Brandy Melville
| Industry | Retail |
|---|---|
| Founded | 1970 |
| Founder | Silvio Marsan |
Number of locations | 65[1] |
| Products | Apparel |
| Website | Official website |
Brandy Melville is an Italian clothing and fashion accessories brand, marketing their products to teenage girls and young women. The company was established in 1970 by Silvio Marsan and his son.[1] The company's products are sold in physical stores and through their website. Most of their apparel are only offered in one size.[2] This has brought criticism upon the company, with some considering their size to be smaller than average for most girls.[3][4]
Brandy Melville's first retail store was opened in 2009 at UCLA in the Westwood neighborhood of Los Angeles,[5][6] and by 2015, the brand had grown to 65 stores worldwide. In a similar way to Primark, it places little emphasis on advertising, relying instead on social media and word-of-mouth.[1]
References
- 1 2 3 "Ich bin ein Brandy-Girl". Tages-Anzeiger. January 4, 2015. Retrieved October 19, 2017.
- ↑ Fragen zu unseren Größen (Questions about out sizes), FAQ-Seite auf der Webpräsenz des Unternehmens; abgerufen 25. Juli 2016.
- ↑ Mills, Madison (April 2014). "Brandy Melville: One size doesn't always fit most". USA Today. Retrieved October 19, 2017.
- ↑ "These 'One-Size-Fits-All' Clothes Are Actually Size Zeroes". The Observer. July 7, 2015. Retrieved October 19, 2017.
- ↑ "Smells Like Teen Spirit: Inside the Secretive World of Brandy Melville". Racked.com. September 24, 2014. Retrieved October 19, 2017.
- ↑ "New clothing store Brandy Melville brings Italian style straight to Westwood". Daily Bruin. September 24, 2014. Retrieved October 19, 2017.