bet-at-home.com

bet-at-home.com AG
Joint Stock Corporation
Industry Online Gaming and Online Sportsbook
Founded 1999 in Wels (Austria), AG (2004)
Founder Jochen Dickinger and Franz Ömer
Headquarters Düsseldorf (Germany)
Products Sportsbook, Casino, Live-Casino, Games, Virtual, Poker[1]
Revenue €145,4 million (as of December 2017)[2]
Number of employees
 299 (as of June 2018)
Website www.bet-at-home.com

bet-at-home.com AG is a European online gambling and sports betting company that was founded in 1999 by Jochen Dickinger and Franz Ömer. bet-at-home.com transformed into a joint stock corporation in May 2004, in December of the same year was listed on the Frankfurt Stock Exchange. bet-at-home.com has offices located in Germany, Austria, Malta and Gibraltar. Through their Maltese companies, the company has been issued licenses for sports betting, casino and poker. Additionally since 2011 bet-at-home.com has held the license to offer sports betting and casino issued by the Italian gaming authority AAMS.[3] In 2012 the Ministry of the Interior for Schleswig Holstein issued the company a licence for providing and marketing sports betting and casino.[4][5][6][7] Furthermore, the gaming provider received a licence in 2014 from the Gambling Commission in order to operate and market online sports betting and online casino games in Great Britain.[8] Since August 2015, bet-at-home.com has had a sports betting licence in Ireland.[9] Since 2009, bet-at-home.com AG has been a part of the "BetClic Everest SAS Group", which is one of the leading French companies in the industry of online gaming and sports betting.[10]

The product range includes sportsbook, casino, live-casino, vegas[11], virtual[12] and poker. The entire product range is available in 11 languages (as of June 2018).[13] With almost 5.0 million registered users (as of June 2018), bet-at-home.com AG along with its subsidiaries is considered to be a leading betting company in Europe, especially Eastern Europe and the German-speaking countries.[14][15][16][17]

Corporate history

bet-at-home.com was founded in December 1999, in Wels Upper Austria, by Jochen Dickinger and Franz Ömer. In March 2000 www.bet-at-home.com went online. Initially the business focused its activities solely on online sports betting. Two months after the website was launched, the Livescore service, www.livescore.cc, was launched and this led to the relaunch of the bet-at-home.com website in 2002. With the start of the new online casino in November 2005, the website was again redesigned. In the following year (2006), bet-at-home.com launched its poker platform. In 2008, the product range broadened with the Relaunch of a new online casino. A short while later, in June 2009, bet-at-home.com launched their new product line Games. Since September of the same year, live betting has been offered on various sporting events. Founded in 1999 as a limited company, in May 2004 the capital investments increased and bet-at-home.com transformed into a joint stock corporation. In December of the same year, the corporation was listed on the stock exchange.[18]

Further capital increases in subsequent years followed. Between 2006 and 2009 the corporation held a 60-percent share of Racebets GmbH. bet-at-home.com AG is a part of the "BetClic Everest SAS Group", which is one of the leading French companies in the industry of online gaming and sports betting and that acquired the majority vote in April 2009.[19] bet-at-home.com AG’s shares are listed on the Stock Exchange in Frankfurt, Xetra.[20][21] In 2012 there was a change from the Open Market to the Entry Standard of the Frankfurt Stock Exchange.[22][23]

On 31 October 2012 co-founder Jochen Dickinger gave up his position as CEO and was succeeded by Michael Quatember.[24] In August 2013 the new website went online; the second relaunch in the company’s history on the offers at www.bet-at-home.com.[25] In December 2013 a mobile version of the site was launched.[26] In 2015 the company extended its product range by Virtual.[12] The company was approved for the Regulated Market on the Frankfurt Stock Exchange in August 2016. Admission to the "Prime Standard" segment was granted.[27] On 3 February 2017, the shares were admitted to the SDAX.[28]

In February 2017, casino games were added to the poker software. In November 2017, the product group "Games" was replaced by "Vegas" and the casino app was introduced.[29] In June 2018, the Sports app was introduced.[30]

Corporate structure

Corporate structure of bet-at-home.com

bet-at-home.com AG is based in Düsseldorf and acts as the holding and is responsible for the listing of bet-at-home.com’s shares. The company holds 100% of bet-at-home.com Entertainment GmbH. The company’s Linz office is primarily responsible for the ongoing technology transfer within the company and the internally developed software. The activities in Malta are operated under bet-at-home.com Holding Ltd and its 100% owned subsidiaries hold the Maltese gaming licenses for casino, poker and sports betting, that have been issued by the Malta Gaming Authority (MGA).[31][15]

Product history

Sportsbook

Sportsbook is bet-at-home’s core business. In 2000, the company launched its first sportsbook offer on www.bet-at-home.com. In the fiscal year 2017 (as of December 2017), the betting offer included more than 379,000 events for more than 75 different sports and 89,000 live events. bet-at-home was an early mover in their launch of e-Sports as a new sports betting category. The demand and popularity of e-Sport is rapidly increasing and the industry leaders are excited about the new possibilities.[32]

In 2017, the gross profit of bet-at-home.com’s sportsbook amounted to €64.6 million.

