Askov Finlayson

Askov Finlayson
Industry Apparel/Clothing/Fashion
Founded 2011 (2011)
Founders Andrew and Eric Dayton
Headquarters Minneapolis, Minnesota U.S.
Products Premium men's apparel and accessories
Website www.askovfinlayson.com

Askov Finlayson is a Midwestern outfitter and Minneapolis-based fashion brand featuring primarily menswear, mens outdoor apparel, gear and accessories. Askov Finlayson was founded in 2011 by Eric and Andrew Dayton, grandsons of Bruce Dayton.[1]

Askov Finlayson is derived from a combination of the names of two small towns Askov and Finlayson in East Central Minnesota who share a freeway exit on Interstate 35, Exit 195.[2]

In 2014, Askov Finlayson was named by Esquire as a Best Men's Store in America.[3][4] In 2015, it received more national exposure, as GQ named it among The 10 Best Menswear Stores in America.[5]

The North Movement

The popular "North" hats at Askov Finlayson's North Loop store.

Askov Finlayson spearheaded a growing movement[6] in Minnesota that aims to break free of the state's Midwest roots and embrace its cold winters with a new identity: The North.[7] The movement led to the theme of Super Bowl LII: Bold North.[8][9] Climate change is a part of the business of Askov Finlayson, which has committed to giving 110% of its environmental impact cost back to organizations fighting climate change as part of its Keep the North Cold initiative.[10]

Notable stock

References

  1. ↑ "Bruce Dayton, scion of Minnesota retail family that founded Target, dies at 97". Los Angeles Times. October 13, 2015. Retrieved November 15, 2015.
  2. ↑ https://www.therobinreport.com/its-cold-in-minnesota-menswear-brand-askov-finlayson-wants-to-keep-it-that-way/
  3. ↑ https://www.esquire.com/style/mens-fashion/a29667/best-mens-stores-in-america-081414/
  4. ↑ https://www.esquire.com/style/mens-fashion/g1812/5-for-fall-askov-finlayson-082814/
  5. ↑ https://www.gq.com/story/the-10-best-menswear-stores-in-america-gq-100
  6. ↑ https://www.vogue.com/article/minneapolis-shopping-guide
  7. ↑ https://www.wsj.com/articles/minnesota-embraces-its-terrible-weather-wont-you-too-1516582494
  8. ↑ http://www.minnesotamonthly.com/Blogs/Twin-Cities-Style/Super-Bowl-Sized-Shopping/
  9. ↑ https://www.usatoday.com/story/sports/nfl/2018/01/29/minnesota-officials-welcome-super-bowl-to-the-bold-north/109918252/
  10. ↑ https://www.fastcompany.com/40513982/why-a-small-minneapolis-fashion-brand-is-making-climate-change-part-of-its-business
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