Alteryx

Alteryx, Inc.
Formerly
  • SRC, LLC
  • (1997-2010)
  • Alteryx, LLC
  • (2010-2011)
Public
Traded as NYSE: AYX (Class A)
Russell 2000 Component
Industry Computer software
Founded
  • SRC, LLC in March 1997 (1997-03)
  • Alteryx, LLC in March 2010 (2010-03)
  • Alteryx, Inc. in March 2011 (2011-03)
Founder
  • Dean A. Stoecker
  • Olivia Duane Adams
  • Ned Harding
Headquarters Irvine, California, United States
Area served
 Worldwide
Key people
  • Dean A. Stoecker
  • (Chairman & CEO)
  • Kevin Rubin
  • (CFO)
Revenue Increase US$ 131.61 million (2017)
Increase US$ -18.20 million (2017)
Increase US$ -17.50 million (2017)
Total assets Increase US$ 291.42 million (2017)
Total equity Increase US$ 153.50 million (2017)
Number of employees
 699 (2018)
Website Alteryx.com
Footnotes / references
[1]

Alteryx is an American computer software company based in Irvine, California,[1][2] with a development center in Broomfield, Colorado.[3][4] The company's products are used for data science and analytics.[5][6] Alteryx has a stated goal of enabling advanced analytics to be performed by any data worker[7].[5][8][9]

History

SRC LLC, the predecessor to Alteryx, was founded in 1997 by Dean Stoecker, Olivia Duane Adams and Ned Harding.[10] SRC developed the first online data engine for delivering demographic-based mapping and reporting shortly after being founded.[11] In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data[12] that allows users to manipulate, analyze and map data.[13] Solocast was developed in 1998, which was software that allowed customers to do customer segmentation analysis.[11]

In 2000, SRC LLC entered into a contract with the U.S. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau.[13][14]

In 2006, the software product Alteryx was released, which was a unified spatial and non-spatial data environment for building analytical processes and applications.[11]

In 2010, SRC LLC changed its name to that of its core product, Alteryx.[1]

In 2011, Alteryx raised $6 million in venture funding from the Palo Alto investment arm of SAP AG, SAP Ventures.[10] In 2013, Alteryx raised $12 million from SAP Ventures and Toba Capital.[15][16] In 2014, the company raised $60 million in Round B funding[5][6] from Insight Venture Partners, SAP Ventures and Toba Capital, and announced plans for a 30% workforce expansion.[4]

In 2015, Iconiq Capital led a $85 million investment in Alteryx, with Insight Venture Partners and Meritech Capital Partners also participating. Alteryx announced plans to use the new capital to expand internationally, invest in research and development, and increase its sales and marketing efforts.[17][18]

Alteryx announced in 2015 a new relationship with Microsoft in order to enable faster and easier data analysis through Power BI.[19]

In 2016, Alteryx was ranked #24 on the Forbes Cloud 100 list.[20]

On March 24, 2017, Alteryx went public launching their IPO at the NYSE.[21]

On February 22, 2018, Alteryx was named a leader in the 2018 Magic Quadrant for Data Science and Machine Learning Platforms. [22]

Products

Alteryx currently offers four main products as part of an analytics platform: Alteryx Connect, Alteryx Designer, Alteryx Promote[23] and Alteryx Server. Alteryx also hosts a cloud-based website known as the Alteryx Analytics Gallery.[24][25][26]

Awards and Recognition

Alteryx was recognized by Gartner as a leader in the 2018 Magic Quadrant for Data Science and Machine Learning Platforms[27]. In addition, Alteryx was named the Gold winner in "The Best Business Intelligence and Analytics Software of 2017[28], as Reviewed by Customers” by Gartner Peer Insights, a comprehensive platform that provides unfiltered, first-hand product and service ratings and reviews by experienced Enterprise Technology Buyers.

Alteryx has also been named one of Deloitte’s Technology Fast 500TM[29] and a Top 20 AI All-Stars in Technology[30] by KeyBanc Capital Markets.

In 2017, co-founder and CEO Dean Stoecker received the Ernst and Young Entrepreneur of The Year® 2017 Award[31] in the Orange County Region, which recognizes entrepreneurs who excel in areas such as innovation, financial performance and personal commitment to their businesses and communities.

Alteryx was also named as one of the Best Places to Work in Orange County three years in a row. 2016[32], 2017[33], 2018[34], ranking within the top ten in the large employer category. The county-wide survey awards program was designed to identify, recognize and honor the best places of employment in Orange County, benefiting the county's economy, its workforce and businesses.

Kevin Rubin was recognized as the CFO of the Year by the Orange County Business Journal[35], an annual award that recognizes Orange County CFOs who demonstrated superior leadership and corporate stewardship in the preceding fiscal year.

