Brandlive

Brandlive, Inc.
Private
Industry Software
Founded 2010
Founders Fritz Brumder and Ben McKinley
Headquarters Portland, OR, USA
Products Real Time Interaction software[1]
Website www.yourbrandlive.com

Brandlive is a Software as a service (SaaS) company based in Portland, Oregon. The enterprise platform is primarily used for commerce, marketing, and product training.

History

Brandlive was created in 2010 by Ben McKinley and current CEO Fritz Brumder as a product of Cascade Web Development, as a way to incorporate live video into online shopping.[2] The idea for Brandlive came to Brumder when he was using Skype to see a friend's new retail store in New York City, and made a purchase as a result of the demonstration via live video.[3]

In 2012, Brandlive was established as its own separate entity. In May 2013, the company received $1.6 million in Series A funding from Oregon Angel Fund,[4] Angel Oregon,[5] Portland Seed Fund,[6] among others.

In September 2013, Brandlive was announced as a finalist for the Oregon Entrepreneurs Network Tom Holce Entrepreneurship Awards.

Products

Brandlive is a Real Time Interaction platform that combines live video, chat-based social interaction, and custom conversion tools to create individual, customized event pages. The software is web-based and can scale to unlimited audience sizes.[7]

Commerce applications attempt to replicate and improve consumer experience commonly experienced via televised home shopping or retail store demonstration. Common marketing applications are presenting products in real time over the Internet, engaging industry leaders and influencers, and gathering feedback and reviews in a virtual focus group-style setting. Through B2B applications, companies can train supply chain partners on the latest product benefits and features, as well as conduct corporate communications such as company town halls.[8]

Brandlive Awards On February 27, 2014 Brandlive hosted the first Brandlive Awards to recognize exemplary moments and usage of the platform by customers. The event was held at the Jupiter Hotel in Portland, Oregon and streamed live for online participation.

2014 Brandlive Award Winners:[9]

Award CategoryWinner
Excellence in CommerceRockwell Tools
Excellence in MarketingBall brand Canning Products
Excellence in TrainingGoPro
Best Visual PresentationBall brand Canning Products
Best Audience EngagementMaker's Mark
Brandlive PersonalityJulie Mallory / Bowflex
Best Product DemonstrationRockwell Tools
Most Creative ApplicationGerber Gear
Best Live MomentRockwell Tools

References

  1. ↑ "yourbrandlive.com/solutions". Brandlive.
  2. ↑ "Portland startup Your Brandlive infuses online retail with in-store interaction". Oregon Live.
  3. ↑ "MTS Episode 42 - Brandlive". Meet the Startup. Archived from the original on 2014-10-13.
  4. ↑ "Brandlive Wins Angel Oregon Competition". Oregon Live.
  5. ↑ "Angel Oregon winner Brandlive eyes next round". Portland Business Journal.
  6. ↑ "Portland Seed Fund announces third class of startup". Oregon Live.
  7. ↑ "The Direct Effect". Response Magazine.
  8. ↑ "There's No Place Like Home". Electronic Retailer Magazine.
  9. ↑ "2014 Brandlive Awards". BrandliveAwards.com.


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