Azur Lane

Azur Lane
English release logo
Game
Developer Shanghai Manjuu, Xiamen Yongshi
Publisher
Produced by Yuwan[lower-alpha 1][1]
Music by Shade (musician)[2]
Deadball P[3]
Genre Simulation, Shoot 'em up
Engine Unity
Platform iOS/Android
Released
  • CHN: May 25, 2017
  • JP: September 13, 2017
  • KOR: March 27, 2018
  • EN: TBA, 2018
Game
Azur Lane Crosswave
Developer Felistella
Publisher
Genre Tactical shooter, Simulation
Engine Unreal Engine 4
Platform PlayStation 4
Released
  • JP: TBA, 2019
Anime television series
Directed by Tensho (Motoki Tanaka)
Written by Jin Haganeya
Studio Bibury Animation Studio
Audio drama
Written by Tsukasa (writer)
Print media

Manga
Light novel

Azur Lane (Chinese: 碧蓝航线) is a side-scrolling shoot 'em up video game created by Chinese developers Shanghai Manjuu and Xiamen Yongshi, released in 2017 for iOS and Android.[4] Set in an alternate timeline of World War II, players engages in a side-scrolling shooter gameplay, using moe anthropomorphism female characters based on warships from major participants of the war. Other gameplay elements, such as customization of an interactive space and marrying in-game characters, also present.

First launched in China in May and subsequently in Japan in September 2017, Azur Lane has received an overwhelming popularity, especially in Japan. Player count on the Japanese version reached 5 million within four months after release, and players have voted the game among the top 5 of Google Play's Best Game of 2017 in the region. Critics has attributed the game's popularity to its original gameplay and well-designed game system. An English-language release is currently in open beta, slated for 2018 release.

The game has received adaptions into several manga and novelizations. Azur Lane Crosswave, a 3D adaptation for PlayStation 4, will be published by Compile Heart in 2019. A TV Anime adaption is currently in production.

Gameplay

Main interface, with the character USS St. Louis (CL-49) in her Chinese New Year attire as secretary ship

Azur Lane is a side-scrolling shoot 'em up game in which players collect characters that are moe anthropomorphism of World War II warships ("shipgirls"), mainly from the United States Navy, Royal Navy of United Kingdom, Imperial Japanese Navy and German Kriegsmarine. Players organize them into fleets of six and confront AI-controlled enemies or the fleets of other players.[4]

Battle interface of Azur Lane

Battle

When preparing for a map battle, players can organize two fleets, each fleet consisting of a front row and a back row, with three slots available in each row. Destroyers, light cruisers, and heavy cruisers can be allotted to the front row, while the back row is reserved for battleships, battlecruisers, and aircraft carriers. Different combinations of ships are required to achieve victory in different battle situations.[4]

Upon entering a map, players are presented with a grid-like map similar to those of Battleship. Player fleets, along with various types of immobile enemy fleets, pursuing humanoid enemies, and bonus/ammo nodes are spawn among the reefs and islands of a map. Player fleets are movable across the map, but may find random encounters like enemy ambush and airstrikes upon moving, from which they may take damage or may be forced to engage the enemy, wasting fuel and ammo. Players must navigate optimally, and assemble their fleets tactically, to clear obstructing enemies and reach the map's boss using minimal movements. [4]

When battling an enemy, players can use a virtual joystick to control the front row, which can automatically fire shells at targets and manually launch torpedoes. The back row, while stationary, can have shell barrages and airstrikes called in manually. Airstrikes, upon launch, will activate an bullet-clearing effect, removing all projectiles and torpedoes on screen, a mechanic similar to the "bomb" in Touhou Project games. Players are also given an option before and during battle to give control of their fleets to an AI in auto mode. Player versus player battles are controlled entirely by AI. Damages sustained by a character in one map will not be carried over to another. Should a character fall in a battle, no permanent death will incur. Instead, regeneratable morale points are deducted at every battle. However, sustained low morale of a character will cause decrease in stats and affection points, which will eventually lead to the character greeting players with "disappointment" voice lines.[4]

The game also saw additional mechanics introduced after release. Submarine and anti-submarine warfare systems were introduced to the game in May 2018. Special ASW campaign maps, and characters based on German U-Boats and submarines of USN and IJN, were added.[5] A ship's cat system was introduced in September 2018. Various stylized breeds of cats can be obtained by players via a cattery, where the cats can be trained to provide buffs when brought along with fleets to battle.[6]

