Arm & Hammer

Arm & Hammer
Product type Baking Soda products
Owner Church & Dwight
Country United States
Introduced 1846 (1846)
Markets World
Tagline The standard of purity
Website armandhammer.com

Arm & Hammer is a registered trademark of Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan. Originally associated solely with baking soda and washing soda, the company began to expand the brand to other products in the 1970s by using baking soda as a deodorizing ingredient. The new products included toothpaste, laundry detergent, underarm deodorant, and cat litter.

History

Arm and Hammer trade card from the 1870s, showing the logo

The original Arm & Hammer logo usage dates back to the 1860s. James A. Church, son of Dr. Austin Church, ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.[1]

It is often claimed that the brand name originated with tycoon Armand Hammer; however, the Arm & Hammer brand was in use 31 years before Hammer was born. Hammer was so often asked about the Church & Dwight brand, however, that he attempted to buy the company. While unsuccessful, Hammer's Occidental Petroleum in 1986 acquired enough stock for him to join the Church & Dwight board of directors. Hammer remained one of the owners of Arm & Hammer until his death in 1990.[2]

Baking Soda

Arm and Hammer started as John Dwight and Company in 1846 when John Dwight and Austin Church used their sodium bicarbonate in their kitchen. They formerly made the COW BRAND trademark on their baking soda.

In 1886, Austin retired and his 2 sons succeeded in selling Arm and Hammer Baking Soda through their name Church and Co as a competing company to the John Dwight Company which continues selling COW BRAND baking soda. The Church & Dwight Company was formed when the two were merged together.[3]

In 1972, they innovate their function on their bicarbonate of soda to be used as a deodorizer for the fridge and freezer. Since that year, the packaging can be swapped regularly once a month.[4]

Contributions

Industrial-strength bicarbonate cleaning products are labeled under an Arm & Hammer subsidiary division ARMEX.

Present

Arm and Hammer Baking Soda are available in a box variant (8 OZ[6] or 1 LB[7]) or a resealable package.

See also

References

  1. ↑ "History of Product Names & Trademarks: Arm & Hammer Baking Soda".
  2. ↑ "The Straight Dope: Did tycoon Armand Hammer have anything to do with Arm & Hammer baking soda?".
  3. ↑ "Timeline of Brand History - Church and Dwight". churchdwight.com. Retrieved 2018-10-01.
  4. ↑ "ARM & HAMMER - About Us". www.armandhammer.com. Retrieved 2018-10-01.
  5. ↑ Times, Barnaby J. Feder and Special To the New York. "Baking Soda Maker Strikes Again". Retrieved 2018-10-01.
  6. ↑ "ARM & HAMMER™ Baking Soda Box, (size)". www.armandhammer.com. Retrieved 2018-10-05.
  7. ↑ "ARM & HAMMER™ Baking Soda Box, (size)". www.armandhammer.com. Retrieved 2018-10-05.
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