Casino

bet-at-home.com via one of its subsidiaries has a Maltese gaming license, that acquires them the right to operate an online casino. After the launch of their sportsbook product range, the second main product, the bet-at-home.com casino was launched in 2005.

Poker

Online poker is a multiplayer game where poker players play live against each other at virtual poker tables. Due to one of its subsidiaries bet-at-home.com AG is also a part of an online poker network.

Games

‘Games’ was launched on the www.bet-at-home.com website in 2009 and is considered as the product group with the highest innovation and growth potential. In 2017, the product group was expanded and renamed “Vegas” in the course of this.

Virtual

In April 2015, virtual bets were added to the offer. This product is about the virtual simulation of different sports. Currently (as of March 2017), it is possible to place bets on football, tennis, dog racing, basketball and horse racing.[33]

In 2017, the gross profit of bet-at-home.com’s online gaming (casino, poker, games, virtual) amounted to €80.8 million.[34][35][36]

Sponsorships

bet-at-home.com sponsors various sports clubs and associations as well as sporting events.

Football

In football, the company is currently (as of September 2018) a sponsor of both German and Austrian Clubs. Since July 2018, the company is a sponsoring partner of the FC Red Bull Salzburg.[37] In the German Bundesliga the betting provider acts as sponsor of FC Schalke 04.[38][39][40][41] The company also has a partnership with Austrian club FK Austria Wien.[42] Furthermore, the company has been represented at relegation matches of the German Bundesliga as well as at the DFL Super Cup since 2014. From August 2015 until July 2018, bet-at-home.com was Hertha BSC’s main and shirt sponsor.[43] In addition to that, the bookmaker also supported German clubs Borussia Mönchengladbach[44][45] and FC St. Pauli[46][47] during the 2011/12 and 2012/13 seasons. Previous partnerships included the following clubs: SV Ried (2002-2018),[48] FC Blau Weiß Linz (2009-2013),[49][50] SCS bet-at-home.com (2006/07),[51] Wisła Krakau (2006/07)[52] and RCD Mallorca (2010/11 and 2011/12).[53]

On the tournament level, in 2009 and 2010 bet-at-home.com sponsored the Emirates Cup, a prestigious preparatory tournament in London.[54] Between 2008 and 2009 bet-at-home.com cooperated with the Bulgarian football association.[55]

The company had LED and fixed banners in the Europa League, the qualifications for the UEFA Champions League and selected international matches for the EURO 2012 qualifications and 2016 as well as the 2014 World Cup.[56]

Tennis

Also in 2017, bet-at-home.com is an ongoing sponsor of tennis tournaments: The company has been cooperation partner of the WTA tournament in Linz since 2006.[57][58] bet-at-home.com was ever so present as the main and title sponsor from 2011 until 2014 of the bet-at-home Cup Kitzbühel [59][60] as well as of the bet-at-home Open in Hamburg from 2011 until 2015.[61][62] The company also supported various national associations as well as the Austrian and Bavarian tennis association.

Handball

bet-at-home.com was also represented in the world of handball, as an official sponsor of the EHF Champions League from 2009 to 2014,[63][64][65] the 2009 Handball World Championship[66] as well as the 2010 Handball EURO[67][68] and the 2012 Handball EURO in Serbia.[69][70] In addition to the German Bundesliga club SG Flensburg Handewitt[71] there was also a cooperation with the Hungarian team MKB Veszprém.[72] The top Spanish Division the ASOBAL League, has long been considered among the partners of the company.[73][74] On the International level, the bookmaker sponsored the Romanian and the Czech Handball Federation.

Winter sports

In ice hockey, bet-at-home.com has been a long-term sponsor of the EHC Black Wings Linz (2006-2016).[75] The company also sponsored the Czech team HC Pilsen[76] for the 2011/12 season and for the 2013/14 season the German club Kölner Haie.[77] On an international level, bet-at-home.com was main partner of the 2011 IIHF World Championships.[78][79]

In 2007/08,[80][81] 2011/12, 2012/13 and 2013/14 bet-at-home.com was the official sponsor of the Four Hills Tournament.[82][83] Furthermore, during the 2011/12 season, bet-at-home.com was for the second consecutive time the official sponsor of the FIS Team Tour in Germany.[84][85] In addition, the betting provider was an official partner of the three World Cup competitions in Harrachov (Czech Republic).[86][87] Additionally, the company was the official partner of the Bulgarian National Ski Jumping Team. Also on competition level the online bookmaker was present at the Nordic skiing as a cooperation partner – also at the 2009 World Championship in Liberec, and also in Val di Fiemme in 2013.[88]

