Baby Gaga

Baby Gaga is an ice cream which is made from human breast milk. Many disagree about the origin of the name and it has led to some disagreement. Pop singer Lady Gaga[1] believes the flavor was named after her and has threatened to sue the creators of the ice cream flavor, while creator Matt O'Connor insists it was a play on the words spoken by infants and refuses to change the name.[2]

History

The ice cream was invented by Matt O'Connor founder of The Licktators London, a company which makes controversial flavored ice cream, including “female viagra” an infused flavor known as Vice Cream. O’Connor claims it is a healthy alternative to other ice creams in the bar.[2] The ice cream was originally sold exclusively in The Icecreamists, in Covent Garden, London. The ice cream went on sale on 25 February 2011. Within a week of going on sale, the ice cream was seized by officers of Westminster Council to test whether it was suitable for human consumption.[3]

The Lickators company partnered with breast feeding advocate Victoria Hailey to relaunch the Baby Gaga flavor in 2015. Hailey, has said that the re-launch of the flavor was done to commemorate the birth of Prince William, Duke of Cambridge’ and Kate Middleton, Duchess of Cambridge second child, Princess Charlotte. Hailey, said that the re-release gives her the opportunity to reach more people with her breastfeeding platform and "reminds the Duchess of Cambridge, and mothers around the country, of the benefits of breastfeeding.”[4]

The ice cream flavor is available in select stores throughout London and the packaging features the duchess of Cambridge on the front. The Licktators website has said that part of the profits from each tub purchased will be donated to a breast feeding charity.[4]

As for the controversy over the flavor owner Matt O'Connor says that, "Of course there are those who think it is obnoxious, but the ice cream is made with natural breast milk, organic and free range."[5]

Product Details

Breast milk is donated for the use in Baby Gaga ice cream.

At least 15 mothers have volunteered to donate their breast milk. The breast milk donors have been medically screened and the milk pasteurized. Donors also have to meet hospital/blood donor requirements.[6]

The milk is then flavored with vanilla and lemon zest.[6] Collect all important ingredients to make sure that Baby Gaga ice cream is ready to be consumed. The recipe is as follows:

•½ cup breast milk

•½ teaspoon vanilla

•1 tablespoon sugar

•4 cups crushed ice

•4 tablespoons salt

•1 standard-sized coffee can

•1 economy-sized coffee can

•Hand towel or gloves (to protect your fingers)

Once the milk has been cooked and mixed up with the ice cream, it is believed that all bioactive ingredients in the milk are decayed. Also the milk has to be pasteurized so that it doesn't contain bacteria.[7]

The Eatery pays 15 pounds ($24) for every 10 ounces of milk.[6]

Lady Gaga

Lady Gaga has twice taken legal action against O'Connor and The Licktators in order to remove the name 'Baby Gaga' from all marketing and social media posts featuring the Baby Gaga ice cream.[8] Her legal team issued cease-and-desist orders in 2011 and 2015 and Lady Gaga has stated that she does not support the breast-milk based product, claiming the flavor composes a trademark violation on the name “Gaga” and will confuse consumers into thinking she supports the ice cream.[9][10]

References

  1. ↑ Brittany Talarico (February 2011). "Breast Milk Ice Cream, Baby Gaga, Named After Lady Gaga!". OK!. Retrieved 2011-05-15.
  2. ↑ "Lady Gaga 'planning to sue' ice-cream maker over breast milk ice cream". The Independent. 2015-08-14. Retrieved 2018-05-17.
  3. ↑ "Baby Gaga breast milk ice cream seized for safety tests". bbc.co.uk. 1 March 2011. Archived from the original on 2 March 2011. Retrieved 2011-03-01.
  4. 1 2 "Oh Great, Breast Milk Ice Cream Is Back". Eater. Retrieved 2018-05-17.
  5. ↑ Baunø, Piet (25 February 2011). "Yummi...is lavet på brystmælk". Ekstra Bladet. Retrieved 27 January 2012.
  6. 1 2 3 "Breast Milk Ice Cream A Hit At London Store". NPR.org. Retrieved 2018-05-17.
  7. ↑ Meyers, Justin. How to Make Homemade Breast Milk Ice Cream. February 2, 2014.
  8. ↑ "Lady Gaga Sends Cease-and-Desist to Breast Milk Ice Cream Makers: Report". Billboard. Retrieved 2018-07-05.
  9. ↑ "Lady Gaga Threatens Lawsuit Against 'Baby Gaga' Breast-Milk Ice Cream". Rolling Stone. Retrieved 2018-05-17.
  10. ↑ Bowcott, Owen (2011-03-04). "Lady Gaga takes on Baby Gaga in breast milk ice-cream battle". the Guardian. Retrieved 2018-07-05.


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