Barbie Shanghai

Barbie Shanghai
Headquarters 550 Huai Hai Middle Road, Shanghai, China

Barbie Shanghai was the first Mattel Barbie flagship store in the world.[1] Located in Shanghai, China,[2] this 35,000-square-foot (3,300 m2) store held the world's largest and most comprehensive collection of Barbie dolls and licensed Barbie products.[3] It ceased activities in March 2011.[4]

Construction

Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners. Slade Architecture led the design including the exterior, interior, fixtures, and furnishings.

Services

Spa treatments, hair and nail services, and skincare products were available. The Design Center allowed girls to become a fashion designer in a 30-minute experience of the steps of the design process (inspiration, concept, prototypes, fabrics etc.). In the end, girls could sit down at a PC to create their own doll. In the Fashion Runway, Girls could experience a real runway show by getting dressed in fashions from world-renowned designers. The Barbie Cafe were a collaboration with Australian celebrity chef David Laris. The bar had karaoke, a DJ, and pink martinis, known as Barbietinis. Barbie chocolates were available, also created by the Australian celebrity chef David Laris.

References

  1. ↑ Kurtenbach, Elaine (March 6, 2009). "Mattel opens flagship Barbie store in Shanghai". MSNBC.
  2. ↑ Hsu, Tiffany (March 6, 2009). "At 50 years old, Barbie gets tattoos -- and a megastore in China". Los Angeles Times.
  3. ↑ Zhang, Ning (January 13, 2009). "World's largest Barbie store to open in Shanghai". CCTV.
  4. ↑ "Mattel shuts flagship Shanghai Barbie concept store". BBC. March 7, 2011.
  • China Barbie
  • Lim, Louisa (March 6, 2009). "Mattel Hopes Shanghai Is A Barbie World". NPR.
  • Liu, Ling Woo (January 29, 2009). "Botox for Barbie". Time Magazine.
  • Fong, Mei (January 13, 2009). "Mattel banking on Shanghai for Barbie future". Wall Street Journal Online.
  • Branigan, Tania (January 9, 2009). "Barbie at 50: the blonde ambition beneath the hard exterior". The Guardian Online.
  • Zhang, Michelle (January 1, 2009). "Barbie store for living dolls". Shanghai Daily.
  • Casey, Nicholas (December 24, 2008). "Building an Edgier Barbie to Revive Franchise Sales". Wall Street Journal Online.

Coordinates: 31°13′15″N 121°28′06″E / 31.22089°N 121.4684°E / 31.22089; 121.4684

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