Australian Marketing Institute

The Australian Marketing Institute (AMI) is Australia's largest professional body for marketers.[1] The AMI's purpose is to advance the marketing profession through education, collaboration, recognition and accountability. It is a not-for-profit entity with branches throughout Australia.[2] The AMI has over 7,500 members and is responsible for the administration of the Certified practising marketer certification programme.

History

Founded in 1933 as the Institute of Sales and Business Management, in 1965 the name was changed to Institute of Sales and Marketing Executives, and in 1975 to its current name, Australian Marketing Institute.[3]

Structure

AMI operates under the direction of a National Board of Directors and the help of volunteer councilors known as the State Committees.

National Board of Directors

  • Chair: Andrew Thornton
  • Company Secretary: Lee Tonitto
  • Director: Lynda Cavalera
  • Director: Marco Cicchine
  • Director: George Bell
  • Director: Nick Kariotoglou
  • Director: Nicholas Ridis
  • Director: Mona Lolas

State Committee Chairs

  • Penny Davy-Whyte (Australian Capital Territory)
  • Melanie Lindquist (New South Wales)
  • Demetri Hughes (Queensland)
  • Simone Douglas (South Australia)
  • Adrian Pursell (Tasmania)
  • Norman Azabagic (Victoria)
  • Ralph Bates (West Australia)

Membership

In addition to corporate membership, there are several personal membership categories:

  • Associate Member. Members of the AMI are entitled to use the post nominal AMAMI, and have voting rights in the institute's elections as well as eligibility for appointment to the National Board and state council.
  • Fellow. A Fellow is someone who has held membership with the AMI for at least 5 years. Fellows are entitled to use the post nominal FAMI CPM.
  • International
  • Student
  • Graduate. Graduating student members or new applicants get discounted membership for the first two years upon completion of their studies.

Certified Practising Marketer (CPM)

The AMI offers a designation for professional marketers - Certified Practising Marketer or CPM - recognition of formal education and successful application of marketing knowledge and skills.[4][5]

To maintain their certification, CPMs are required to undertake a minimum of 100 hours of structured learning such as workshops, tertiary studies, forums and training.

Awards

The annual Awards for Marketing Excellence were founded in 1982. The Awards recognises notable achievements across 26 categories and presented 7 special awards categories[6]:

  • Brand Revitalisation
  • Consumer Acquisition Marketing
  • Consumer Insights
  • Consumer Retention
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Creativity in Brand, Product, or Service Marketing
  • Customer Experience Marketing
  • Data-Driven Marketing and Advertising
  • Education
  • Experiential, Sensorial, and Internal Employee Marketing
  • Export Marketing
  • Financial Services Marketing
  • Innovation in Product/Service
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Communications: B2C and B2B
  • Mobile and Location Based Marketing
  • Not for Profit Marketing
  • Property Marketing
  • Public Sector Marketing
  • Small Budget Marketing
  • Social Marketing & Social Change
  • Social Media and Digital Marketing
  • Sponsorship Marketing
  • Tourism Marketing

Special Awards

  • Sir Charles McGrath Award
  • Certified Practising Marketer of the Year
  • Chief Marketing Officer of the Year
  • Future Leader of the Year Award
  • Campaign of the Year
  • Marketing Team of the Year
  • Best Marketing Agency

Past Winners

Notable recipients include:

References

  1. ↑ "Professional Memberships". University of Melbourne. Archived from the original on 2014-03-01. Retrieved 2014-02-25.
  2. ↑ Susanna Jaray (2005). Marketing. Career FAQs. p. 40.
  3. ↑ D.G. Brian Jones; Mark Tadajewski (2016). The Routledge Companion to Marketing History. Routledge. p. 591. ISBN 978-1-134-68875-3.
  4. ↑ "CPM: CERTIFIED PRACTISING MARKETER". Retrieved 2014-02-25.
  5. ↑ Melanie James (2006). Public Relations. Career FAQs. p. 35.
  6. ↑ "AMI | 2018 Awards for Marketing Excellence". www.e-award.com.au. Retrieved 2018-01-10.
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