Australian Made logo

A girl with the 'Australian Made' sticker in Cooktown, Queensland

The Australian Made and Australian Grown trade mark logos signify products whose ingredients or production mostly originate from Australia. This programme was established in 1986 with a logo created by Ken Cato and is conducted by the Australian Made Campaign Limited, a not-for-profit public foundation created by the Australian Chamber of Commerce and Industry and various Australian business chambers.[1]

The logo is accompanied by one of the following phrases, either Australian Grown, Australian Made or Product of Australia.

History

In the 1930s a group of businesses gathered up and created a media campaign to publicise Australian made products.

Logo 1961–86

In 1961 a national campaign was launched by the various chambers of commerce and called Operation Boomerang, a red boomerang on blue circle, this campaign was a direct forebear to the current Australian Made logo that utilises a stylised yellow kangaroo on a green triangle.[2]

From 1 July 2016, the Australian Government has changed food labelling laws to add a bar showing the percentage of Australian ingredients for any product made in Australia. Any business in Australia will have from 1 July 2016 to 30 June 2018 to comply with the new rule.[3]

Concept

Local purchasing is a preference to buy locally produced goods and services over those produced more distantly. In the context of the Australian Made and Australian Grown brands the purpose being to encourage consumers to exercise their preference for buying Australian, and promoting Australian products in Australia and markets around the world.[4] The Australian Made logo represents a country of origin label.

Another non profit organisation within Australia is Ausbuy, that has a similar objective to promote Australian made products. Many countries have similar buy local initiatives such as Made in USA.

A business launched in 2009 BuyAustralianMade promotes Australian made products, Australian grown produce and Australian delivered services. BuyAustralianMade's philosophy is that if one does not know what is made in Australia and where and how to buy it, they will not promote the product otherwise.

Variations

The logo has different variations on the text 'Australian made', depending on what in a certain product has originated from Australia. Here are the examples with their definitions:

  • The definition for Australian Made means that the product is substantially transformed in Australia. Cost of manufacturing in Australia no longer considered.
  • The definition used for Product of Australia requires that the product has all, or nearly all, of the manufacturing or processing carried out in Australia and that all of the products significant ingredients come from Australia.
  • The definition for Australian Grown is that each significant ingredient has been grown in Australia and all or virtually all of the production processes have occurred in Australia.

See also

References

  1. ↑ "Frequently asked questions". Website. Australian Government - Austrade. 2011. Retrieved 3 April 2011.
  2. ↑ "Student Facts" (PDF). Website. Australian Made. Archived from the original (PDF) on 9 March 2011. Retrieved 3 April 2011.
  3. ↑ The Australian Made Campaign (18 April 2016). "Changes to food labelling laws are here - The Australian Made Campaign". australianmade.com.au. Retrieved 28 June 2017.
  4. ↑ "Australian Made logo making a comeback". Website. Dynamic Business. 5 March 2010. Retrieved 3 April 2011.
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