Axwave

Axwave, Inc.
Private
Industry Information Technology and Services
Founded 2012
Founder Damian Scavo, Loris D'Acunto
Headquarters Menlo Park, California USA
Number of locations
 Silicon Valley, New York City, Italy, Poland
Number of employees
 30+
Website www.axwave.com

Axwave, Inc. is an international software development company that has developed a proprietary fingerprinting-based automatic content recognition (ACR) technology. Axwave was founded by Damián Scavo, former algorithmic trader and Loris D'Acunto, nuclear physicist. Axwave is currently headquartered in Menlo Park CA, and has offices in New York, Italy and Poland.[1][2]

Corporate history

The company was incorporated in April 2012. Its first headquarters was located in Palo Alto, California. Axwave focused on developing a cutting edge fingerprinting-based ACR technology for mobile devices; PC and Linux versions have been created as well. Audio from any media source is captured by the device's microphone in a private and secure manner. Axwave claimed to improve on the accuracy and speed of the main competitors in the ACR field.[3][4]

Gsound, a consumer app, was made available to the public in the App Store and Google Play Store as a proof of concept to validate the technology. Gsound reached 1,000,000 downloads while available in the stores.

Axwave’s technology is currently used by companies in the media research industry through paid panelists to track key behaviors and viewing habits. Axwave's panelist device technologies are claimed to be about 100 times cheaper and more efficient than the technology previously used in households. Additionally, it allows for recognition of data that has not been watermarked.[5]

Axwave also licenses its technology to mobile application developers by providing them an software development kit (SDK) to be integrated into the app. Axwave reached one million installations by January 2014 through this model. The SDK encrypts, compresses and sends small bytes of data to servers, which then matches against a worldwide media catalog. The algorithms used are unique in the field (they can measure OTT viewership), and are currently handling billions of queries per month.[6] For example, data collected by Axwave shows that indeed OTT is the 29% of the current market share to date (2015).[7]

A key aspect of the company's success is the content catalogue: it currently covers more than 75,000 TV ads, live TV on the top 140 US channels, up to 35 days of time-shifted TV and the largest OTT content selection in the market (100,000 assets), including all Netflix and Hulu originals, making it the largest catalogue in the industry. Axwave also has TV channels available in 15+ countries and Radio stations worldwide.

Axwave has also developed a TV ads occurrence monitoring solution that covers all the commercials broadcast in the top 100 US TV channels.

The company currently has 3 published patents and 8 provisional patents.

In April 2018, Axwave announced a collaboration with FanDuel and the NBA in the development of NBA InPlay, a real-time mobile fantasy game that uses cutting-edge technology to synchronize with the live broadcasts of any NBA games on cable or satellite.[8]

Awards

  • Winner, San Francisco Music Tech in 2014 [9]
  • Winner, Siemer Wavemaker Award in 2014
  • Top 5 Most Innovative Companies SWSX 2014 [10]

References

  1. ↑ "Axwave: Technology with Mobile First in Mind". Archived from the original on 2015-03-26.
  2. ↑ "Axwave Hits Europe". Archived from the original on 2015-03-26.
  3. ↑ "European mobile app developers can now take advantage of Axwave's television recognition technology" (PDF).
  4. ↑ "iPhoneItalia Quick Review: Gsound, Σ12 (Sigma12) e Buona Impresa". Archived from the original on 2013-06-29.
  5. ↑ "Big Kahuna award, $213,000 up for grabs at Siemer Summit".
  6. ↑ "Since launching last year, Axwave has rapidly expanded to over 3 Billion recognition queries per month using mobile apps in the United States" (PDF).
  7. ↑ "Axwave's Unique Viewership Numbers Show That Nearly 30% of All TV Content Watched in the U.S. is via Streaming Over-the-Top Services".
  8. ↑ "Axwave announces collaboration with FanDuel and the NBA".
  9. ↑ "SF Music Tech Announces 2014 Startup Innovators Challenge Winners".
  10. ↑ "Second Annual SXSW V2Venture Competition Underway".
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