Dormitory

Aside from battle, the game also sports a "Dormitory" feature. Characters in their chibi forms may be put in the Dormitory, where they can walk around and interact with furniture (e.g. sit, sleep, bathe). Characters may also passively gain experience points, recover morale and raise affection when food is given by players. Various foods can be exchanged or purchased by players using fuel or premium currency. Players may exchange various themed and occasionally time-limited furniture sets and decorations to raise the rate of experience gain, using "furniture coins" obtained by sending characters to expeditions. Furniture and decorations can be arranged freely. Players may inspect Backyards of other players. Players may also increase backyard character capacity, unlock a second floor for morale recovery or buy special interactive furniture using premium currency, which would be suitable for players who aim to play at their leisure. Additionally, monuments can be awarded by clearing event stages.[7]

Marriage

When a character's affection point is raised to 100 via secretary duty, battle, or Dormitory, players may choose to give a "wedding ring" item to said character, walking down the aisle with their ship darlings. A "wedding ring" is given to players through quest, and additional rings can be purchased via premium currency, essentially allowing polygamy.[8] Players may also give customized names to married characters, but may only do so every 30 days.

Furthermore, a few of the most popular characters will also gain unique wedding dress skins on wedding, drawn by their respective artists. For example, after the character Belfast won a popularity contest on the game's Japanese release, and after the character Hood became one of the most married character on the game's Chinese release, both of them were given unique wedding costumes.[8]

Development

Azur Lane's producer, Yuwan[lower-alpha 1], also a well-known uploader on Bilibili, a popular video sharing website based in China, started the project for this game with five of his college-day friends, with the initial notion of "creating a doujin game, if a commercial one is not possible".[1] Seeing a large number of similar games created in Greater China after Kantai Collection's success, the developers aimed to create "something different from previous works of ship moe anthropomorphism". As such, they intentionally avoided making the game a turn-based strategy, a game mechanic used by Kantai Collection and most of its followers. They also shifted the focus on Japanese ships to those from other countries involved in World War II.[1]

One particular difficulty was incorporating shooter elements, as there were no existing works to reference. An early version of the game featured a combat system of a five ship fleet in a single or double column line of battle. Some gameplay design influence was also drawn from World of Warships, a World War II naval warfare simulation game popular in China.[1]

The developers also sought to further differentiate the game by featuring earlier preserved museum ships, such as the pre-dreadnought battleship Mikasa of World War I and the Russian protected cruiser Avrora, the ship famed for its October Revolution involvement. Keeping game balance and rarity with these museum-vessels was difficult, however, the developers are resolved to present these museum-piece characters, and intended to introduce more characters based on real-life museum-ships in the future.[9] A series of characters based on proposed or unfinished warships of World War II, including Neptune, Saint-Louis and Ibuki, were also introduced as part of a collaboration with Wargaming, publisher of World of Warships.

Critically acclaimed seiyuus, among many younger and less well-known ones, lent their voice acting talents to the game. The decision to employ an all-Japanese voice cast with a focus on younger actors resulted from the lack of professional voice actors in China, as well as the team's intention to give younger Japanese actors opportunities to perform.[1] Notable voice actors of the game includes: Yui Ishikawa, Rie Takahashi and Risa Taneda.

Release

The game first launched on a Chinese server in May 2017, published by Bilibili. The Japanese version was published by Shanghai Yostar in September 2017.[4] The South Korean version, published by XD Global, launched in March 2018.[10] The English language version was announced as in development by staff on Twitter in June 2018, with Open beta commenced on August 16, 2018, expecting a 2018 release.[11][12]

Li Hengda, president of the game's Japanese publisher Yostar, revealed that although he saw Azur Lane's potential, he never expected the enormous popularity the game enjoyed in Japan. As such, believing that around 10 people would suffice, the company was low in cash, only had 4 full-time employee and 2 interns before the game's release, and had to work from morning until midnight behind the game's climbing popularity until the end of 2017. Through Azur Lane, Yostar established contact with distinguished Japanese enterprises and creators, and was met with welcoming responses: Tony Taka, known for his work on the Shining series, was delighted to be invited to provide character design for HMS Centaur (R06), marking his first work in a mobile game; Jin Haganeya, scriptwriter for Demonbane, happily agreed when tasked with series composition for the game's anime adaption.[13]

In March 2018, XD Global, the Korean publisher of Azur Lane, reportedly commissioned an artwork for the Korean release of the game, before demanding Nardack, a popular artist of said artwork, to issue a condemnation of feminism and feminist groups on Twitter, due to several men filed protest letters to the company accusing Nardack's relations to Korean feminist groups. The artist refused to comply, and their artwork was subsequently removed.[14]