Notes

  1. ↑ "Products - bet-at-home.com", retrieved 2013-03-30.
  2. ↑ bet-at-home.com. bet-at-home.com AG: group company figures for 2017 (01.01.2017 until 31.12.2017). 2017, page 1.
  3. ↑ bet-at-home.com. bet-at-home.com erhält Lizenz in Italien. 2012, page 1.
  4. ↑ "Schleswig-Holstein: Casino-Lizenz für bet-at-home", retrieved 2013-01-02.
  5. ↑ bet-at-home.com. bet-at-home.com receives online casino licence in Schleswig-Holstein. 2012, page 1.
  6. ↑ "Bwin, Bet365, Tipico, BetAtHome licenced in Schleswig-Holstein", retrieved 2012-05-23.
  7. ↑ bet-at-home.com. bet-at-home.com receives sports betting licence in Schleswig-Holstein. 2012, page 1.
  8. ↑ bet-at-home.com. bet-at-home.com receives license for sportsbetting and casino in Great Britain. 2014, page 1.
  9. ↑ "Irish remote gaming regulation began Aug.1; 27 licenses announced", retrieved 2015-09-04.
  10. ↑ "BetClic Everest SAS Group" (in German). Retrieved 2018-03-22.
  11. ↑ "Vegas" (in German). Retrieved 2018-03-22.
  12. 1 2 "Virtual Football League", retrieved 2015-04-01.
  13. ↑ "bet-at-home.com products", retrieved 2015-09-15.
  14. ↑ "bet-at-home steigert Gewinn" (in German). Retrieved 2018-04-04.
  15. 1 2 Holger, Steffen. Performaxx Research GmbH. Research-Studie bet-at-home.com AG. 2011, page 1-13.
  16. ↑ Leonhard, Bayer. P Hauck & Aufhäuser Institutional Research AG. 2014, page 1.
  17. ↑ bet-at-home.com. Interim Financial Report 2018, page 4.
  18. ↑ "bet-at-home.com plant Börsengang in Wien", retrieved 2011-11-21.
  19. ↑ "Key developments in the history of bet-at-home.com", retrieved 2015-03-30.
  20. ↑ bet-at-home.com. bet-at-home.com AG: Further focus on Frankfurt – Pullback from Vienna Stock Exchange. 2014, page 1.
  21. ↑ "bet-at-home zieht sich von Wiener Börse zurück", retrieved 2014-06-11.
  22. ↑ "bet-at-home.com AG shares", retrieved 2017-07-31.
  23. ↑ "Wechsel in den Entry Standard der Börse Frankfurt" retrieved 2012-12-11.
  24. ↑ bet-at-home.com. bet-at-home.com AG: Change on the Board of Directors at bet-at-home.com. 2012, page 1.
  25. ↑ "Relaunch 2013", retrieved 2013-08-12.
  26. ↑ "bet-at-home.com Mobile: Ab sofort auf Smartphone und Tablet", retrieved 2015-09-15.
  27. ↑ bet-at-home.com. bet-at-home.com AG: bet-at-home.com AG received admission to the Regulated Market of the Frankfurt Stock Exchange (‘Prime Standard’). 2016, page 1.
  28. ↑ bet-at-home.com. bet-at-home.com AG: bet-at-home.com AG to be included in SDAX index of Deutsche Börse. 2017, page 1.
  29. ↑ "bet-at-home Casino App" (in German). Retrieved 2018-03-22.
  30. ↑ bet-at-home.com. Weltmeisterliches Wettangebot. 2018, page 1.
  31. ↑ "The Gaming Regulator rebranded as Malta Gaming Authority", retrieved 2014-01-14.
  32. ↑ "Products - e-Sport", retrieved 2015-09-08.
  33. ↑ "Bet-at-home launches Betradar’s Virtual Football", retrieved 2016-03-01.
  34. ↑ bet-at-home.com. Company presentation 2017. 2017, page 3
  35. ↑ "Products - bet-at-home.com", retrieved 2015-03-30.
  36. ↑ "Products - bet-at-home.com", retrieved 2012-04-04.
  37. ↑ " Für uns eine sehr wichtige Saison ", retrieved 2018-08-27.
  38. ↑ "FC Schalke 04", retrieved 2016-08-22.
  39. ↑ "FC Schalke 04", retrieved 2014-12-17.
  40. ↑ Eberhardt, Henning. SPONSORs. Bet-at-home verdoppelt Millionen-Deal mit S04. 2013, page 1.
  41. ↑ "FC Schalke 04", retrieved 2011-11-23.
  42. ↑ "FK Austria Wien", retrieved 2015-01-23.
