BookTube

BookTube refers to the group of content creators on YouTube that film videos based on books.[1][2][3][4] Similar to beauty gurus or gamers, BookTubers are a specific subset of the YouTube community. While the largest group of BookTubers focus on YA literature, BookTube channels address all possible kinds of literature, such as audiobooks,[5] classics,[6] science fiction,[7] fantasy,[8] literary fiction,[9] children's literature,[10] comics,[11] romance,[12] non-fiction,[13] and books in translation.[14]

Background

The BookTube community has grown exponentially. It is hard to say how many BookTube channels now exist, but there are many channels that have thousands (and sometimes hundreds of thousands) of subscribers. Outside of YouTube, BookTubers can be found at book and YouTube conventions like YallFest,[15] BookCon,[16] and VidCon.[17]

Types of videos

There are several different types of videos that BookTubers film.[18][19]

Some are reviews of books, detailing what they did or did not like about a certain book. Most BookTubers review books from similar genres to attract a specific audience for their videos.[20] These reviews can also be of Advanced Reader Copies (ARCs) that are provided by book publishers that wish to harness word of mouth advertising.

BookTubers also make haul videos where they show the different books from specific trips to the bookstore or an overview of the books that they got from general events throughout a period of time. Sometimes these are "library hauls", showing a collection of books they just picked up from the library as if they'd gone "shopping" and were showing you the goods they had purchased. They also make unhaul videos where they discuss the books that they are removing from their collection. [21]

Another common video that BookTubers create are bookshelf tours or videos where they reorganize their bookshelves. These videos are often long, but are filled with commentary from the BookTuber about how they are organizing their books or stories behind certain books.

Some BookTubers make TBR (to be read) videos where they list what they intend to read in the immediate future, especially when associated with an upcoming readathon.

Wrap-up videos discuss the books the BookTuber has read in a particular period of time, often a month, or the duration of a particular readathon.

#FridayReads videos (based on the popular Twitter hashtag[22]) talk about what a BookTuber is reading right now, or what they are planning on reading over the coming weekend.

Tag videos consist of a series of questions or challenges around a theme which the BookTuber answers, then tags other BookTubers to answer.

Discussion videos usually address themes across books, or issues arising in the BookTube community at a particular time. There are a number of organised discussion video programs which multiple BookTubers take part in, such as Top 5 Wednesday[23] and #BooktubeSFF Babbles.[24]

There are also videos where BookTubers collaborate, often playing a game related to characters from books or some form of a tag video.

Some BookTubers have branched out to filming scripted sketches of books.[25] While others feature author interview videos on their channels.[26]

BookTube traditions and culture

Booktube is as a community of video makers and watchers, not simply a group of individuals doing similar things. There is a shared vocabulary (largely drawn from the wider bookish community), intertextuality (whereby BookTubers react and respond to other BookTubers), common traditions and some broadly shared values.

Vocabulary[27][28]

Bookternet: book and reading related internet enclaves. Includes book bloggers,[29] book podcasts,[30] BookTube, Bookstagram,[31] goodreads, Reblog Bookclub (on tumblr)[32] etc.

TBR : to be read. 1) those books chosen to be read next, possibly for a particular purpose such as a readathon, 2) the massed total of unread books owned by a BookTuber, 3) books, not necessarily owned, that a BookTuber wants to read.

DNF: did not finish. A book that has been started but not completed, and which the BookTuber has no present intention of finishing.

ARC : advanced reader copy. A not-for-sale copy of a yet-to-be-published book provided free by the publisher for publicity purposes, often distributed at conventions.

eARC: an e-copy of an ARC.

Reading Slump: a period of time in which a BookTuber does not feel like reading, or when reading is much slower than usual.

Bookish Hangover: 1) not being willing to start a new book because of the intensity of feelings produced by a recently finished book, 2) being tired/unproductive because you stayed up too late reading a book.

Book Swag (or just Swag) : book-themed non-book items such as T-shirts, tote bags, mugs etc.

Ship, Shipping: to support/endorse a relationship between fictional characters.

OTP: one true pairing. Designation for a romantic relationship considered the best possibility for both characters involved.

Spoilers: Details of the content of a book which give away important plot developments (especially relating to the resolution of the plot), as in something telling someone what happens at the end of a book someone has not finished, etc.

Traditions

Readathon: an event where participants read together over a defined period of time. There may be officially announced challenges, associated hashtags, reading sprints, and giveaways accompanying a readathon. Many readathons are BookTube originated, others come from elsewhere in the bookternet and show up on BookTube. Some notable booktube events are the Biannual Bibliothon (which also contains a read-a-thon and video challenges) and Sbooktober (which is Halloween and bookish themed and runs all October with various fall festivities and multiple booktube hosts.) BookTubeAThon,[33] BookBuddyAThon,[34] Dewey's 24 Hour Readathon,[35] Around the World-a-Thon,[36] BoutofBooks,[37] and the 24in48 Readathon.[38]

Shout outs: BookTubers recommending other BookTube channels in their videos.

