Baseline Ventures

Baseline Ventures is an venture capital investment firm that focuses on seed and growth-stage investments in technology companies.^[1]^[2]^[3]^[4] Baseline was the first seed investor in Instagram and an early investor of Twitter.^[4]^[5]^[6]^[7]^[8]^[9] Baseline Ventures founder and Managing Partner Steve Anderson was named one of Fortune Magazine’s 50 businesspeople of the year for 2012 and Forbes Magazine’s Midas list for the years 2012, 2013, 2014, and 2015.^[1]^[10]

Baseline Ventures is headquartered in San Francisco, California.^[11]

History

Steve Anderson founded Baseline in 2006.^[1]^[8] Anderson previously worked for Kleiner Perkins Caufield & Byers, Microsoft, eBay and Starbucks.^[8]^[10] Steve Anderson has a Masters of Business Administration from Stanford University and has invested in companies founded by Stanford alumni including Kevin Systrom and Mike Krieger of Instagram; Katrina Lake of Stitch Fix; and Jeff Seibert of Crashlytics.^[5]^[12]^[13]^[14]^[15]

Partners and portfolio

Baseline Ventures has invested in software and web companies that include Instagram, Weebly, OMGPop, ExactTarget and Heroku.^[1]^[3]^[16] Instagram was acquired by Facebook for $1 billion in 2012.^[5] The same year Baseline-backed OMGPop was acquired by Zynga for approximately $200 million.^[1] Salesforce.com acquired Heroku for $212 million in 2010.^[17] Other Baseline Ventures investments include:

Instagram (acquired by Facebook)^[5]
Parakey (acquired by Facebook)^[18]
Heroku (acquired by Salesforce.com)^[17]
ExactTarget (acquired by Salesforce.com)^[16]^[19]
GoInstant (acquired by Salesforce.com)^[20]
CoTweet (acquired by ExactTarget and later Salesforce.com)^[21]
Crashlytics (acquired by Twitter)^[22]
GeoAPI (acquired by Twitter)^[23]^[24]
Indextank (acquired by LinkedIn)^[25]
Rupture (acquired by Electronic Arts)^[26]
Sendori (acquired by Ask.com)^[27]
Aardvark (acquired by Google)^[28]
DocVerse (acquired by Google)^[29]
YardBarker (acquired by Fox Sports)^[30]^[31]
BookFresh (acquired by Sugar Media)^[32]^[33]
Cake Financial (acquired by E*Trade)^[34]^[35]
ScanScout (acquired by Tremor Media)^[36]
StaxNetworks (acquired by CloudBees)^[37]
Hunch (acquired by eBay)^[10]
Instructables (acquired by Autodesk)^[38]
Flowtown (acquired by DemandForce)^[39]
OMGPop (acquired by Zynga)^[1]
Xobni (acquired by Yahoo!)^[40]
Metaresolver (acquired by Millennial Media)^[41]

