Anglo Arab Alliance
| Product type | Brand licensing |
|---|---|
| Owner | Lemon Group |
| Country | United Kingdom, Saudi Arabia |
| Introduced | 2011 |
| Markets | British Luxury Brands, Middle East |
| Tagline | British Luxury in Arabia |
| Website | www.angloaraballiance.com |
The Anglo Arab Alliance (or AAA) is a UK limited company with offices in London, England and Jeddah, Saudi Arabia. The Anglo Arab Alliance was set up specifically to allow British luxury brands to gain a foothold into Middle Eastern markets. AAA focuses solely on the rich and diverse world of UK based high end products and services.[1] The decision to open trade solely for British luxury brands is based on AAA’s ethos to promote trade with the Middle East, support and develop home-grown businesses and establish itself as a leading authority, providing high-end British brands with service and knowledge of the market.[2] Membership of AAA is strictly by invitation only.[3]
Management and ownership
The Anglo Arab Alliance is managed by the following people:
- President & Chief Commercial Officer: Paul Sagoo
- CEO (UK): Andrew Lloyd [4]
UK launch
The UK launch of AAA took place in London on July 18, 2012. After the launch 21 brands, including nine royal warrant holders, expressed an interest in giving the company the green light to identify Middle Eastern partners within 24 months. Jewellers who attended included Theo Fennell, David Marshall, Dinny Hall and Auric.[5]