Spoiler warnings: The default BookTube culture is not to include spoilers in review videos. In those instances where a BookTuber has a good reason to talk about details which might be considered spoilers it is conventional to include a warning to that effect.

NaNoWriMo: Many BookTubers, who are also avid writers, tend to participate in and thusly vlog about their November NaNoWriMo experience, in which they must write a 50,000 word novel.[39]

Notable Booktubers


While the BookTube community is fairly small, it is rapidly growing.[40] Some notable BookTubers are (as of 2018):

  • hardbackhoarder [41]
  • superspacechick [42]
  • zarriahrose [43]
  • novelthoughts [44]
  • pagesandpens [45]
  • bookswithchloe [46]
  • polandbananasBOOKS (Christine Riccio) [47]
  • abookutopia (Sasha Alsberg): [48]
  • Clau Reads Books (Claudia Ramírez): [49] (in Spanish)
  • jessethereader (Jesse George): [50]
  • Little Book Owl (Catriona Feeney): [51]
  • booksandquills (Sanne Vliegenthart): [52]
  • readbyzoe (Zoë Herdt): [53]
  • Hailey In Bookland (Hailey LeBlanc): [54]
  • Andreo Rowling (Andrea Izquierdo): [55] (in Spanish)
  • Ariel Bissett: 139,108[56]
  • A Clockwork Reader (Hannah):
  • emmmabooks (Emma Giordano)
  • Tashapolis (Natasha Polis): [57]
  • Stripped Cover Lit (Adrian Fort and Dalton Gentry) [58]

Several BookTubers have also become authors themselves or are planning on writing a book. Sasha Alsberg, who runs the abookutopia YouTube channel, collaborated with Lindsay Cummings to write Zenith. It was released in 2016 as two ebooks and became a #1 New York Times Best Seller.[59] The book was released in print on January 16, 2018.[60][61] In July 2017, Bloomsbury published Because You Love to Hate Me, an anthology of 13 short stories written by 13 YA authors, including Nicola Yoon, Marissa Meyer, Renee Ahdieh, and April Genevieve Tucholke, who were paired with 13 BookTubers. Ameriie, a Grammy-nominated singer, writer, and YouTuber came up with the idea and edited the book.[62] Christine Riccio, who runs the polandbananasBOOKS YouTube channel, is in the process of writing a debut novel, called Again, But Better.

