Bisleri

Bisleri International Pvt. Ltd
Private limited
Industry Beverages
Founded 1965 (1965)
Founder Signor Felice Bisleri
Headquarters Mumbai, Maharashtra, India
Area served
 India, United Arab Emirates
Key people
 Ramesh J Chauhan (Chairman and MD)
Products Bisleri Mineral Water, Bisleri Soda, Bisleri Urzza, Bisleri Vedica, Bisleri Fonzo, Bisleri Spyci, Bisleri Limonata, Bisleri Pinacolada, etc.
Brands
  • Bisleri
  • Urzza
  • Vedica
  • Fonzo
  • Spyci
  • Limonata
  • Pinacolada
Website www.bisleri.com

Bisleri International Pvt. Ltd, also known as Parle Bisleri, is an Indian beverages company best known for its eponymous Bisleri brand of bottled mineral water.[1]

The Parle Group, founded by Late Jayantilal Chauhan, began manufacturing soft drinks in 1949. Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle Group purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri in 1969.[2]

Several Parle Bisleri soda brands including Citra, Thums Up, Maaza, Limca and Gold Spot were sold to Coca-Cola in 1993 for a reported $40 million.[3][4][5] At the time of sale, the Parle brands together had a 60% market share in the industry.[6] The brand was strong in South India.[7] Citra was phased out by 2000 to make way for Coke's international brand, Sprite.[3]

References

  1. ↑ "Bisleri's growing thirst for volumes".
  2. ↑ "About Us - History". www.bisleri.com. Retrieved 7 November 2016.
  3. 1 2 "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Retrieved 22 February 2012.
  4. ↑ Kachru, Upendra (2009). Strategic Management: Concepts and Cases. Excel Books India. pp. 689, 690. ISBN 81-7446-424-7.
  5. ↑ "Coke uncorks war of words with partner". Reading Eagle. 8 January 1995. Retrieved 22 February 2012.
  6. ↑ Ray, Pradeep Kanta (2005). FDI and industrial organization in developing countries: the challenge of globalization in India. Ashgate Publishing, Ltd. p. 82. ISBN 0-7546-4322-0.
  7. ↑ "Market dynamics force Coke to delay launch of diet cola". The Indian Express. 7 June 1998. Retrieved 22 February 2012.
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