Alex and Ani

Alex and Ani
Industry Jeweller and retailer
Founded 2004
Founder Carolyn Rafaelian
Headquarters Cranston, Rhode Island
Key people
 Carolyn Rafaelian (Acting CEO)
Website alexandani.com

Alex and Ani is an American retailer and producer of jewelry located in Cranston, Rhode Island.[1]

History

The firm was founded in 2004 by Carolyn Rafaelian. The name comes from a combination of the first names of Rafaelian's two daughters.[2] The company originally stated that they wanted to produce "bangle bracelets, necklaces, earrings and rings that adorn the body, enlighten the mind, and empower the spirit".[1] The company first manufactured its jewelry in a factory that was founded by Rafaelian's father in 1966[3] and all materials were made in America.[4]

The first retail Alex and Ani store opened in Newport in 2009,[3] and in addition to the stand-alone stores, the jewelry was sold through national departments stores.[5]

In 2010 Giovanni Feroce joined the company as CEO and drove the company's expansion, increasing the sales total for the year by more than 20 times its previous annual total.[3][6] In 2011, the company launched its Charity By Design program where 20% of sales go to charity.[7] It also partnered with the Newport Folk Festival and Newport Jazz Festival to create specialty charms for each ticket buyer of each festival.[8] In 2013 the company partnered with the New England Patriots and New England Revolution sports teams to provide sports-themed merchandise and uniforms.[9] That year the company also published Path of Life: Why I Wear My Alex and Ani, a book co-authored by Feroce and Alex and Ani corporate historian Cyd McKenna.[10]

The company’s revenue grew from $5 million in 2010 to over $500 million in 2016.[11] In 2012, the company acquired a majority stake in the advertising agency Mediapeel after becoming the firm's largest client,[12] changing the company name to Seven Swords Media.[3] Still in 2012, the firm opened its first European branded stores.[12] That year, JH Partners acquired a large stake in the firm, adding it to its lifestyle portfolio.[13] JH Partners cashed out in 2014, flipping the stake to Lion Capital, in a deal that valued the company at $1 billion.

In 2015, Harlan Kent became the new president of the company.[14] The company also expanded into Japan.[15] The company began a partnership with Disney Park, to provide jewelry for their souvenir stores.[16]

In 2016, founder Carolyn Rafaelian purchased original copper from the Statue of Liberty and the company launched the Liberty Copper Collection.[17][18] In 2017, Alex and Ani became the primary "presenting sponsor" of David Lynch's arts and music festival, the Festival of Disruption.[19]

At midnight on 14 January 2018, the company's Australian website was shut down, with a single-page message left behind claiming that as the company "strategically re-aligns its global distribution footprint, we have ceased our distribution efforts in the Australian and New Zealand markets".

Activities

The firm produces bangles, bracelets, necklaces, earrings, and rings.[20] The company first came to national attention in 2004 when they produced a necklace featuring an apple for Gwyneth Paltrow following the birth of her daughter Apple, leading to many orders of similar merchandise.[21][22]

The firm has begin collaborating with national organizations to create custom pieces and give a portion of proceeds to the respective charity.

A signature design feature of the company's products is the "patented sliding mechanism that replaces the traditional clasp, making each bracelet entirely adjustable" making it "one-size-fits-all".[23] Rafaelian patented the Alex and Ani 14-gauge wire bangle in 2004; one of about 30 patents the company now holds.

Awards

  • 2011 : 470th in the Inc. 500 list and 16th on their retail sector list[24]

References

  1. 1 2 "New Bedford-native named Mass. Small Business Person of Year". South Coast Today. March 23, 2012. Retrieved August 5, 2013.
  2. ↑ "Alex and Ani in stock". The Independent. July 30, 2013. Retrieved August 5, 2013.
  3. 1 2 3 4 Leigh Buchanan (April 2013). "The Disciplined and the Divine: An Unlikely Partnership". Inc. Magazine. Retrieved August 5, 2013.
  4. ↑ Chandra Johnson Greene (July 17, 2013). "Eco-friendly Alex and Ani Jewelry Store Opens in Westport". Weston Patch. Retrieved August 7, 2013.
  5. ↑ "Alex and Ani to open in Miami-Dade: Lincoln Road and the Falls". The Real Deal.
  6. ↑ Darlington, Abigail (August 24, 2014). "Alex and Ani's former CEO to debut new fashion label in Charleston". The Post and Courier. Charleston, South Carolina. Retrieved 2016-12-26.
  7. ↑ "Alex And Ani Charity By Design Donates $20 Million in Four Years". Golocalprov.com. 24 February 2015. Retrieved 1 August 2018.
  8. ↑ "Alex and Ani Creates Limited Edition Charms for Newport". Go Local Prov. July 22, 2011. Retrieved August 5, 2013.
  9. ↑ Paul Kenyon (July 27, 2013). "Training Camp Coverage". Providence Journal. Archived from the original on September 21, 2013. Retrieved August 5, 2013.
  10. ↑ Totten, Laura Rossi (2013-04-08). "Earth Day Style: Eco-Friendly Alex and Ani's Positive Energy Accessories". Huffington Post. Retrieved 2018-08-14.
  11. ↑ Luisa Kroll (1 June 2016). "From Sheryl Sandberg To Beyonce: The 60 Richest, Most Successful Self-Made Women In America". Forbes.com. Retrieved 1 August 2018.
  12. 1 2 "Alex and Ani acquires Mediapeel". South Coast Today. April 20, 2012. Retrieved August 5, 2013.
  13. ↑ Dana Mattioli (October 22, 2012). "Private Equity Firm JH Partners Buys Stake in Jeweler Alex & Ani". Wall Street Journal. Retrieved August 7, 2013.
  14. ↑ "Alex and Ani names president". NBC 10. May 18, 2015.
  15. ↑ "チャームにポジティブな思いを宿して――私だけのエナジー･バングル。". Vogue.co.jp. 4 September 2015. Retrieved 1 August 2018.
  16. ↑ "New Alex and Ani Wraps Coming to Disney Parks this Fall". Diszine.com. 10 October 2015. Retrieved 1 August 2018.
  17. ↑ Winnie Hu (19 October 2016). "Want an Old Piece of the Statue of Liberty? This Is the Man to See". Nytimes.com. Retrieved 1 August 2018.
  18. ↑ "Lady Liberty, 130 Years Old and More Beautiful Than Ever". Abcnews.go.com. 27 October 2016. Retrieved 1 August 2018.
  19. ↑ "Festival of Disruption". Retrieved June 20, 2016.
  20. ↑ "Alex and Ani CEO Speaks at Bryant's World Trade Day Kickoff Event". Go Local Prov. June 15, 2011. Retrieved August 5, 2013.
  21. ↑ Donna Freydkin (July 20, 2004). "Sweet sense of style for Apple Martin; Hot stuff". USA Today. Retrieved August 5, 2013.
  22. ↑ Jessica Shaw (August 6, 2004). "Fruit Of The Womb". Entertainment Weekly. Retrieved August 5, 2013.
  23. ↑ "Special fund for first-time buyers". The Independent. July 30, 2013. Retrieved August 5, 2013.
  24. ↑ "Alex and Ani Named One of America's Fastest-Growing Companies". Go Local Prov. August 25, 2011. Retrieved August 5, 2013.

Coordinates: 41°45′19.4″N 71°27′31.0″W / 41.755389°N 71.458611°W / 41.755389; -71.458611

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