Blendtec

Blendtec Inc.
Consumer Goods
Industry Blenders
Founded 1975
Founder Tom Dickson
Headquarters Orem, Utah,
United States
Area served
 Global
Key people
 Tom Dickson, CEO [1]
Products Classic, Designer and Professional Series Blenders [2]
Parent K-TEC, Inc.
Website www.blendtec.com

Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, Inc.[3] The founder of Blendtec is Tom Dickson.[3] The company was founded in 1975 and as of 2016 still operates primarily from Orem, Utah, United States.[4]

Marketing

Blendtec is popularly known for its Will It Blend? viral marketing campaign,[5] where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more. Dickson was featured in the “How I Made My Millions” CNBC series that highlight the stories of companies that are huge but were a startup at some point.[6] The episode 21 of the series, Mix Master – Blendtec, discusses the resources that Dickson used to create the ‘Will It Blend?’ campaign and evoke the business.[7]

History

In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.[8]

In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.[9]

Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.[10]

Products

Home Blenders
[2]
  • Classic 560
  • Classic 570
  • Classic 575
  • Designer 600
  • Designer 625
  • Designer 675
  • Designer 700
  • Designer 725
  • Professional 750
  • Professional 795
  • Professional 800
  • Total Blender
  • Tom Dickson Extreme Blender
Commercial Blenders [11]
  • EZ 600
  • Chef 600
  • Chef 775
  • Connoisseur 825
  • Stealth 875
  • Stealth 885
  • Self Serve Smoothie Machine
  • BDI
  • BI
  • BD8
  • BlendPoint
Jars
[12]
  • WildSide Jar
  • FourSide Jar
  • Twister Jar
  • Mini Twister Jar
Mills & Mixers
  • Kitchen Mill
  • Mix n' Blend II

See also

References

  1. ↑ http://www.gourmetinsider.com/blendtec-founder-dickson-named-ceo/
  2. 1 2 http://www.blendtec.com/blenders
  3. 1 2 Mixing It Up, The New York Times, Rob Walker, August 22, 2008
  4. ↑
  5. ↑ Pogue, David (2007-01-05). "Will It Blend?". The New York Times. Retrieved 2013-10-15.
  6. ↑ Council, Young Entrepreneur (2013-10-31). "11 TV Shows Young Entrepreneurs Should Watch". Huffington Post. Retrieved 2018-02-28.
  7. ↑ CNBC. "How I Made My Millions: Burton Snow Boards | Blendtec | Zane's Cycles". CNBC. Retrieved 2018-02-28.
  8. ↑ Vitamix Infringement Case Summary Archived February 10, 2011, at the Wayback Machine.
  9. ↑ Blendtec snags 2013 Gold Innovation Award Archived October 23, 2013, at the Wayback Machine.
  10. ↑ "Blender company launches new products". ABC4. July 14, 2014.
  11. ↑ http://www.blendtec.com/commercial
  12. ↑ http://www.blendtec.com/jars


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