BarNone

BarNone (1-800-BarNone)
Industry Lead Generation
Founded 1995
Headquarters Oakland, California, U.S.
Parent Centrro, Inc.
Website www.barnone.com

BarNone (1-800-BarNone) is a lead generation company based in Oakland, California. BarNone was founded in 1995[1] and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment.[2] They were later sold to Centrro, Inc. in August 2009.

BarNone connects consumers seeking an auto loan with auto dealerships. Consumers are targeted through direct mail, television ads, and internet marketing.[3] BarNone targets consumers who typically have bad credit that need help with an auto loan.

In 2002, BarNone Inc. acquired rights to "adopt" the former Pets.com sockpuppet[4] in their advertisements,[5] replacing Fran Tarkenton. BarNone's slogan is "Everyone Deserves A Second Chance".[6]

Notes

  1. ↑ "Archived copy". Archived from the original on 2009-02-07. Retrieved 2009-04-07. BarNone.com Company History
  2. ↑ http://www.hotstocked.com/companies/f/first-advantage-cp-cl-a-FADV-description-53049.html First Advantage Cp Cl A (FADV) - Description of business
  3. ↑ BarNone Dealer site
  4. ↑ https://web.archive.org/web/20020602084525/http://www.barnone.com/sockpuppetrelease.htm Sock Puppet On Board with BarNone
  5. ↑ "Archived copy". Archived from the original on 2009-08-19. Retrieved 2009-03-11. BarNone Sock Puppet Commercials
  6. ↑ "BarNone.com - See the BarNone SockPuppet in Our Television Ads". 2009-08-19. Retrieved 2018-06-03.


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