References

1 2 3 4 5 6 "2012 Businessperson of the Year". CNN Money. Retrieved October 1, 2013.
↑ Amir Efrati (July 29, 2013). "Former Google, Twitter Execs Launch 'Homebrew' Venture Firm". Wall Street Journal. Retrieved October 1, 2013.
1 2 "(Founder Stories) Baseline's Steve Anderson: "The Signaling Issue Is Real"". TechCrunch. October 26, 2011. Retrieved October 1, 2013.
1 2 Matt Rosoff (April 10, 2012). "Instagram's First Investor Explains What He Looks For In Companies". Business Insider. Retrieved October 1, 2013.
1 2 3 4 Somini Sengupta (April 13, 2012). "Behind Instagram's Success, Networking the Old Way". New York Times. Retrieved October 1, 2013.
↑ Shayndi Raice; Spencer E. Ante (April 10, 2012). "Facebook to Acquire App Firm Instagram". Wall Street Journal. Retrieved October 1, 2013.
↑ Steven Bertoni (August 1, 2012). "Instagram's Kevin Systrom: The Stanford Billionaire Machine Strikes Again". Forbes. Retrieved October 1, 2013.
1 2 3 Tanya Prive (October 23, 2012). "Venture Capitalists Every Startup Should Know". Forbes. Retrieved October 1, 2013.
↑ "Twitter Investor Isn't Sweating Revenue". New York Times. May 15, 2009. Retrieved October 1, 2013.
1 2 3 "Steve Anderson Profile". Forbes. Retrieved October 1, 2013.
↑ "Company Overview of Baseline Ventures". Bloomberg Businessweek. Retrieved October 1, 2013.
↑ Lorraine Sanders (May 14, 2012). "Stitch Fix's Katrina Lake on Fashion-Tech, Top Sites & Apps You Need to Use Now". Digital Style Digest. Retrieved October 1, 2013.
↑ Colleen Taylor (February 28, 2013). "Stitch Fix Gets $4.75M Series A To Scale Out Its Tech-Enabled Personal Shopping Service". TechCrunch. Retrieved October 1, 2013.
↑ Sarah Perez (October 13, 2011). "Crashlytics, A Crash-Reporting Solution For Mobile Developers, Raises $1 Million". TechCrunch. Retrieved October 1, 2013.
↑ Kyle Psaty (March 28, 2013). "Crashlytics takes on Apple, tackles 'big data' problems with rockstar software developers". Boston. Retrieved October 1, 2013.
1 2 Scott Austin (March 3, 2010). "The Daily Start-Up: ExactTarget Is All-A-Twitter". Wall Street Journal. Retrieved October 1, 2013.
1 2 Robin Wauters (December 8, 2010). "Salesforce.com Buys Heroku For $212 Million In Cash". TechCrunch. Retrieved October 1, 2013.
↑ Matt Marshall (July 19, 2007). "Facebook's first acquisition: secretive start-up Parakey". VentureBeat. Retrieved October 1, 2013.
↑ Alex Williams (July 15, 2013). "Salesforce.com Takes $300M Loan For ExactTarget Acquisition, Cash Resources Getting Tight". TechCrunch. Retrieved October 1, 2013.
↑ "Salesforce.com to Buy GoInstant". Wall Street Journal. July 9, 2012. Retrieved October 1, 2013.
↑ Robin Wauters (March 2, 2010). "ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco". TechCrunch. Retrieved October 1, 2013.
↑ Curt Woodward (January 28, 2013). "Twitter Buys Crashlytics, Getting Crash-Report Chops". Xconomy. Retrieved October 1, 2013.
↑ Yuliya Chernova; Lizette Chapman. "Twitter's Bandwagon Investors: The Others Poised to Profit on IPO Day". Wall Street Journal. Retrieved October 1, 2013.
↑ Paul McDougall (December 24, 2009). "Twitter Acquires GeoAPI Creator Mixer Labs". InformationWeek Security. Retrieved October 1, 2013.
↑ Jon Xavier (October 14, 2011). "LinkedIn acquires hosted search company IndexTank". Silicon Valley Business Journal. Retrieved October 1, 2013.
↑ Erick Schonfeld (May 8, 2008). "Shawn Fanning Finally Gets A Real Payday: Electronic Arts Buys Rupture For $30 Million". TechCrunch. Retrieved October 1, 2013.
↑ Robin Wauters (January 22, 2009). "IAC's Ask.com Acquires Domain Name Monetizer Sendori". TechCrunch. Retrieved October 1, 2013.
↑ Liz Gannes (February 11, 2010). "Google Buys Aardvark for $50M". Gigaom. Retrieved October 1, 2013.
↑ Liz Gannes (March 5, 2010). "Google Grabs DocVerse, aka Google Docs for Microsoft Office". Gigaom. Retrieved October 1, 2013.
↑ "Yardbarker raises $6 million". San Francisco Business Times. April 3, 2008. Retrieved October 1, 2013.
↑ Eric Young (January 18, 2013). "Blogging sites grab lead in sports media game". San Francisco Business Times. Retrieved October 1, 2013.
↑ Anthony Ha (July 28, 2009). "BookFresh raises $500K more to help you schedule everything online". Venture Beat. Retrieved October 1, 2013.
↑ Kara Swisher (June 1, 2009). "Sugar Media Say Buh-Bye to NBC Universal–Raises $16 Million From Sequoia Capital, Buys Shopflick and More". All Things D. Retrieved October 1, 2013.
↑ Rebecca Buckman (August 21, 2007). "Investors to Web Start-Ups: Where's the Advertising?". Wall Street Journal. Retrieved October 1, 2013.
↑ Luke Stangel (July 22, 2013). "Dropbox acquires loyalty startup Endorse, immediately shuts it down". Silicon Valley Business Journal. Retrieved October 1, 2013.
↑ Wade Roush (November 8, 2010). "Web Video Ad Startups ScanScout, Tremor Media Join Forces in Challenge to Hulu, YouTube". Xconomy. Retrieved October 1, 2013.
↑ Robin Wauters (December 14, 2010). "CloudBees Acquires Java Platform-as-a-Service Company Stax Networks". TechCrunch. Retrieved October 1, 2013.
↑ Wade Roush (August 1, 2011). "Autodesk Buys Instructables; Design Software Giant in Consumer Marketing Push". Xconomy. Retrieved October 1, 2013.
↑ Alexia Tsotsis (October 13, 2011). "Marketing Startup Flowtown Gets Swooped Up By Demandforce". TechCrunch. Retrieved October 1, 2013.
↑ Kara Swisher (July 3, 2013). "Yahoo Acquires Xobni for Upward of $30 Million". All Things D. Retrieved October 1, 2013.
↑ John McDermott (February 11, 2013). "Millennial Media In Talks to Acquire Mobile Ad Buying Platform Metaresolver". Ad Age. Retrieved October 1, 2013.

