Alvarado Street Bakery

Coordinates: 38°13′51″N 122°35′29″W / 38.23074°N 122.59142°W / 38.23074; -122.59142

Alvarado Street Bakery
Cooperative
Industry Bakery
Founded 1979
Headquarters Petaluma, California
United States
Key people
 Bryan Long, General Coordinator
Number of employees
 80
Website alvaradostreetbakery.com

Alvarado Street Bakery is a worker-owned bakery located in Petaluma, California that produces certified organic whole grain breads and bagels. Alvarado was featured in the 2009 Michael Moore documentary, Capitalism: A Love Story.[1]

Alvarado is organized as a worker cooperative and each employee receives one share in the cooperative. The shares grant each employee an equal vote on business matters, including employee benefits, salaries and the reinvestment of profits.[2] As of 2009, more than half of the employees had been with the company for over 15 years and the average worker earns between $65,000 and $70,000 a year.[2]

History

Alvarado Street Bakery began in 1977 as a part of an employee-owned non-profit business called the Red Clover Worker's Brigade,[3] an umbrella organization for several naturals foods businesses in the San Francisco Bay Area. It was the brain child of Bruce Gustin who worked as CEO from its inception and until 1988. By 1981 only two businesses still operated, Alvarado Street Bakery and Santa Rosa Community Market. Five of the eight workers of the bakery separated from the market to found the Semper Virens Bakery Food Cooperative, Inc. which does business under the name of Alvarado Street Bakery. The name comes from a knocked over Alvarado Street sign from Venice Beach, Los Angeles from a sprouted wheat berry delivery run.[4]

The bakery's rapid growth and dedication to organic ingredients was partly responsible for its success within the organic food industry in the 1980s. Alvarado Street Bakery ships out over 40,000 loaves of bread a day that they bake in their solar-powered bakery, and is best known for the flour-less sprouted wheat breads that they produce.[2]

References

  1. ↑ Folbre, Nancy. The Case for Worker Co-ops. The New York Times. 23 November 2009.
  2. 1 2 3 Hay, Jeremy (October 1, 2009). "Michael Moore's new film puts spotlight on Petaluma company". The Press Democrat. Archived from the original on 2012-03-07. Retrieved 30 August 2010.
  3. ↑ Community Market's History. Archived 2009-12-05 at the Wayback Machine. Community Market website.
  4. ↑ SALNIKER, FERRON. "Friends in Kneed". edible marin and wine country. edible marin and wine country. Retrieved 6 May 2015.
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