealand bid.[5]

Name and Emblem

After conducting market research, in March 2011, the bid group announced 15 shortlisted names fans could nominate via the bid website, along with colours and jersey designs, and the winning name would be announced via a radio sponsor.[6] The shortlisted names were:

Location NameMascot
BrisbaneBarracudas, Bayliners, Bobcats, Bombers, Braves, Brewers, Buccaneers, Heat
EasternStingrays
RivercityKookaburras
South QueenslandCyclones, Dolphins, Rogues, Spartans, Taipans

After 12,000 responses, on 14 July, the bid launched its brand at Albion Park, revealing the bid club's name, colours and logo.[7]

Colours

The club has a jersey manufacture Agreement with New Zealand sports goods company Canterbury.[8] The club's colours are to be navy blue and maroon (original Brisbane colours) with orange piping.

Ambassadors

The club has ambassadors to promote the message of 'bringing more League to Brisbane' and to ensure grass-roots clubs benefit from the bid. The ambassadors are Scott Sattler, BIlly Moore and David Solomona

Merchandise

The Bombers have released merchandise such as rugby league balls, caps and numerous shirts.

Home Training Ground

As announced in 2013, the team will have an option to host its training base at a number of locations around the Brisbane Airport Complex precinct. Included in the list of options was Doomben Racecourse in Ascot, Brisbane which is owned by the Brisbane Racing Club as part of a billion-dollar revamp of the region between Brisbane Racing Club and Watpac. Included in the proposed development is a multimillion-dollar gymnasium, pool, track and field complex as well as multiple fields aimed for both professional and community use.

CEO Nicholas Livermore has announced that irrespective of the success of the NRL Bid, the development of the facility will commence by 2017 for a multi-use stand-alone facility.

Playing Arena

Suncorp Stadium, Brisbane

The Brisbane Bombers intend on playing all home games at Brisbane’s Suncorp Stadium.[9] It was speculated there was a number of options for a home base including Davies Park in South Brisbane,[10] Dolphin Park, Redcliffe[11] and two locations in Redlands.[12]

Criticism

The mascot choice has caused some consternation, particularly from the AFL club Essendon Bombers, who have sought legal advice in regards to trademark infringement.[13]

Sponsors

Several sponsors that have publicly backed the bid, including

  • Jersey Manufacturer – Classic
  • Beverage Sponsor – Bundaberg Rum[14]
  • Radio Sponsor – B105.3 (Austereo)[8]
  • Wagering Partner - Tabcorp
  • The Outdoor Furniture Specialists
  • Dynamic Sports Marketing
  • Junior Rugby League and beneficiaries include, The Sunshine Coast Rugby League, Redlands Rugby League and Jamaican Hurricanes Rugby League
  • Charity beneficiaries include, Junior Brisbane Rugby League Clubs, White Cloud, Mates 4 Mates and Wishlist

References

  1. ↑ Channel Nine boss David Gyngell says league games will need more stoppages for ad breaks if they want $1bn TV deal | thetelegraph.com.au. Dailytelegraph.com.au (2011-07-21). Retrieved on 2011-08-22.
  2. ↑ Brisbane poised for second NRL team as Broncos' stranglehold on rugby league market faces challenge. Courier Mail (2011-01-27). Retrieved on 2011-08-22.
  3. ↑ Billy Moore betrays his North Sydney Bears heritage by joining second Brisbane bid for NRL inclusion | thetelegraph.com.au. Dailytelegraph.com.au (2011-04-20). Retrieved on 2011-08-22.
  4. ↑ Papua New Guinea bid. Pngnrlbid.com (2011-08-16). Retrieved on 2011-08-22.
  5. ↑ NRL bid war hots up. Courier Mail (2011-06-26). Retrieved on 2011-08-22.
  6. ↑ Team names in the ring – Worldnews.com. Article.wn.com. Retrieved on 2011-08-22.
  7. ↑ Jury out on NRL Bombers – Yahoo!7 Sport Archived 18 July 2011 at the Wayback Machine.. Au.sports.yahoo.com (2011-07-14). Retrieved on 2011-08-22.
  8. 1 2 The Battle of Brisbane is on as second team chases Bennett. Brisbanetimes.com.au (2011-02-21). Retrieved on 2011-08-22.
  9. ↑ Brisbane NRL Expansion Bid looking at 'home ground' options Archived 26 October 2012 at the Wayback Machine.. rleague.com. Retrieved on 2011-08-22.
  10. ↑ Brisbane NRL bid eyes Redcliffe as HQ – ABC Brisbane – Australian Broadcasting Corporation. Abc.net.au (2011-03-15). Retrieved on 2011-08-22.
  11. ↑ Heming, Wayne. (2011-03-15) Redcliffe home base for NRL bid side | NRL, Rugby League, NRL Scores, NRL Ladder. Fox Sports. Retrieved on 2011-08-22.
  12. ↑ Redlands in running as NRL team base – Local News – News – General – Bayside Bulletin / The Redland Times Archived 7 October 2011 at the Wayback Machine.. Baysidebulletin.com.au (2011-04-04). Retrieved on 2011-08-22.
  13. ↑ Badel, Peter. (2011-07-14) Essendon to battle the Bombers | AFL. Fox Sports. Retrieved on 2011-08-22.
  14. ↑ Brisbane NRL Expansion Bid: We Are Here Archived 27 March 2012 at the Wayback Machine.. Brisbane Bombers. Retrieved on 2011-08-22.
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