BOS Ice Tea

BOS Brands (Pty) Ltd
Public
Founded 2010
Founder Grant Rushmere, Richard Bowsher
Headquarters Woodstock, Cape Town, South Africa
Area served
 South Africa, Europe, Asia, United States
Key people
 Grant Rushmere, Richard Bowsher, David Evans
Website www.bosicetea.com

BOS is a South African brand of ice tea, which uses 100% organic rooibos as the main ingredient. The company was founded by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur respectively. David Evans has been the CEO since 2011. The initial range of ice teas was launched in July 2010, and has become quite popular in South Africa. BOS's headquarters are located in Woodstock, Cape Town.[1] Alex Ferguson, former manager of the Manchester United F.C., is an investor.[2]

Sustainability

BOS plants and maintains one tree for every 2000 units sold. To date they have planted over 20 000 trees in undergreen areas of South Africa.

Products

The rooibos used in BOS is sourced from Klipopmekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea comes in six flavours:[3]

  • Lemon
  • Apple
  • Peach
  • Berry
  • Lime & Ginger
  • Green Rooibos

BOS Sport

BOS Sport, a sports drink range, was released in January 2014 with four flavours:[4]

  • Lemon Lime
  • Mandarin Orange
  • Red Berry
  • Blueberry

Distribution

Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands,[5] and plans to further expand into other African countries.[6] Since mid 2015, BOS is also available in Singapore and the rest of South East Asia. [7]

References

  1. ↑ "BOS Ice Tea". www.bosicetea.com. Retrieved 2017-08-30.
  2. ↑ "Bos Launches Into Albert Heijn". BOS Brands. March 2015. Retrieved 28 October 2015.
  3. ↑ "BOS Ice Tea". www.bosicetea.com. Retrieved 2017-08-30.
  4. ↑ "BOS Ice Tea". www.bosicetea.com. Retrieved 2017-08-30.
  5. ↑ "BOS Ice Tea launches in Belgium and Holland". fastmoving.co.za. 18 October 2013. Retrieved 28 November 2013.
  6. ↑ "BOS plans to take its ice tea to the rest of Africa". Business Day Live. 18 October 2013. Retrieved 28 November 2013.
  7. ↑ "BOS in Singapore". Archived from the original on 21 July 2015. Retrieved 19 July 2015.
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