  43. ↑ "Hertha BSC sign with bet-at-home.com", actualizado 2015-08-06.
  44. ↑ "Borussia Mönchengladbach", retrieved 2012-01-20.
  45. ↑ "Borussia Mönchengladbach", retrieved 2012-02-15.
  46. ↑ Eberhardt, Henning. SPONSORs. Bet-at-home sponsert Zweitligisten. 2011, page 1.
  47. ↑ "FC St. Pauli", retrieved 2012-07-27.
  48. ↑ "SV Ried", retrieved 2016-01-26.
  49. ↑ "FC Blau-Weiß Linz", retrieved 2011-11-23.
  50. ↑ "FC Blau-Weiß Linz", retrieved 2012-03-09.
  51. ↑ bet-at-home.com. bet-at-home.com - neuer Hauptsponsor in Schwanenstadt. 2017, page 1.
  52. ↑ "Wisła Krakau", retrieved 2009-02-19.
  53. ↑ "RCD Mallorca", retrieved 2016-01-26.
  54. ↑ Exley, Andy. Official Emirates Cup 2009 match program - Life is a game! A word from our tournament partners bet-at-home.com. 2009, page 11.
  55. ↑ "Bulgarian Football Federation", retrieved 2011-08-25.
  56. ↑ "Qualifikation WM 2014", retrieved 2012-05-08.
  57. ↑ "WTA tournament Linz", retrieved 2016-01-26.
  58. ↑ bet-at-home.com. Spannende Matches und hochkarätige Wetten erneut garantiert: bet-at-home.com unterstützt zum sechsten Mal in Folge das „Generali Ladies Linz". 2011, page 1.
  59. ↑ Schilling, Frieder. SPONSORs. ATP-Turnier Kitzbühel: Generali löst Bet-at-home ab. 2015, page 1.
  60. ↑ "bet-at-home Cup Kitzbühel 2011", retrieved 2017-01-25
  61. ↑ "bet-at-home Open Hamburg", retrieved 2012-01-24.
  62. ↑ Reister, Benjamin. Hamburger Rothenbaum findet Titelsponsor. 2011, page 1.
  63. ↑ "EHF Champions League", retrieved 2013-12-05.
  64. ↑ Oedinger, Florian. SPONSORs. Bet-at-home wird Sponsor der EHF Champions League. 2009, page 1.
  65. ↑ "EHF Champions League", retrieved 2011-11-21.
  66. ↑ "2009 Handball World Championship", retrieved 2011-11-22.
  67. ↑ "Handball EURO 2010", retrieved 2011-11-22.
  68. ↑ "Handball EURO 2010", retrieved 2011-11-22.
  69. ↑ "Handball EURO 2012", retrieved 2013-12-05.
  70. ↑ "Handball EURO 2012", retrieved 2012-01-20.
  71. ↑ "Flensburg loses main sponsor", retrieved 2014-09-01.
  72. ↑ Kuske, Tobias. SPONSORs. Bet-at-home ändert Handball-Engagement. 2012, page 1.
  73. ↑ Stelmaszyk, Lukas; Kolton, Maike. SPONSORs. Sportwettanbieter schnappt sich nächsten HBL-Club. 2010, page 1.
  74. ↑ "Liga ASOBAL", retrieved 2011-08-16.
  75. ↑ "EHC Black Wings Linz", retrieved 2016-08-22.
  76. ↑ bet-at-home.com. Hit, goal, victory! More than a three year mutual path in the fight for championship points. 2011, page 1.
  77. ↑ "Kölner Haie", retrieved 2017-07-31.
  78. ↑ "2011 IIHF World Championships", retrieved 2011-11-21.
  79. ↑ Rehm, Holger; Eberhardt, Henning. SPONSORs. Wettanbieter wird Sponsor der Eishockey-WM. 2011, page 1.
  80. ↑ "Four Hills Tournament", retrieved 2011-08-17.
  81. ↑ bet-at-home.com. Annual report 2008, Four Hills Tournament. 2008, page 4.
  82. ↑ Rehm, Holger. SPONSORs. Wettanbieter wird Sponsor der Vierschanzentournee. 2011, page 1.
  83. ↑ "Four Hills Tournament 2012/2013", retrieved 2012-09-17.
  84. ↑ Rehm, Holger. SPONSORs. FIS Team-Tour 2012 wohl ohne Titelsponsor. 2012, page 1.
  85. ↑ bet-at-home.com. Annual report 2010, FIS Team Tour 2011. 2010, page 2
  86. ↑ "Harrachov", retrieved 2012-01-29.
  87. ↑ bet-at-home.com. Annual report 2010, Harrachov. 2010, page 2
  88. ↑ "Nordische Ski-WM in Liberec 2009", retrieved 2013-01-09.
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