Boursin cheese

Boursin
Country of origin France
Region, town Normandy
Source of milk Cows
Pasteurised Yes
Texture Soft
Certification None
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Boursin [buʁsɛ̃] is a brand of Gournay cheese. It is a soft creamy cheese available in a variety of flavours, with a flavour and texture somewhat similar to cream cheese.

The first Boursin flavor,[1] Garlic and Fine Herbs, was created in 1957 by François Boursin, a cheese maker from Normandy. Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavor. His recipe would be the first flavored cheese product to be sold nationally in France. Boursin cheese was first developed in Normandy,[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, which sold it to Groupe Bel in November 2007 for €400 million.[3]

Advertising

The brand was advertised on television using the slogan: « Du pain, du vin, du Boursin » (English: "Some bread, some wine, some Boursin"). Later this slogan was replaced with « Du pain, du Boursin, on est bien » ("Some bread, some Boursin, we are good.")[4]

References

  1. ↑ "Boursin History". Boursin.com.
  2. ↑ "Boursin Reveals the Secrets of its Phenomenal Success" from BoursinCheese.com, accessed 2011-06-18
  3. ↑ "Consumer goods giant Unilever has reached an agreement to sell its cheese business Boursin" from BrandsTell, accessed 2009-05-31
  4. ↑ "Brand slogan". Bousin.fr. Du pain, du Boursin®, on est bien !
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