Bob Patison

Bob Patison
Nationality United States
Occupation Lawyer, businessman
Organization MAVTV and Lucas Oil
Spouse(s) Dawn (married 1978–present)
Children Jason, Christin

Robert "Bob" Patison is President of MAVTV Motorsports Network as well as Executive Vice-President and General Counsel of Lucas Oil Products, Inc. His corporate responsibilities include overseeing Lucas Oil Production Studios and Team Lucas marketing and advertising programs.[1]

Under Patison’s corporate and legal oversight and as the number two executive to Forrest Lucas, Lucas Oil Products, Inc has become the world leader in the production of high performance lubricants and problem solving additives.[2] The company boasts the largest variety of shelf products of any oil company in the United States, retailing at more than 30,000 auto parts stores nationwide and at every truck stop in America.[3] Now in its 25th year, Lucas Oil has two major plants in the United States, the original one, a converted lemon juice factory in Corona, California, which also houses Lucas Oil Corporate Headquarters, Lucas Oil Production Studios, Team Lucas and MAVTV; and a state-of-the-art 350,000 square foot facility in Corydon, Indiana.[3]

Early life

Bob Patison at MAVTV Press Conference
Bob Patison at MAVTV Press Conference

A longtime member of the State Bar of California, Patison graduated from Western State College of Law in Fullerton, California in 1984 and entered private practice, joining a now defunct local law partnership as a junior partner.[4] Among the law partnership’s smaller clients were the legal needs of Forrest and Charlotte Lucas, who were transitioning out of the long-haul trucking business.[4] Patison was so successful that all the Lucas corporate legal business landed on his desk, including the founding of Lucas Oil Products, Inc., in 1985.[5] Lucas hired Patison to oversee Lucas Oil corporate operations and become second in command of the rapidly expanding company in 1994.[5]

Team Lucas

Tom Frederickson Forrest Lucas Bob Patison
Tom Frederickson, Lucas Oil COO; Forrest Lucas, Lucas Oil President & CEO; Bob Patison, Lucas Oil Exec. VP and legal counsel

Team Lucas is the result of over two decades' worth of planning, extensive market research, and some trial by and error by Lucas Oil, culminating in the launch of the Team Lucas program in 2007.[6] The team has since been deeply involved in the branding of grassroots motorsports nationwide. It allows companies direct access to affordable motorsports exposure, with both an on-site race event presence and hundreds of hours of national television that reach millions of consumers each year.[6]

Current Team Lucas partnerships include Auto Meter, Bilstein Shocks, E3 Spark Plugs, FRAM, GEICO, General Tire, iON Shoot/Share Cameras, Kawasaki, KMC Wheels, K&N Filters, LoanMart, Loctite, Mickey Thompson Tires, Optima Batteries, Rockstar Energy Drink, Speedco, SuperClean, Tonka and Toyota.[6]

Lucas Oil Production Studios

Patison also oversees the development of Lucas Oil Production Studios, which has grown to produce more than 300 hours of television annually for CBS, CBS Sports, NBC, NBC Sports and MAVTV.[1] Productions include the Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Modified Series presented by LoanMart, Lucas Oil Off Road Racing Series presented by GEICO, the Lucas Oil Drag Boat Series, the he Lucas Oil Chili Bowl Nationals and The Dave Despain Show, along with live broadcasts of both the 250 and 450 classes opening motos for the entire 12-round Lucas Oil Pro Motocross Championship series.[7] Other entities falling under the Patison umbrella include Lucas Oil Speedway, Lucas I-10 Speedway, and a presence in the Lucas Oil Stadium, home of the Indianapolis Colts.[8]

MAVTV

In 2011 when Forrest Lucas purchased the controlling interest in the MAVTV television network, he appointed Patison as president, with the responsibility of managing day-to-day operations including network growth, programming and production. MAVTV will target 50 million households in the next few years. Its programming is available in 68 million households across the US.[9] Patison’s goal while at the helm of MAVTV is to make it the leading independently owned cable network in the USA and the premier motorsports destination for racing fans and gearheads everywhere.[5]

Family

SBob and Dawn Patison at MAVTV Studios
Bob and Dawn Patison at MAVTV Studios

Since 1978, Bob Patison has been married to his wife Dawn, the Operations Director at Lucas Oil Productions.[10] They are the parents of Jason and Christin. Jason is the Director of Programming for MAVTV and an established motor racing star in NASCAR's Super Late Model Series.[11] Christin is a field producer for Lucas Oil Production Studios.

References

  1. 1 2 "MAVTV Contacts". MAVTV.
  2. ↑ Burke, Monte (August 27, 2010). "10 Minutes with Forrest Lucas, Founder of Lucas Oil". Forbes.
  3. 1 2 Stewart, Alan (May 20, 2015). "Revamped warehouse site of new Lucas venture". The Corydon Democrat.
  4. 1 2 Friedman, Gabe (November 15, 2010). "Robert Patison".
  5. 1 2 3 "Q & A with Bob Patison, President of MAVTV American Real" (PDF). Independent Cable News. October 2013.
  6. 1 2 3 "Team Lucas". Lucas Oil.
  7. ↑ "36th Annual Telly Awards". The Telly Awards.
  8. ↑ "Lucas Oil Facilities". Lucas Oil.
  9. ↑ Reynolds, Mike (June 9, 2013). "MavTV Steers DirecTV Launch with Renewed Motor Sports Focus". Multichannel News.
  10. ↑ "Lucas Oil Production Studios Takes Home Three 2012 Telly Awards". Lucas Oil. June 13, 2012.
  11. ↑ Buck, Fielding (March 20, 2015). "CORONA: MAVTV targets racing fans". The Press Enterprise.
  • Lucas Oil
  • MAVTV
  • Frank, Bill (April 5, 2013). "Bob Patison Aims To Bring Lucas Oil's Business Success To MAV TV". Brainstormin Online.
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