Promotion

A special program featuring Enterprise's voice actress Yui Ishikawa visiting Manjuu's office in Shanghai was aired on a streaming television platform in May 2018.[15] However, misuse of the trademarked term "kanmusu" (Japanese: 艦娘) within the program has led to Yostar being publicly warned by DMM.com, publisher of Kantai Collection. Yostar issued an apology, and called on players of Azur Lane to provide alternative terms for the game's personified warship characters.[16] More than 1,000 submissions was received.[17] In the game's September 2018 anniversary livestream by Yostar, the term was announced to be "kansen" (Japanese: 艦船).[18]

In July 2018, the game held an wedding dress illustration contest with Pixiv. In the one-month contest period, 2 of the winning contestants will have their wedding character designs being implemented in-game, and other awarded contestants will have cash rewards.[19]

The game also had an collaboration with the Japanese company GRSPER, a company which provides VR wedding ceremonies with fictional characters, in August 2018.[20] The crowdfunding project was cancelled in October 2018, due to GRSPER and its partner's lack of communication with agencies of respective voice actors.[21]

Characters

Many legendary Allied war vessels of World War II, including American aircraft carrier USS Enterprise (CV-6), American destroyer USS Laffey (DD-459), British battlecruiser HMS Hood and British light cruiser HMS Belfast (C35), are featured in-game, along with over a hundred other Allied vessels. Ships from Axis navies, such as Mikasa, Nagato, Tirpitz and Prinz Eugen, are also featured. Characters based on French naval vessels from both Vichy French Navy and Free French Naval Forces were introduced to the game in August 2018.[22] As of October 2018, more than 270 characters have been introduced to the game, representing ships from 9 countries/participants of the war.

Personifications of American destroyer USS Laffey (DD-459), British destroyer HMS Javelin and German destroyer Z23 (Chinese, English release) or Japanese destroyer Ayanami (Japanese, Korean release) are available for players to select as a starter ship and are referred to as protagonists in-game.[23]

Plot and setting

The start of this game features an anthropomorphic recreation of Battle of the Denmark Strait, where the personification of famed British battlecruiser HMS Hood is sunk by in-game equivalent of German forces. Settings of this game features an eponymous military alliance, Azur Lane, formed by in-game equivalent of the United States, the United Kingdom, Empire of Japan and Nazi Germany,[4] split off in two due to alien intervention, with the Germany and Japan-equivalent forming an opposing faction, Crimson Axis, using technology provided by aliens to invade Azur Lane countries. The rest of the game's main plot vaguely follows United States naval engagements in the Pacific War, with chapters representing several decisive battles of the war, including the Battle of Midway, Naval Battle of Guadalcanal, and Mariana and Palau Islands campaign.

Other media

Cover art of Manga 4-koma Palette vol. 132 featuring Very Slow Advance!, with protagonists Z23 (upper) and Javelin (lower).

The game was adapted into several manga and novels. An official yonkoma comic, titled Azur Lane: Very Slow Advance![lower-alpha 2], mainly featuring the character Javelin and the game's other three protagonists, is being published in Ichijinsha's magazine Manga 4-koma Palette.[24] Chapters of Very Slow Advance! is also regularly posted on the game's Japanese Twitter account as a means of promotion. Azur Lane Comic Anthology, a comic anthology series currently up to four volumes, is being published by Ichijinsha and sold on Amazon Japan.[25] Azur Lane Queen's Orders, a slice-of-life comedy manga centering around the characters Queen Elizabeth and Warspite, will be published by Ichijinsha in Comic Rex on October 26, 2018.[26]

A spin-off light novel featuring the character Laffey as protagonist, titled Starting My Life as a Commander with Laffey[lower-alpha 3], was published by Kodansha in June 2018.[27] Another novelization, Episode of Belfast, featuring the character Belfast, was published by Shueisha in June 2018.[28]

Console adaption

Azur Lane Crosswave, a 3D naval tactical shooter game for PlayStation 4 was announced in September 2018. Crosswave will feature Azur Lane's characters against realistic warships and warplanes. The game will be set in a different story. New characters will also make their debut in the game. This console adaption is being developed by Felistella using Unreal Engine 4 and will be published by Compile Heart in 2019. An English language release has not been confirmed.[29][30]

Anime

An anime adaption for television was announced in September 2018. The anime will be directed by Tensho (aka Motoki Tanaka), director of Grisaia and Rewrite's anime adaptions, with writer Jin Haganeya. Bibury Animation Studio, founded by Tensho, will animate the show.[26] Yostar head, Li Hengda, revealed that the animation project began in Autumn 2017, when the game had its breakout in popularity. The choice of Haganeya to be the writer was due to the Demonbane franchise being one of Li's personal favorites.[13]