Data

In October 2017, it was discovered that Alteryx was subject to a data breach of partially anonymized data records for approximately 123 million U.S. households. While no names were attached, telephone numbers and physical addresses were among the 248 fields per household involved in the breach. Also included was "consumer demographics, life event, direct response, property, and mortgage information for more than 235 million consumers" according to the company.[36] Alteryx assembled information from Experian and public sources like the U.S. Census Bureau to create their product which sold for $39,000 per license. Alteryx's hosting on Amazon Web Services had been unsecured (its sources had no breach).[37]

References

  1. 1 2 3 "US SEC: Form 10-K Alteryx, Inc". U.S. Securities and Exchange Commission. Retrieved April 3, 2018.
  2. ↑ Steele, Andrew (2018-06-18). "Comparing Veeva Systems (VEEV) & Alteryx (NYSE:AYX)". StockNewsTimes. Retrieved 2018-06-19.
  3. ↑ Wallace, Alicia (31 July 2015). "Data analytics firm Alteryx moves to larger space in Broomfield". Denver Post.
  4. 1 2 Lindenstein, Joshua (6 October 2014). "Alteryx Inc. nets $60 million in funding". BizWest.
  5. 1 2 3 Clancy, Heather (6 October 2014). "Another day, another $60 million analytics funding round". Fortune.
  6. 1 2 Wallace, Alicia (7 October 2014). "Boulder's Alteryx Inc. raises $60 million". Daily Camera.
  7. ↑ "How Southwest Airlines Chooses Big Impact Analytics Project". Information Week. April 9, 2018. Retrieved April 9, 2018.
  8. ↑ Taylor, Paul. "New IT tools aid evolution of finance chief's role". The Financial Times.
  9. ↑ Fogarty, Kevin (24 August 2012). "When Big Data Questions Can't Wait For Data Scientists". InformationWeek.
  10. 1 2 Brown, Steven (5 April 2011). "SAP Ventures invests $6M in Alteryx Inc". San Francisco Business Times.
  11. 1 2 3 "SRC Corporate Overview" (PDF) (Press release). Retrieved 2014-10-16.
  12. ↑ "ExtendTheReach.Com / Products / SoloCast". Archived from the original on 8 February 2003.
  13. 1 2 Norman, Jan (17 July 2001). "Census deal for O.C. firm". The Orange County Register.
  14. ↑ "SRC organizing census data". Daily Camera. 5 July 2001.
  15. ↑ Casacchia, Chris (18 May 2013). "Toba in $12M Round for Big Data Analytics Firm". Orange County Business Journal.
  16. ↑ "Alteryx Raises $12M For Data Analytics Platform That Shapes Data Into Apps". TechCrunch.
  17. ↑ Picker, Leslie (2015-10-28). "Iconiq Capital Leads $85 Million Investment in Alteryx". The New York Times. ISSN 0362-4331. Retrieved 2015-10-28.
  18. ↑ Williams, Lauren (2015-10-28). "Data firm Alteryx secures $85M investment, could make "unicorn" list". Orange County Register.
  19. ↑ "Alteryx And Microsoft Corp. Join Forces To Accelerate Data Blending And Advanced Analytics For Business Analysts". Yahoo Finance. Retrieved 2016-10-04.
  20. ↑ "Forbes Cloud 100". Forbes. Retrieved 17 November 2016.
  21. ↑ Alteryx IPO
  22. ↑ Piatetsky,, Gregory. "Gainers and Losers in Gartner 2018 Magic Quadrant for Data Science and Machine Learning Platforms". KDnuggets. Retrieved February 26, 2018.
  23. ↑ Guess, A.R. "Alteryx Alters Data Science with New Release". Davaversity. Retrieved March 9, 2018.
  24. ↑ Vance, Ashlee (9 November 2012). "You Too Can Be Nate Silver". Businessweek.
  25. ↑ "Alteryx Opens Big Data-Analytics Apps Studio For The Rest Of Us". TechCrunch.
  26. ↑ "Data Blending and Advanced Analytics". Alteryx.
  27. ↑ "2018 Magic Quadrant for Data Science and Machine Learning Platforms". Gartner.com. Gartner. Retrieved April 21, 2018.
  28. ↑ "Magic Quadrant for Data Science and Machine-Learning Platforms". Gartner.com. Gartner.
  29. ↑ "Deloitte's Technology Fast 500TM". www2.deloitte.com. Deloitte.
  30. ↑ Krause, Reinhardt. "This Artificial Intelligence All-Star List Has A Few Surprises". Investors.com. Investor's Business Daily. Retrieved 30 Apr 2018.
  31. ↑ "Ernst and Young Entrepreneur of the Year 2017 Award". Ernst and Young. Ernst and Young. Retrieved April 21, 2018.
  32. ↑ "2016 Best Places to Work in Orange County". Orange County Business Journal. May 2016.
  33. ↑ "2017 Best Places to Work in Orange County". Orange County Business Journal. May 2017.
  34. ↑ "2018 "Best Places to Work in Orange County"". Orange Country Business Journal. 24 July 2018. Retrieved 24 July 2018.
  35. ↑ "CFO of the Year". Orange Country Business Journal. Feb 15, 2018.
  36. ↑
  37. ↑ Hackett, Robert (December 22, 2017). "Data Breach Exposes 123 Million U.S. Households". Fortune: Time, Inc. Retrieved December 23, 2017.
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