Bodo Schlegelmilch

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Bodo B. Schlegelmilch is Chair of the Association of MBAs (AMBA) and Professor and Chair of the Institute for International Marketing at WU [1], Vienna University of Economics and Business, Vienna, Austria. He also serves on the Executive Board of the American Chamber of Commerce in Austria [2] and the Board of Trustees at the Academy of Marketing Science [3]. Schlegelmilch has been awarded Fellowships from the Academy of International Business, the Academy of Marketing Science [4] and the Chartered Institute of Marketing.

Biography

Schlegelmilch obtained his bachelor's degree at the University of Applied Sciences in Cologne, his master's degree, Ph.D. and D.Litt. from the University of Manchester and an honorary Ph.D. from Thammasat University in Bangkok. He served as founding Dean of the WU Executive Academy at the Vienna University of Economics and Business, [5] and Editor in Chief of the American Marketing Association's Journal of International Marketing [6].

Publications

Schlegelmilch is noted for two widely distributed textbooks:

  • Schlegelmilch, Bodo B. Global Marketing Strategy: An Executive Digest. 2016. Cham: Springer, 2015 ISBN 9783319262772. The various editions of this book are held in 216 libraries, according to WorldCat[7].
  • Keegan, Warren J., and Bodo B. Schlegelmilch. Global Marketing Management: A European Perspective. Harlow, England: Financial Times Prentice Hall, 2001. The various editions of this book are held in 688 libraries, according to WorldCat[8].

His research spans international marketing strategy, corporate social responsibility and cultural differences [9] and has been published in a variety of academic journals (e.g. Strategic Management Journal, [10] Journal of International Business Studies [11] and Journal of the Academy of Marketing Science)[12].

References

  1. ↑ "International Marketing Management". WU (Vienna University of Economics and Business).
  2. ↑ "AmCham Austria - American Chamber of Commerce in Austria". www.amcham.at.
  3. ↑ "Academy of Marketing Science". www.ams-web.org.
  4. ↑ [http:h]]//www.ams-web.org/ "Academy of Marketing Science"]. www.ams-web.org.
  5. ↑ "WU Executive Academy Wien". WU Executive Academy.
  6. ↑ "Latest Research". ama.org.
  7. ↑ Schlegelmilch, Bodo B (27 May 2018). "Global marketing strategy: an executive digest" – via Open WorldCat.
  8. ↑ Keegan, Warren J; Schlegelmilch, Bodo B (27 May 2018). "Global marketing management: a European perspective". Financial Times Prentice Hall – via Open WorldCat.
  9. ↑ https://scholar.google.at/citations
  10. ↑ Ambos, Björn, Schlegelmilch, Bodo B. (2007). Innovation and Control in the Multinational Firm: A Comparison of Political and Contingency Approaches. Strategic Management Journal. 28 (5): 473–486.
  11. ↑ Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. (2017). Asia's Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies, 48 (8): 964-991.
  12. ↑ Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. (2016). Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science. 44 (3): 376–396.
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