B2W

B2W Companhia Digital
Sociedade Anônima
Traded as B3: BTOW3
Ibovespa Component
Industry Online retailer
Founded 2006
Headquarters Rio de Janeiro, Brazil
Key people
 Anna Saicali (Chairman)[1] Marcio Cruz (CEO)[1]
Revenue Decrease US$ 2.1 billion (2017)[2]
Decrease - US$ 128.0 million (2017)[2]
Number of employees
 7,000
Parent Lojas Americanas
Website www.b2winc.com

B2W is an online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas are the controlling shareholder, with about 60% of the new company, while 40% is a free float.

The new company had a market share of about 50% of the online sales industry in Brazil at the time of the merger, and they have plans to expand through multiple distribution channels, aiming to compete with larger companies in traditional retail.

In Brazil B2W has many competitors like Amazon, Cnova, Walmart and Mercado Libre.

B2W operates through the websites Submarino.com, Americanas.com, Shoptime, Soubarato.

In late 2013 B2W launch the Marketplace in Submarino and roll out to Americanas and Shoptime in 2014. In 2017 Marketplace reach more than R$ 4,5 billion[3].

References

  1. 1 2 "B2W tem prejuízo de R$ 35 mi e anuncia criação de empresa disruptiva". InfoMoney. 7 March 2018. Retrieved 7 March 2018.
  2. 1 2 B2W DIGITAL ANNOUNCES CASH GENERATION OF R$ 509 MILLION IN 4Q17
  3. ↑ B2W DIGITAL ANNOUNCES CASH GENERATION OF R$ 509 MILLION IN 4Q17


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