Audio CDs

A CD featuring character songs sung by their respective voice actors was released in September 2018.[31] A drama CD written by the author of Starting My Life as a Commander with Laffey will be released on November 28, 2018.[32]

Collaborations

A December 2017 collaboration event with Compile Heart introduced protagonists of Hyperdimension Neptunia to Azur Lane. Players may obtain Neptunia's protagonists with naval elements, as well as their "goddess forms" as separate characters.[33]

In April 2018, Yostar and Wargaming Japan announced a collaboration for the game and World of Warships. Azur Lane players may obtain characters based on ships from World of Warships through a new game mechanism called "Development Dock", while World of Warships players may purchase voiced captains of Azur Lane characters, and skins for ships based on design elements of Azur Lane's namesake characters.[34]

A collaboration with Sunrise Inc. in May 2018 featured a crossover plotline with Armored Trooper VOTOMS, and the Marshydog mecha from the anime added to Azur Lane as a furniture item.[35] A collaboration event with Aquaplus is slated for November 2018, with Utawarerumono's characters available for Azur Lane players to obtain.[36]

Reception

Azur Lane gained notable popularity in its home country, along with the Chinese release of Fate/Grand Order, contributed to a majority of Bilibili's 2018 Q1 revenue.[37][38]

Upon Azur Lane's release in Japan, the game became vastly popular. The number of players on Japanese servers surpassed five million on January 12, 2018, only four months after its release.[4] アズレン夢想 (AzLane Musou), a recurring doujin convention exclusively dedicated to the game, was held as early as November 2017.[39] Official merchandises of the game was being sold at the 93rd Comiket in December 2017.

The game scored within Japanese region's top five in user voted section of Google Play's Best Game of 2017,[40] as well as first place in app section of Dengeki Online Award 2017.[41] In September 2018, the game received bronze medal in Game of the Year of the 15th Golden Dragon Award, China Animation & Comic Competition.[42]

During its initial release, Azur Lane was accused of being an imitation, a clone, or a knock-off by fans of Kantai Collection, an earlier game featuring similar concept of warship moe anthropomorphism. Azur Lane nevertheless gained vast popularity in Japan.[43][8]

Media response

RPG Site's Kite Stenbuck concluded this Chinese-made title's success in Japan as due to "offering originality in its gameplay".[4]

Famitsu's website commented the game's popularity due to "(players) can express their own style of playing, with little factor of luck involved", "few microtransaction elements allows easy entry to the game" and "fun of raising (characters)".[44][45]

HK01, a major Hong Kong media, commented Azur Lane's popularity partly as due to its competitor, Kantai Collection's "utter lack of improvements over four years of its release" and "overdependence on luck factor with little gameplay", which upsetted its players, whom switched and contributed to Azur Lane's popularity.[39]

Critical reception

Mafia Kajita, a Japanese writer, actor and radio personality, commented on the game in his column on 4Gamer.net: "Surface suppression provided by carrier-based aircraft, torpedo attack and of course naval gunnery provides an unexpectedly steady gameplay"; "Streamlined nuisance-less game system leaves a good impression"; "Kemonomimi and horns are the core features of Japanese ships in-game"; "An all-Japanese voice actor cast is likely to be a reason for the game's popularity"; and "compared to Kantai Collection's focus on resource management, Azur Lane is a simulation game about dodging danmaku bullets while sinking enemy ships" [46]

However, Shigetaka Kurita, director of Kadokawa Dwango corporation, criticized Azur Lane for "lacking the sense of tragedy and heroism in Kantai Collection", describing it as "merely an idol action game with a fleet motif", as "the greatest appeal of Kantai Collection is the sorrow of the Imperial Japanese Navy", "one might cry playing KanColle but not Azur Lane".[47]

Commercial reception

Azur Lane has earned a revenue of US$170 million globally on iOS AppStore from May 2017 to August 2018, among which $28 million is contributed from Chinese market, while $139 million, or approximately 82%, is contributed from Japanese region, as indicated in data from Sensor Tower. The game's monthly revenue of August 2018 is estimated to be $14.5 million.[48]

See also

Notes

  1. 1 2 鱼丸; Yúwán, also known as N.ec 鱼丸
  2. アズールレーン びそくぜんしんっ!, Azur Lane Bisoku Zenshin!
  3. ラフィーと始める指揮官生活, Laffey to Hajimeru Shikikan Seikatsu

References

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