References

  1. ↑ Scott, Kate (2014-04-02). "A Beginner's Guide to BookTube". BOOK RIOT. Retrieved 2017-03-28.
  2. ↑ Oulton, Emma. "5 Reasons To Set Up A BookTube Account Of Your Own". Retrieved 2017-03-28.
  3. ↑ "#YouTubeWeek: A BookTube Crash Course, a guest post by AbbyRoseReads — @TLT16 Teen Librarian Toolbox". www.teenlibrariantoolbox.com. Retrieved 2017-03-28.
  4. ↑ "A new digital phenomenon: the rise of the Booktubers". Cafebabel. Retrieved 2017-03-28.
  5. ↑ "Today in Jen's Library". YouTube. Retrieved 2017-03-28.
  6. ↑ Wisecrack (2013-10-03), What Is Thug Notes? - Channel Trailer, retrieved 2017-03-28
  7. ↑ "booksandpieces". YouTube. Retrieved 2017-03-28.
  8. ↑ "Kitty G". YouTube. Retrieved 2017-03-28.
  9. ↑ "rincey reads". YouTube. Retrieved 2017-03-29.
  10. ↑ "#ReadKidsLit - YouTube". YouTube. Retrieved 2017-03-29.
  11. ↑ "The Readables". YouTube. Retrieved 2017-03-29.
  12. ↑ "Romance - YouTube". YouTube. Retrieved 2017-03-29.
  13. ↑ "Non-fiction - YouTube". YouTube. Retrieved 2017-03-29.
  14. ↑ "Knowledge Lost". YouTube. Retrieved 2017-03-29.
  15. ↑ "YALLFest". www.yallfest.org. Retrieved 2017-03-27.
  16. ↑ "Booksplosion BookTube Panel - Conferences - BookCon 2017". www.thebookcon.com. 2016-04-19. Retrieved 2017-03-27.
  17. ↑ "VidCon on Twitter". Twitter. Retrieved 2017-03-27.
  18. ↑ "6 Types of Videos Unique to BookTube". ZEFR Insights. 2014-08-19. Retrieved 2017-03-27.
  19. ↑ "15 BookTubers To Suit Your Reading Personality". The Huffington Post. Retrieved 2017-03-28.
  20. ↑ "Great Sci-Fi & Fantasy BookTubers to Follow". Tor.com. 2016-07-26. Retrieved 2017-03-27.
  21. ↑ zarriahrose (2017-07-15), zarriahroseHAUL, retrieved 2018-03-27
  22. ↑ Bell, Melissa; Bell, Melissa (2011-11-21). "FridayReads Twitter controversy raises issue of what is an ad". The Washington Post. ISSN 0190-8286. Retrieved 2017-03-28.
  23. ↑ "Top 5 Wednesday". Goodreads. Retrieved 2017-03-28.
  24. ↑ "BooktubeSFF Awards - #BooktubeSFF Babbles Discussion: 2017 #BooktubeSFF Babbles Introduction & Schedule (showing 1-10 of 10)". www.goodreads.com. Retrieved 2017-03-28.
  25. ↑ jessethereader (2016-07-15), I NEED THE SEQUEL, retrieved 2017-03-27
  26. ↑ polandbananasBOOKS (2016-05-06), BOOKTALK WITH SARAH J MAAS, retrieved 2017-03-27
  27. ↑ "A Short Glossary of Book Nerds' Commonly Used Terms". Off the Beaten Shelf. Retrieved 2017-05-20.
  28. ↑ WhispersOfTheSilentWind (2016-01-23), Bookish Internet Terms | A Bibliophile's Guide, retrieved 2017-05-20
  29. ↑ Inc, Scribendi. "The 17 Best Book Blogs to Read in 2017 | Scribendi.com". Retrieved 2017-05-20.
  30. ↑ Lowe, Simon (2016-11-07). "Words in your ears: the 10 best books podcasts". The Guardian. ISSN 0261-3077. Retrieved 2017-05-20.
  31. ↑ "How To Fabulously Get Started On #Bookstagram". Paper Fury. 2016-07-16. Retrieved 2017-05-20.
  32. ↑ "Reblog Book Club". Reblog Book Club. Retrieved 2017-05-20.
  33. ↑ "BookTubeAThon". YouTube. Retrieved 2017-05-20.
  34. ↑ Elena Reads Books (2017-04-14), BookBuddyAthon is Back!, retrieved 2017-05-20
  35. ↑ "Dewey's 24 Hour Readathon". Dewey's 24 Hour Readathon. Retrieved 2017-05-20.
  36. ↑ Aprilius Maximus (2016-10-27), READ-A-THON ANNOUNCEMENT | #AroundTheWorldAThon, retrieved 2017-05-20
  37. ↑ "Bout of Books". boutofbooks.blogspot.com.au. Retrieved 2017-05-20.
  38. ↑ "24 in 48 Readathon". 24 in 48 Readathon. Retrieved 2017-05-20.
  39. ↑ "NanoWriMo Vlog". 2017-12-22. Retrieved 2017-11-11.
  40. ↑ "What is Booktube?". Bookinity. Retrieved 2017-03-28.
  41. ↑ "hardbackhoarder". YouTube. Retrieved 2018-05-20.
  42. ↑ "superspacechick". YouTube. Retrieved 2018-05-20.
  43. ↑ "zarriahrose". YouTube. Retrieved 2018-09-20.
  44. ↑ "novelthoughts". YouTube. Retrieved 2017-05-20.
  45. ↑ "pagesandpens". YouTube. Retrieved 2017-05-20.
  46. ↑ "bookswithchloe". YouTube. Retrieved 2018-05-20.
  47. ↑ "abookutopia". YouTube. Retrieved 2017-05-20.
  48. ↑ "abookutopia". YouTube. Retrieved 2017-05-20.
  49. ↑ "Clau Reads Books". YouTube. Retrieved 2017-10-14.
  50. ↑ "jessethereader". YouTube. Retrieved 2017-05-20.
  51. ↑ "Little Book Owl". YouTube. Retrieved 2017-05-20.
  52. ↑ "booksandquills". YouTube. Retrieved 2017-05-20.
  53. ↑ "readbyzoe". YouTube. Retrieved 2017-05-20.
  54. ↑ "Hailey In Bookland". YouTube. Retrieved 2017-05-20.
  55. ↑ "Andreo Rowling". YouTube. Retrieved 2017-10-14.
  56. ↑ "Ariel Bissett". YouTube. Retrieved 2017-05-20.
  57. ↑ "Tashapolis". YouTube. Retrieved 2017-05-20.
    • Les Lectures de Nine (Nine Gorman) (in French)
  58. ↑ "Stripped Cover Lit". YouTube. Retrieved 2018-09-18.
  59. ↑ Lussier, Germain (8 August 2016). "The Self-Published Scifi Sensation Zenith Is the Latest eBook to Make the Jump to Physical Media". Gizmodo. Retrieved 10 February 2018.
  60. ↑ "Zenith (The Androma Saga #1)".
  61. ↑ "Zenith The Androma Saga". Zenith The Androma Saga. Retrieved 2017-03-27.
  62. ↑ Shannon Maughan (28 April 2016). "Bloomsbury Anthology Pairs YA Authors and Booktubers". Publishers Weekly. Retrieved 10 February 2018.
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