Bernardo Trujillo

Bernardo Trujillo
Born 1920
Bogota, Colombia
Died 1971
Occupation Marketing executive
Employer NCR Corporation

Bernardo Trujillo (1920-1971) was a Colombian-born American marketing executive. His executive education seminars for the NCR Corporation led to the development of supermarkets in France and made him become known as the "Pope of Supermarketing."

Early life

Born in 1920 in Colombia,[1][2] he studied law in Bogota. He emigrated to the United States and eventually becoming a naturalized US citizen.[2]

Career

Trujillo began his career as a Spanish teacher.[1] In 1944, he was hired as a translator by the NCR Corporation in Dayton, Ohio.[2]

From 1957 to 1965, as part of NRC's marketing campaign, Trujillo taught executive education to about 11,000 students.[1] In his seminars, he emphasized the need to build supermarkets with large parking lots and cheap products.[2] His classes played a particularly significant role in France.[3] There, his students included Denis Defforey and Marcel Fournier, who went on to found Carrefour,[4] and Gérard Mulliez, who founded Auchan.[1][2] Other students included André Essel, the co-founder of Fnac; Bernard Darty, the founder of Darty; and Paul Dubrule, the founder of AccorHotels.[1][2]

Trujillo became known as the "Pope of Supermarketing."[5]

Trujillo died in 1971.[1]

References

  1. 1 2 3 4 5 6 Duval, Jean-Baptiste (13 February 2014). "Bernardo Trujillo, " le prophète de la distribution "". Libre Service Actualités. Retrieved 10 February 2018.
  2. 1 2 3 4 5 6 "Bernardo Trujillo, l'accoucheur des grandes surfaces". Les Echos. 8 December 1999. Retrieved 10 February 2018.
  3. ↑ Daumas, Jean-Claude (July–September 2006). "Consommation de masse et grande distribution: une révolution permanente (1957-2005)". Vingtième Siècle. Revue d'histoire. 91: 57–76. JSTOR 4619135.
  4. ↑ Alworth, David J. (Spring 2010). "Supermarket Sociology". New Literary History. 41 (2): 301–327. JSTOR 40983824.
  5. ↑ De Grazia, Victoria (2006). Irresistible Empire: America's Advance Through Twentieth-Century Europe. Cambridge, Massachusetts: Harvard University Press. p. 399. ISBN 9780674016729. OCLC 907614154.


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