External links

Official site

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[CNNMoney-1] 1 2 3 4 5 6 "2012 Businessperson of the Year". CNN Money. Retrieved October 1, 2013.

[Wall_Street_Journal-2] Amir Efrati (July 29, 2013). "Former Google, Twitter Execs Launch 'Homebrew' Venture Firm". Wall Street Journal. Retrieved October 1, 2013.

[TechCrunch-3] 1 2 "(Founder Stories) Baseline's Steve Anderson: "The Signaling Issue Is Real"". TechCrunch. October 26, 2011. Retrieved October 1, 2013.

[Business_Insider-4] 1 2 Matt Rosoff (April 10, 2012). "Instagram's First Investor Explains What He Looks For In Companies". Business Insider. Retrieved October 1, 2013.

[New_York_Times-5] 1 2 3 4 Somini Sengupta (April 13, 2012). "Behind Instagram's Success, Networking the Old Way". New York Times. Retrieved October 1, 2013.

[Wall_Street_Journal_2-6] Shayndi Raice; Spencer E. Ante (April 10, 2012). "Facebook to Acquire App Firm Instagram". Wall Street Journal. Retrieved October 1, 2013.

[Forbes_1-7] Steven Bertoni (August 1, 2012). "Instagram's Kevin Systrom: The Stanford Billionaire Machine Strikes Again". Forbes. Retrieved October 1, 2013.

[Forbes_2-8] 1 2 3 Tanya Prive (October 23, 2012). "Venture Capitalists Every Startup Should Know". Forbes. Retrieved October 1, 2013.

[New_York_Times_2-9] "Twitter Investor Isn't Sweating Revenue". New York Times. May 15, 2009. Retrieved October 1, 2013.

[Forbes_3-10] 1 2 3 "Steve Anderson Profile". Forbes. Retrieved October 1, 2013.

[Bloomberg_Businessweek-11] "Company Overview of Baseline Ventures". Bloomberg Businessweek. Retrieved October 1, 2013.

[Digital_Style_Digest-12] Lorraine Sanders (May 14, 2012). "Stitch Fix's Katrina Lake on Fashion-Tech, Top Sites & Apps You Need to Use Now". Digital Style Digest. Retrieved October 1, 2013.

[TechCrunch_2-13] Colleen Taylor (February 28, 2013). "Stitch Fix Gets $4.75M Series A To Scale Out Its Tech-Enabled Personal Shopping Service". TechCrunch. Retrieved October 1, 2013.

[TechCrunch_3-14] Sarah Perez (October 13, 2011). "Crashlytics, A Crash-Reporting Solution For Mobile Developers, Raises $1 Million". TechCrunch. Retrieved October 1, 2013.

[Boston-15] Kyle Psaty (March 28, 2013). "Crashlytics takes on Apple, tackles 'big data' problems with rockstar software developers". Boston. Retrieved October 1, 2013.

[Wall_Street_Journal_3-16] 1 2 Scott Austin (March 3, 2010). "The Daily Start-Up: ExactTarget Is All-A-Twitter". Wall Street Journal. Retrieved October 1, 2013.

[TechCrunch_4-17] 1 2 Robin Wauters (December 8, 2010). "Salesforce.com Buys Heroku For $212 Million In Cash". TechCrunch. Retrieved October 1, 2013.

[VentureBeat-18] Matt Marshall (July 19, 2007). "Facebook's first acquisition: secretive start-up Parakey". VentureBeat. Retrieved October 1, 2013.

