Blue Ox Jerky

Blue Ox Jerky
Product type Meat
Country United States
Introduced 2011
Markets United States, Canada

Blue Ox Jerky is a brand of meat snacks including jerky, dried sausage, and deep fried peanuts. They are an American company headquartered in Troy, Michigan.[1] The company offers 23 varieties of meats including 5 assortments of fried peanuts. The Blue Ox Jerky brand started January 2011 and launched their website in the beginning of July of that same year.[2] The company is popular for their assortment of jerky which includes buffalo, turkey, elk, venison, beef and pork.[3]

Advertising campaign

Soon after the site launched, Blue Ox Jerky introduced Saul Bunyan as one of the lesser known brothers of lumberjack legend Paul Bunyan.[4] The fictional story explains that the brand's name began as a wager between Saul and the Jürke brothers for a blue ox. During this wager an accidental fire in a barn yard with the mixture of beef and spices created the first piece of Blue Ox Jerky.

Slogan

Our jerky punches gas station jerky in the face. (2011–Present)

Products

Unpackaged Blue Ox Jerky beef jerky and dried sausage
  • Original Smoked Beef Jerky, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. MSG free.[5] Spiciness: Mild.
  • Cherry Maple Beef, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. MSG free [6]Spiciness: Mild.[7]
  • Honey BBQ Turkey, sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Contains MSG. [8]Spiciness: Mild.
  • Honey Pepper Bacon Sausage , sold in a clear resealable packet (available in regular and snack size types). Introduced 2011. Contains MSG. [9] Spiciness: Mild.

Meat content

Original Smoked Beef Jerky is generally made with 28g of beef meat and Original Hunters Sausage is made from 38g of pork meat per 3 link serving size.

Fat content

  • Smoked Beef Jerky Original is 1% fat.
  • Beef Jerky Cherry Maple Beef is 1% fat.
  • Turkey Honey BBQ Turkey is 1% fat.
  • Sausage Honey Pepper Bacon Sausage are 14% fat.

See also

References

  1. ↑ "Troy's Blue Ox Jerky creates 6 jobs with online start-up". Metromode. April 5, 2012. Retrieved 2012-04-05.
  2. ↑ "Blue Ox". Trademarkia. July 29, 2011. Retrieved 2012-03-22.
  3. ↑ "Blueoxjerky.com Announces Four New Tasty and Unique Jerky Products That Are Now Available" (Press release). Yahoo News. July 29, 2011. Retrieved 2012-03-22.
  4. ↑ "Blue Ox Jerky Co - Peppercorn Smoked Beef". Best Beef Jerky. March 30, 2012. Retrieved 2012-04-04.
  5. ↑ http://blueoxjerky.com/Nutrition/BlueOxJerky_OriginalBeef.jpg
  6. ↑ http://blueoxjerky.com/Nutrition/BlueOxJerky_CherMapBeef.jpg
  7. ↑ Blue Ox Jerky Cherry Maple Beef Jerky Review - Perfect Score? (HD). YouTube. April 1, 2012. Retrieved 2012-04-04.
  8. ↑ http://blueoxjerky.com/Nutrition/BlueOxJerky_HonBBQTurkey.jpg
  9. ↑ http://blueoxjerky.com/Nutrition/BlueOxJerky_HSMiniHoneyPepperBacon.jpg
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