Balti wine

Balti Wine is a wine brand marketed as complementary with South Asian food, especially curries such as Balti.[1] Launched in 2004, the wine is made in three white and two red varieties with a "chilli rating" index to help consumers select the right wine for their food, depending on the spiciness of the dish. The wine is made with grapes from Argentina.[2] By the end of 2006, Balti wines was found in 70% of the Indian restaurants in Rusholme's Curry Mile and Sharif had secured distribution contracts in the United States and with Gulf Air and P&O Cruises.[2]

History

The wine brand was created by Manchester-based British Pakistani entrepreneur Ashraf Sharif, in collaboration with Manchester University's Food Technology department.[2] Noticing the market gap in providing ethnic wines to match with spicy South Asian foods, Sharif launched Balti wine in 2004 and began marketing them to Indian restaurants.[2]

See also

References

  1. ↑ "Lost in the Balti Triangle". Food Arts. Retrieved 23 July 2015. Jamie Oliver has his own recipe for lamb balti, and you can buy Balti label wine to accompany the dish.
  2. 1 2 3 4 Manchester Evening News "A wine with your curry" Nov 14th, 2006
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