[TechCrunch5-19] Alex Williams (July 15, 2013). "Salesforce.com Takes $300M Loan For ExactTarget Acquisition, Cash Resources Getting Tight". TechCrunch. Retrieved October 1, 2013.

[Wall_Street_Journal_4-20] "Salesforce.com to Buy GoInstant". Wall Street Journal. July 9, 2012. Retrieved October 1, 2013.

[TechCrunch51-21] Robin Wauters (March 2, 2010). "ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco". TechCrunch. Retrieved October 1, 2013.

[Xconomy-22] Curt Woodward (January 28, 2013). "Twitter Buys Crashlytics, Getting Crash-Report Chops". Xconomy. Retrieved October 1, 2013.

[Wall_Street_Journal_5-23] Yuliya Chernova; Lizette Chapman. "Twitter's Bandwagon Investors: The Others Poised to Profit on IPO Day". Wall Street Journal. Retrieved October 1, 2013.

[InformationWeek-24] Paul McDougall (December 24, 2009). "Twitter Acquires GeoAPI Creator Mixer Labs". InformationWeek Security. Retrieved October 1, 2013.

[Silicon_Valley_Business_Journal-25] Jon Xavier (October 14, 2011). "LinkedIn acquires hosted search company IndexTank". Silicon Valley Business Journal. Retrieved October 1, 2013.

[TechCrunch_6-26] Erick Schonfeld (May 8, 2008). "Shawn Fanning Finally Gets A Real Payday: Electronic Arts Buys Rupture For $30 Million". TechCrunch. Retrieved October 1, 2013.

[TechCrunch_7-27] Robin Wauters (January 22, 2009). "IAC's Ask.com Acquires Domain Name Monetizer Sendori". TechCrunch. Retrieved October 1, 2013.

[Gigaom-28] Liz Gannes (February 11, 2010). "Google Buys Aardvark for $50M". Gigaom. Retrieved October 1, 2013.

[Gigaom_2-29] Liz Gannes (March 5, 2010). "Google Grabs DocVerse, aka Google Docs for Microsoft Office". Gigaom. Retrieved October 1, 2013.

[San_Francisco_Business_Times-30] "Yardbarker raises $6 million". San Francisco Business Times. April 3, 2008. Retrieved October 1, 2013.

[San_Francisco_Business_Times_2-31] Eric Young (January 18, 2013). "Blogging sites grab lead in sports media game". San Francisco Business Times. Retrieved October 1, 2013.

[Venture_Beat_2-32] Anthony Ha (July 28, 2009). "BookFresh raises $500K more to help you schedule everything online". Venture Beat. Retrieved October 1, 2013.

[AllThingsD-33] Kara Swisher (June 1, 2009). "Sugar Media Say Buh-Bye to NBC Universal–Raises $16 Million From Sequoia Capital, Buys Shopflick and More". All Things D. Retrieved October 1, 2013.

[Wall_Street_Journal_6-34] Rebecca Buckman (August 21, 2007). "Investors to Web Start-Ups: Where's the Advertising?". Wall Street Journal. Retrieved October 1, 2013.

[Silicon_ValleyBJ-35] Luke Stangel (July 22, 2013). "Dropbox acquires loyalty startup Endorse, immediately shuts it down". Silicon Valley Business Journal. Retrieved October 1, 2013.

[Xconomy_2-36] Wade Roush (November 8, 2010). "Web Video Ad Startups ScanScout, Tremor Media Join Forces in Challenge to Hulu, YouTube". Xconomy. Retrieved October 1, 2013.

[TechCrunch_8-37] Robin Wauters (December 14, 2010). "CloudBees Acquires Java Platform-as-a-Service Company Stax Networks". TechCrunch. Retrieved October 1, 2013.

[Xconomy_3-38] Wade Roush (August 1, 2011). "Autodesk Buys Instructables; Design Software Giant in Consumer Marketing Push". Xconomy. Retrieved October 1, 2013.

[TechCrunch_9-39] Alexia Tsotsis (October 13, 2011). "Marketing Startup Flowtown Gets Swooped Up By Demandforce". TechCrunch. Retrieved October 1, 2013.

[AllThingsD_2-40] Kara Swisher (July 3, 2013). "Yahoo Acquires Xobni for Upward of $30 Million". All Things D. Retrieved October 1, 2013.

[Ad_Age-41] John McDermott (February 11, 2013). "Millennial Media In Talks to Acquire Mobile Ad Buying Platform Metaresolver". Ad Age. Retrieved October 1, 2013.