Braccialini

Braccialini[1] is a leather accessories company based in Florence, Italy.[2] The company operates in 40 countries with 50 mono brand stores globally [3]

History

The image of the rose forms the brand's logo because of Carla’s love for flowers.[4] Carla has also been the recipient of the Cavaliere del Lavoro award, assigned to entrepreneurs for their valuable contribution in their chosen field of profession.[5]

Beginnings

Carla and her husband Roberto Braccialini started the company in 1954 as a small workshop with 4-5 employees in Florence, Italy.[6] Initially, she started sewing without any formal knowledge with materials such as leather and straw, making clothes and selling it in Versilia and then slowly moved to creating bags with the same materials. Carla sketched the designs and her husband made the bags and handled the business. The first bag was made with leather and straw, a unique choice at that time. She trained her team to learn the craft and sew. The bags had a playful mood combined with unique designs and new materials.[6]

A flood in 1966 in Florence destroyed all the fabrics and the archives and Carla with her team had to start all over.[6]

1980s

In the 1980s, two of the Carla’s three sons Riccardo and Massimo joined the company and adopted her philosophy and carried forth her vision.[7] In 1987 the company entered into many licensing agreements with companies like Vivienne Westwood for the production and distribution of accessories; bags, belts and small leather items. The following year in 1988 Contromano was founded a partner company and over the course of a few years Braccialini entered into licensee agreements with brands like RoccoBarocco, Fiorucci, Bagutta[8]

1990s

In 1990, Braccialini launched the Tua collection targeted at a younger audience.[9] Also the first Braccialini boutique was opened in Florence.

2000s

2000's was a period of growth for the brand. Braccialini collaborated with the Mariella Burani Fashion Group. Braccialini opened stores in Milan,.[10] In 2003 a new mono brand store opens in Milan followed by boutiques in Rome, London Dubai in 2004. Also, a licensee agreement with Mariella Burani is established to produce and distribute accessories for them all over the world. In 2005, the first franchisee store in Saudi Arabia and two boutiques in Dubai and Hong Kong are opened. The company acquires 100% stake in Dadorosa Srl, with worldwide licensee of Gherardini, in 2007 a Florentine brand. The expansion of the brand continues with new stores in Dubai, Paris and Moscow. Braccialini also enters into more licensing agreements with Frangi Spa controlling the production of foulards, scarves, beachwear and lingerie.[9]

In 2009, Braccialini moved to the new headquarters in Scandicci, Florence. The Feng Shui inspired factory is designed by Chan tit-Kwan from Hong Kong. The new building spreads across 10,000 square meters of space in heart of the leather manufacturing sector of Florence. The external façade which is covered by vertical plants and ivy and the internal layout is constructed on the basis of Feng Shui principles. The factory also uses renewable sources of energy like solar panels and recovery of rain water.[11]

Braccialini today

Today, the company is led by her three sons – Riccardo, Massimo and Lorenzo who have taken on three different roles in the company. Massimo is the style director, Riccardo the CEO and Lorenzo the marketing and communication director. The creative team of designers led by Carla and her son Massimo create handbags and accessories.[8]

In October 2012 Braccialini announced up to 77 layoffs of 220 employees total but in 2013, after an agreement with the unions, only 25 people will leave the Company, due to the externalization of logistics.

Worldwide boutiques

References

  1. ↑ Andrea, Guolo (2007). La borsa...racconta. FrancoAngeli.
  2. ↑ http://www.braciallini.it%5Bpermanent+dead+link%5D
  3. ↑ "Il Sole 24 Ore: La borsa Braccialini si riempie di colori". Banchedati.ilsole24ore.com. 2009-09-16. Retrieved 2010-07-10.
  4. ↑ Chi, 2 June 2010
  5. ↑ MF Fashion, 2 June 2009
  6. 1 2 3 "Cairo Editore - Diva e Donna 26 Febbraio 2008". Cairoeditore.it. Retrieved 2010-07-10.
  7. ↑ Vanity Fair Magazine, Power of Fantasy, 24 March 2010
  8. 1 2 "Braccialini Milano Italy". Fashionmodeldirectory.com. 2007-12-02. Retrieved 2010-07-10.
  9. 1 2 "Archived copy" (PDF). Archived from the original (PDF) on 14 April 2010. Retrieved 2010-06-15.
  10. ↑ http://www.workfolio.it/mood/braccialini/file/Sezioni/Sezioni/CompanyProfile.pdf%5Bpermanent+dead+link%5D
  11. ↑ "Arretrati in pdf". ilGiornale.it. Archived from the original on 2012-08-01. Retrieved 2010-07-10.
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