Aletta Stas

Aletta Stas
Stas in Basel on March 19, 2017.
Born Aletta Francoise Frederique Bax
(1965-05-09) May 9, 1965
Den Helder, Netherlands
Alma mater Leiden University
Occupation Member of the Executive Board of Frederique Constant
Spouse(s) Peter Stas
Children Pieter-Jan Stas
Eline Stas
Website Frederique Constant

Aletta Stas-Bax (born 1965) is a Dutch entrepreneur and author. In 1988, she founded together with Peter Stas the watch company Frederique Constant.[1][2][3] The manufacture's initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to classical values and accessible prices.[4][5][6]

Career

Aletta Stas-Bax was named one of hundred most successful and influential female entrepreneurs in The Netherlands and 20 most influential women in Switzerland.[7][8]

Aletta Stas-Bax is an advocate of gender diversity in board of directors.[9]

In 2002, to diversify the Frédérique Constant group, Stas and her husband acquired Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.[10]

In 2013, in collaboration with Peter Stas, Gisbert L. Brunner and Alexander Linz, Aletta Stas-Bax wrote the book Live your passion, Building a watch manufacture.[11][12]

Aletta Stas-Bax is currently member of the board of directors of Frédérique Constant.[13]

References

  1. ↑ "Swiss Watch News 2006". Archived from the original on September 26, 2007. Retrieved March 19, 2007.
  2. ↑ "Horlogerie haut de gamme pour tous" (in French).
  3. ↑ "Aletta et Peter Stas, un duo horloger" (in French). Retrieved March 19, 2017.
  4. ↑ "Life still to be found in mature markets, Financial Times". Retrieved March 23, 2017.
  5. ↑ "A Word from Aletta Stas-Bax of Frédérique Constant". Retrieved 1 April 2017.
  6. ↑ "Watches, Digital Modern Luxury". Retrieved 1 April 2017.
  7. ↑ "TheNextWomen100". Retrieved April 1, 2017.
  8. ↑ "Les 20 femmes qui font la Suisse". Retrieved April 1, 2017.
  9. ↑ "Style de management au féminin" (PDF). Retrieved April 8, 2017.
  10. ↑ Watch-Wiki:Alpina Watches
  11. ↑ "Frederique Constant Live your Passion" (in German).
  12. ↑ "Live your passion - Building a watch manufacture".
  13. ↑ "Style de management au féminin" (PDF) (in French).

Further reading

  • Stas, Aletta and Peter, Gisbert L. Brunner and Alexander Linz (2013). Live your passion, Building a watch manufacture. Ebner Verlag.
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