AmeriSpeak

AmeriSpeak is a panel of survey respondents that represent households across the United States. Created in 2014 by NORC at the University of Chicago,[1] AmeriSpeak enables policy makers, media and private sector leaders to study our world. AmeriSpeak members take surveys on various topics such as new consumer goods and services, current events, government programs, health care, media usage, and political and social issues. Researchers use this data to make decisions, influence policy and publish findings.

Membership

AmeriSpeak membership is by invite only, to ensure that it represents a cross-section of U.S. households. AmeriSpeak scientifically and randomly selects members by address, inviting any adult and teen living at that address to participate. Members may register and participate in surveys either by phone or internet, and receive cash-equivalent rewards for participating.

Published studies

The AmeriSpeak Panel has been published in various national media. Below are some examples:

  • Associated Press (AP): Americans of all stripes say fix health care[2]
  • The New York Times: Americans Blame Obesity on Willpower, Despite Evidence It’s Genetic[3]
  • Fox News: Two-thirds of US would struggle to cover $1,000 emergency[4]
  • AP News: AP-NORC Poll: Health care is the issue that won’t go away[5]
  • The New York Times: In Protests of Net Neutrality Repeal, Teenage Voices Stood Out[6]
  • Just Capital: Rediscovering our Moral Compass, JUST Capital’s 2017 List of America’s Most JUST Companies[7]
  • The Associated Press-NORC: New Year, Same Priorities: The Public's Agenda for 2018[8]
  • The Associated Press-NORC: The Problem and Impact of Sexual Misconduct[9]
  • The Washington Post: 79 percent of Americans would take a pay cut to work for a more ‘just’ company[10]
  • USA Today: Veterans are prime targets for phone scams, pitches for upfront benefits buyouts[11]
  • WebMD: Credentials Don’t Shield Doctors, Nurses from Bias[12]
  • The Associated Press-NORC: Long-Term Caregiving, The Types of Care Older Americans Provide and the Impact on Work and Family[13]
  • Space Ref: A Record Number of Americans Viewed the 2017 Solar Eclipse[14]
  • The New York Times: Can You Develop Food Allergies at Any Age?[15]
  • The Washington Post: Teens who spend less time in front of screens are happier — up to a point, new research shows[16]
  • Scientific American: What Americans Think of Human Enhancement Technologies[17]
  • NORC: NORC Uses Predictive Analytics and an AmeriSpeak Survey to Answer Important Questions About "Hamilton: An American Musical"[18]

Methodology

AmeriSpeak is a probability-based panel, meaning that respondents have a non-zero chance of selection. AmeriSpeak households are drawn from NORC National Frame, an area probability sample funded and managed by NORC and used for several NORC studies including the General Social Survey and the Survey of Consumer Finances. NORC’s National Frame is designed to provide over 99% sample coverage by supplementing the USPS Delivery Sequence File.

NORC at the University of Chicago

NORC at the University of Chicago is an objective, non-partisan research institution that delivers reliable data and rigorous analysis to guide critical programmatic, business, and policy decisions.

Founded in 1941 as the “National Opinion Research Center”, NORC at the University of Chicago has conducted numerous social science research projects involving opinion survey and other data collection, for government agencies, nonprofit agencies, and corporations. Data from surveys are also often analyzed in a wide range of social sciences. NORC is best known for its large, national surveys, but has also conducted qualitative and quantitative analyses, and international projects. NORC has received an A+ rating from the Better Business Bureau.

References

  1. ↑ Chicago, NORC at the University of. "NORC at the University of Chicago Launches AmeriSpeak - A Breakthrough Panel-Based Research Platform". www.prnewswire.com. Retrieved 2017-02-14.
  2. ↑ "AP-NORC Poll: Americans of all stripes say fix health care". The Big Story. Retrieved 2017-02-14.
  3. ↑ Kolata, Gina (2016-11-01). "Americans Blame Obesity on Willpower, Despite Evidence It's Genetic". The New York Times. ISSN 0362-4331. Retrieved 2017-02-14.
  4. ↑ "Two-thirds of US would struggle to cover $1,000 emergency". Fox News. 2016-05-19. Retrieved 2017-02-14.
  5. ↑ "AP-NORC Poll: Health care is the issue that won't go away". AP News. Retrieved 2018-02-12.
  6. ↑ Kang, Cecilia (2017-12-20). "In Protests of Net Neutrality Repeal, Teenage Voices Stood Out". The New York Times. ISSN 0362-4331. Retrieved 2018-02-12.
  7. ↑ "Rediscovering our Moral Compass: JUST Capital's 2017 List of America's Most JUST Companies — JUST Capital". JUST Capital. Retrieved 2018-02-12.
  8. ↑ "New Year, Same Priorities: The Public's Agenda for 2018 | APNORC.org". www.apnorc.org. Retrieved 2018-02-12.
  9. ↑ "The Problem and Impact of Sexual Misconduct | APNORC.org". apnorc.org. Retrieved 2018-02-12.
  10. ↑ McGregor, Jena (2017-11-09). "79 percent of Americans would take a pay cut to work for a more 'just' company". Washington Post. ISSN 0190-8286. Retrieved 2018-02-12.
  11. ↑ "Veterans are prime targets for phone scams, pitches for upfront benefits buyouts". USA TODAY. Retrieved 2018-02-12.
  12. ↑ "Credentials Don't Shield Doctors, Nurses from Bias". WebMD. Retrieved 2018-02-12.
  13. ↑ "Long-Term Caregiving: The Types of Care Older Americans Provide and the Impact on Work and Family | LongTermCarePoll.org | APNORC.org". longtermcarepoll.org. Retrieved 2018-02-12.
  14. ↑ "A Record Number of Americans Viewed the 2017 Solar Eclipse". www.spaceref.com. Retrieved 2018-02-12.
  15. ↑ Egan, Sophie (2017-08-04). "Can You Develop Food Allergies at Any Age?". The New York Times. ISSN 0362-4331. Retrieved 2018-02-12.
  16. ↑ Bahrampour, Tara (2018-01-22). "Teens who spend less time in front of screens are happier — up to a point, new research shows". Washington Post. ISSN 0190-8286. Retrieved 2018-02-12.
  17. ↑ Lathan, Debra Whitman,Jeffrey Love,G. Rainville,Laura Skufca,Simone Schuerle,Daphne Bavelier,Corinna. "What Americans Think of Human Enhancement Technologies". Scientific American Blog Network. Retrieved 2018-02-12.
  18. ↑ "NORC Uses Predictive Analytics and an AmeriSpeak Survey to Answer Important Questions About". norc. Retrieved 2018-02-12.
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