Boblbee

Boblbee (also expressed as BOBLBE·E when used on their products; English: /ˈbɒbəlbiː/, BAH-bəl-bee) is a corporation that began in 1997 as a think tank for research and development of sports and recreational equipment. This led to the design and manufacture of hardshell and softshell backpacks. Their hardshell backpacks are best known for their impact reduction capabilities (between 86% - 93% depending on the model), unusual design, and accompanying accessory range. They have received two Good Design Awards.[1][2] In 2015, the company became part of the Point 65 Sweden and their product range was re-launched under the new brand name. Their flagship store & corporate headquarters is located in Stockholm, Sweden.

History

The creator of the Boblbee packs, industrial designer Jonas Blanking, has a background in the automotive and sports industries having worked with such companies as Alfa Romeo, Volvo, Porsche and sports-gear maker Salomon. As an outdoorsman, he had trouble with conventional backpack designs that left expensive electronics or paperwork vulnerable to damage in the event of an accident or inclement weather. He set out to design a new type of backpack, unlike those considered suitable for sports such as hiking and biking, that would have to be rigid, protective, and provide adequate volume.

Blanking looked to the air cargo industry for the first iteration of the backpack, which led him to employ the use of aluminium and ABS plastics. Prototypes were developed in 1996. The first prototype featured a concept in which the rigid outer shell could be incorporated in such a way that the outside surface area is as useful as the internal volume. Fasteners located all over the pack let the wearer attach a skateboard or snowboard with simple straps that can be taken off with ease. Later, accessories were made to fit around the sides and the crevasse situated at the bottom of the pack for lumbar support.

The concept was finalized in April 1998, leading to the birth of the Boblbee monocoque hardshell backpack, now known as the Megalopolis. Boblbee then went on to release several more hardshell & softshell designs, all with varying features for transporting sports equipment, camera gear, laptops & more.

In July 2014 the company became part of Point 65 Sweden and moved its HQ from Malmo to Solna. In spring 2015 the complete range of products was relaunched under the new brand name 'Point 65'. Currently the backpacks are sold worldwide, through the official website or various authorised resellers.

Safety Features

Impact Reduction & Spine Protection

The patented [3] Boblbee GTX & GT Series backpacks have been tested at TÜV Rheinland and awarded the highest available rating in the motorcycle back protector category, Level CE-2 (category EN 1621-2).[4]

Level 1 protectors: The maximum transmitted force must be below 18 kN, and no single value shall exceed 24 kN

Level 2 protectors: The maximum transmitted force must be below 9 kN, and no single value shall exceed 12 kN

The 20L and 25L backpacks and harnesses were tested in 2015 at the TÜV Rheinland Testing & Assessment Facility in Bavaria, Germany. The 25L backpacks recorded a 5,8 kN average transmitted force, or 88% total impact reduction. The Boblbee 20L GTO passed the Level 2 certification with an average transmitted force of 2.8 kN, the best test results ever recorded.[5]

In 2017 the 25L GT & GTX backpacks were re-tested and recorded a lower 3,4 kN average transmitted force, or 93% overall impact reduction.[6]

Note: This spine protection certification is only valid in CE and TUV participating countries and is not recognized in the United States.

Ergonomic Lumbar Support

The combination of lightweight materials and the S-shaped Lumbar Support System separates the upper 'load area' with the lower lumbar area and providing optimal weight distribution and reducing stress on the back. The shell and harness is designed to minimise movement and stabilise the pack on the wearer's back.

Megalopolis

The Megalopolis was the first backpack released by Boblbee. It uses a design that reminds some of a toboggan or even a jetpack. The futuristic hardshell plastic form of the pack the Megalopolis (and the identical but smaller Peoples Delite) have appeared as accessories in movies such as Charlie's Angels, Hitch, Jason X, The Fast And The Furious, The Italian Job and Bicentennial Man.

The original Megalopolis came in two versions, the Executive and Sport models. The difference between the two was the color selections - the Sport version has in-mold primary colors, whereas the Executive has been painted and lacquered in a myriad of colors. The Executive has a partition of the interior, where the Sport has a removable laptop sleeve instead of an actual laptop compartment.

The Megopolis Series was renamed the Boblbee GTO Series (20L & 25L packs) after the company became Point 65 Sweden. In 2016 the design was updated again and the GTO has been changed to the GTX series (today's current version).

Target audience

The Boblbee backpacks are built to withstand high impacts, protecting both the spine of the wearer and the contents of the pack. Motorcycle riders, skiers/snowboarders, mountain bikers or rock climbers are ideally suited to the extra security provided back protector and rigid outer shell. The packs are also widely used in urban situations, popular with cyclists, couriers, DJ's, business people & travellers to keep laptops or camera equipment protected while on-the-go.

Popularity has been achieved particularly in Japan where a big portion of Boblbee items are sold. Boblbee Japan has a website separate from the main site which features products exclusive to that region.

Current Products

Classic Hardshell Backpacks

  • Boblbee GT 20L (formerly Peoples Delite): A junior version of the Megalopolis. Smaller form factor and fewer connection points for the External Strapping System
  • Sam Hipbag: a hipbag shaped with the principles of the Megalopolis.
  • Scorpia: a hardshell handbag/backpack which has a latch-lock system. Smaller in volume when compared to the Peoples Delite.
  • Scarabee: an even smaller hardshell handbag reminiscent of the Scorpia that has taken the place as a novelty line in which Disney motifs are incorporated.

Softshell Backpacks

  • Amphib: Designed originally for wintersports (snowboarding straps), 100% water proof.
  • Conga: Canvas sailor sac that looks like a drum.
  • UFO: Another drumbag that collapses into a zippable disc.

Awards

Good Design Award 1999[2]

Identity/POS Material for Boblbee, Global Act AB, 1998

Designers: Ole Lund and Jan Nielsen, 2 Graphic Design, Copenhagen, Denmark

Client: Global Act AB, Torekov, Sweden

Good Design Gold Medal 1999[1]

Backpack [BOBLBE-E]

Category: Personal Use Products

Manufacturer: Global Act AB + Zujo Ltd.

Design: Jonas Blanking, Global Act AB

Official Boblbee Website

Authorized Reseller/Distributor Websites

References

  1. 1 2 "Good Design Award Gold Medal 1991". g-mark.org/. Archived from the original on |archive-url= requires |archive-date= (help). Retrieved 11 September 2018.
  2. 1 2 "Good Design Award 1999 Archive List" (PDF). chi-athenaeum.org. Archived from the original (PDF) on |archive-url= requires |archive-date= (help). Retrieved 11 September 2018.
  3. ↑ Blanking, Jonas (30 January 2001). "Boblbee Hardshell Backpack Patent" (PDF). patentimages.storage.googleapis.com/. Archived from the original (PDF) on 30 January 2001. Retrieved 11 September 2018.
  4. ↑ "EN Standards: EN1621-2:2003". standards.mackido. 3 September 2003. Archived from the original on 3 September 2003. Retrieved 11 September 2018.
  5. ↑ "Safety By Design - Boblbee Packs". point65.com. 2015. Archived from the original on 2015. Retrieved 11 September 2018.
  6. ↑ "93% Impact Reduction Boblbee Packs". point65.com. 2017. Archived from the original on 2017. Retrieved 11 September 2018.
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