Berk Communications

Berk Communications
Subsidiary
Industry Public relations
Founded 1999
Headquarters New York City
Owner MWW
Website berkcommunications.com

Berk Communication and Marketing Group is an American public relations firm. The company is best known for representing D'usse Cognac,[1] Kevin Durant, Robinson Canó, CC Sabathia, Roc Nation Sports, Tao Group, Tidal and Alex Rodriguez.[2][3][4][5] Berk was founded in 1999.[2] Britney Spears hired Berk Communications in 2002 to promote Nyla, Spears' restaurant in Manhattan's Dylan Hotel.[6] In October 2015, MWW, a public relations firm headquartered in New York, acquired a majority stake in Berk. The company operates as an independent subsidiary acquisition and has expanded across the United States and Europe.[2] Ron Berkowitz is the company's President and CEO.[7][3][8] In February 2016, Berk signed with The Statler Hotel & Residences as public relations support through the hotel's relaunch.[9] When baseball player Alex Rodriguez announced his retirement in 2016, it was also announced that Berk Communications would continue to work with Rodriguez. Rodriguez first signed with Berk in 2013.[10]

References

  1. ↑ Lamar Maddox (October 22, 2015). "TIDAL X: 1020 Amplified By HTC - Presented By D'USSE". Vibe. Retrieved April 19, 2016.
  2. 1 2 3 Emily Smith (October 4, 2015). "Publicity agency cuts major deal with star-studded firm". Page Six. Retrieved April 19, 2016.
  3. 1 2 Liz Mullen (October 6, 2015). "MWWPR Acquires Majority Stake In Roc Nation Sports' Outside Consultant". Sports Business Daily. Retrieved April 19, 2016.
  4. ↑ Daniel Barbarisi (August 20, 2013). "The A-Rod Off-Field Directory". Wall Street Journal. Retrieved April 19, 2016.
  5. ↑ Patrick Coffee (August 8, 2013). "What A-Rod Should (But Probably Won't) Do". AdWeek. Retrieved April 19, 2016.
  6. ↑ "Britney Spears hires Berk Communications". PR Week. April 5, 2002. Retrieved September 26, 2016.
  7. ↑ "MWW buys majority stake in Berk Communications". PR Week. October 6, 2015. Retrieved April 19, 2016.
  8. ↑ Melanie Anzidei (October 6, 2015). "MWWPR acquires NYC public relations firm". The Record. Retrieved April 19, 2016.
  9. ↑ "Account News in Brief". Holmes Report. February 14, 2016. Retrieved April 19, 2016.
  10. ↑ Sean Czarnecki (August 15, 2016). "From suspension to comeback to goodbye: Ron Berkowitz on being A-Rod's publicist". PRWeek. Retrieved August 18, 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.