Bluedot Innovation

Bluedot Innovation
Type of business Private
Type of site
 Location-based service
Available in English
Headquarters San Francisco, California, United States of America
Area served International
Founder(s) Filip Eldic
Emil Davityan
Website www.bluedotinnovation.com
Advertising none
Launched 2012
Current status active

Bluedot Innovation is a technology company headquartered in San Francisco that enables location-based commerce and social innovation across any industry where mobility and location can add value.

Through R&D and intellectual property, Bluedot has overcome the problems that have prevented precise location-aware apps from being developed. These include the trade-off between high precision and battery life, the costly need for additional hardware and concerns about privacy.

By solving these problems, a new generation of location-aware solutions that couldn’t exist before are being powered by Bluedot technology.

Funding and Partnerships

In April, 2018 Bluedot Innovation announced that it had secured $5.5 million USD in Series A funding led by Transurban.[1] To improve mobile engagement and data services to enterprises, Bludot Innovation has partnered with the Salesforce Marketing Cloud, Urban Airship, and most recently Swrve.[2]

Point SDK

Bluedot Innovation developed and operates the Bluedot Point SDK, a software development kit that enables smartphone applications on the Android and iOS platforms to intelligently manage the GPS chip-set and as a result provide battery efficient, precise location awareness to smartphones. By managing the battery drain stemming from constant GPS tracking, the Point SDK enables smartphones to react to and perform actions when entering areas as precise as a few meters wide.[3] The Bluedot Point SDK enables pre-built actions to be triggered when users enter these precise locations, and conditions according to which the actions will occur. The Bluedot Point SDK was used by two of the top five applications created during the Victorian Government Infrahack Hackathon[4]

History

Bluedot Innovation was founded in Adelaide, South Australia by Filip Eldic and Emil Davityan in December 2012. Bluedot Innovation was accepted into and participated in the ANZ Innoyz START Accelerator Program in early 2013.[5] Following the completion of the ANZ Innovyz Start Program Bluedot Innovation raised its first round of funding and expanded its board to include the founding CFO of PayPal, David Jaques.[6] In November 2013, Bluedot Innovation received a grant from the Australian Government Agency Commercialisation Australia in November 2013.[7] In June 2014 Bluedot Innovation was awarded the title of Best Startup in Australia by the Talent Unleashed Awards with judges including Steve Wozniak and Richard Branson.[8] To date, Bluedot innovation has raised a total of $3.5 million in funding with the most recent round including investor Jeffery Katz formerly of Mercury Payment Systems.[9] Bluedot has entered into an exclusive licensing arrangement with CARDFREE in order to integrate Bluedot's cutting edge locations services technology into the applications some of the largest food retail chains across the USA.[10][11] Bluedot has also been featured in case studies by KPMG[12] and Google partner OniGroup[13] focusing on Bluedot's potential in changing the way enterprises connect with their customers through highly innovative IP and technology.

References

  1. ↑ https://techcrunch.com/2018/04/23/bluedot-innovation-gets-5-5-million-in-funding-to-track-smartphone-users-more-precisely/
  2. ↑ https://techcrunch.com/2018/04/23/bluedot-innovation-gets-5-5-million-in-funding-to-track-smartphone-users-more-precisely/
  3. ↑ "Australian firm Bluedot invents new location technology GPS accuracy with very low power", Startup88, www.startup88.com, retrieved November 25, 2014
  4. ↑ "Smart city apps to alleviate Melbourne's infrastructure problems", Techworld, www.techworld.com.au, retrieved November 25, 2014
  5. ↑ "Why three's the magic number to get into ANZ Innovyz START accelerator", BRW, www.brw.com.au, retrieved November 25, 2014
  6. ↑ "Founding CFO of PayPal, David Jaques, joins Bluedot Innovation", Startup Daily, www.startupdaily.com.au, retrieved November 25, 2014
  7. ↑ "Production and licensing of Bluedot Geolocation Software Development Kit", Commercialisation Australia, www.business.gov.au, retrieved November 25, 2014
  8. ↑ "News bytes for week of June 23, 2014", Sydney Morning Herald, www.smh.com.au, retrieved November 25, 2014
  9. ↑ "Focus on Bluedot Potential pays off", Fran Foo, www.theaustralian.com.au, retrieved January 19, 2015
  10. ↑ "CARDFREE Signs Exclusive Deal with Bluedot Innovation for Its High Precision Location Services to Enable Offers, Orders and Payments Seamlessly via Mobile Platform", Business Wire, businesswire.com, retrieved April 15, 2015
  11. ↑ "Bluedot, Cardfree bring location-based services to US restaurants", Adam Bender, computerworld.com.au, retrieved April 15, 2015
  12. ↑ "Why are big businesses looking to start-ups for innovation" (PDF), KPMG, kpmg.com, retrieved April 15, 2015
  13. ↑ "Bluedot Innovation – Delivering 20x the precision of traditional mobile location services with the Google Maps API for Work" (PDF), OniGroup, onigroup.com.au, retrieved April 15, 2015
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