Brihans Natural Products

Brihans Natural Products Ltd.
Limited
Industry Natural Products
Founded 20 April 2000 (20 April 2000)
Founder Mandar Agashe
Headquarters Shaniwar Peth, Pune, India
Area served
 India, Réunion, Singapore, Malaysia, UAE
Key people
 Sheetal Agashe (Managing Director)
Products skincare products, hair care products, healthcare products, ayurvedic products
Number of employees
 51-100
Website brihansnatural.com

Brihans Natural Products Ltd. is an Indian natural cosmetics and consumer products company based in Shaniwar Peth, Pune, Maharashtra, India. The company manufactures skin care, hair care and health care products.[1]

History

In 1998, Brihans Pharmaceuticals, under Mandar Agashe, set up a research and development center to develop Ayurvedic products. In August 1999, the company conducted test marketing of its products in Andhra Pradesh. By February 2000, it went national, setting up 19 branches across India,[2] with the formal formation of Brihans Natural Products on 20 April, 2000.[3] The company went international by 2001, exporting to the United Arab Emirates, Oman, Malaysia and the Maldives.[2][4]

Between 2002 and 2004, the company launched Cleancomb, an anti-hair loss lotion and Oraheal, a mouth ulcer tablet, along with a Hibiscus based hair gel to its roster of products.[5][6][7][8] During this time, the company also planned to expand to the European and American markets.[9]

In 2006, the company launched Aloe vera based health juices under the brand Brimune.[10][11] That same year, the company launched its Turmeric face wash and Aloe foot cream product lines under the Greenleaf brand.[12][13][14] By 2007, the company sold majority of its skincare and hair care products under the Greenleaf brand.[1]

As of 2016, the company shipped its products across India, Réunion, Malaysia, the United Arab Emirates and Singapore,[15] and is headquartered in Shaniwar Peth, Pune.[16] In 2017, Business Insider reported that the company was a major manufacturer of Aloe vera products in India.[17][18][19]

Research and development

The company has been noted for using a variety of Aloe Barbadensis for its products; this allows for better standardization between batches, and reduces the use of potentially contaminated aloe in their products.[20]

Controversies

In April 2014, the company's advertisement of their product Cleancomb was complained against for being misleading, thus violating the Advertising Standard Council of India's Consumer Complaints Council's Code. It was one of 44 health care companies that were complained against at the time.[21] A similar complaint was upheld with the company’s advertisements in December 2017.[22][23]

References

  1. 1 2 Jain, S. Bhushan (2007). The Indian Newspaper Society Press Handbook. University of California: Indian Newspaper Society. Brihans Natural Products
  2. 1 2 "'Udyog Ratna' for Brihans". Times of India. 7 September 2001. Retrieved 2017-01-23.
  3. ↑ Company News and Notes. 37. University of California, Berkeley: Research and Statistics Division, Department of Company Law Administration, Ministry of Commerce & Industry (India). 2000. Brihans Natural Products P. Ltd.
  4. ↑ Business India. University of Virginia: A.H. Advani. 2004. pp. 69–79.
  5. ↑ "Brihans unveils new products". Business Line. 3 December 2002. Retrieved 2017-01-23.
  6. ↑ Pullaiah, T. (2002-01-01). Medicinal Plants in Andhra Pradesh, India. University of Chicago: Regency Publications. ISBN 9788187498513. Brihans Natural Products
  7. ↑ Asian Sources Gifts & Home Products. 22. Trade Media Limited. 2004. Brihans Natural Products Pvt. Ltd has released Jas Red, an antioxidant gel made from hibiscus flower juice.
  8. ↑ Business India. A.H. Advani. 2004-01-01. p. 70 – via Google Books. Brihans Natural Products P. Ltd.
  9. ↑ "Brihans Natural Eyes US, European Markets". Financial Express. January 25, 2003. Retrieved 2017-01-23.
  10. ↑ "Health & Beauty". Times of India. March 8, 2006.
  11. ↑ "Looking for export quality aloe juice?". Indian Express. 2017-12-17. Retrieved 2017-12-17.
  12. ↑ Press, Delhi (2017-04-01). Grihshobha Kannada: April 2017 (in Kannada). Delhi Press.
  13. ↑ "Do you want your feet to be soft and healthy?". Woman's Era (First). 26. August 2016.
  14. ↑ "Healing Aloe". The Economic Times. June 21, 2006.
  15. ↑ "Greenleaf Natural Actives". Femina. 29. August 16, 2016. MW04160816.
  16. ↑ Google (1 January 2017). "Brihans Natural Products Ltd." (Map). Google Maps. Google. Retrieved 1 January 2017.
  17. ↑ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022". Business Insider. August 17, 2017. Retrieved 2017-09-24. some of the major players operating in India aloe vera products market are ... Brihans Natural Products Ltd., ...
  18. ↑ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022 - market research report". www.reportlinker.com. Retrieved 2017-09-24.
  19. ↑ Reportlinker. "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022". PR Newswire. Retrieved 2017-10-24.
  20. ↑ "GreenLeaf: India's 1st Skin Gel with 90% Aloe Vera". The Economic Times. January 30, 2006.
  21. ↑ "ASCI upheld complaints against 82 out of 124 ads in April 201". Best Media. June 27, 2014.
  22. ↑ "ASCI bans 200 ads in October 2017; Healthcare, Education sector tops list of banned ads". Moneylife.in. 28 December 2017. Brihans Natural Products Ltd. (Green Leaf pure aloe vera skin gel)
  23. ↑ "ASCI Update: Complaints against 200 out of 319 ads upheld in October 2017". www.afaqs.com. Retrieved 2018-02-26.

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