Alberto Ciurana

Alberto Ciurana
Born Guadalajara, Jal, Mexico
Residence Miami, FL
Nationality Mexican
Citizenship Mexican
Employer TV Azteca
Known for President and CEO of DT Consulting; Former President of Programming and Content for Univision; former vice president of programming at Televisa

Alberto Ciurana is a television executive currently working as Chief Content & Distribution officer of TV Azteca[1]. Previously, Mr. Ciurana served as President of Programming and Content for Univision Networks,[2] where he oversaw programming for the entertainment broadcast and cable networks of Univision Communications Inc. Ciurana moved to Univision after working as VP of programming for Televisa for 15 years and was part of a steady expansion of Televisa influence at Univision that builds on the partnership struck among them in October 2010.[3]

Career

Televisa

Before joining Univision Ciurana worked for Televisa as vice president of Broadcasting and vice president of International Operations and was later appointed as VP of programming, leading their networks to record ratings. During this time, Mr. Ciurana was also part of the team responsible for launching Teletón México, an annual telethon dedicated to helping children with disabilities, cancer and autism that has built more than 20 children’s rehabilitation centers in 18 states in Mexico. Prior to these roles, he oversaw international operations at Televisa, in charge of Eurovisa and expanding the Televisa brand and reach around the world, based out of London.

Univision

On September 2012, Ciurana was appointed as head of Programming for Univision Networks,[4] shortly after Ciurana took over, Univision saw significant ratings milestones. In the February sweeps, the network came in fourth place for the first time with adult demographics while NBC came in fifth.[5] In the July sweeps, Univision came in as the No. 1 network among both Adults 18-49 and 18-34 for the first time,[6] setting an unprecedented milestone – during a time when other networks "invested more than ever in summer programming" according to CEO Randy Falco[7]

In 1986, Ciurana served as vice president of production at the Spanish International Network which became Univision in 1987.

Early life

Before beginning his career as a television executive, Ciurana served as Director of Social Communications for the state of Guanajuato, Mexico.

Organizations

In 2013 Ciurana was appointed as a board member of NATPE.[8] He currently serves on the board of Fundación Teletón USA.

References

  1. ↑ Mexico broadcaster TV Azteca hires ex-Televisa exec to lead TV unit
  2. ↑ Univision Picks Alberto Ciurana To Be President Of Programming And Content - Deadline
  3. ↑ Televisa’s Ciurana moves to Univision
  4. ↑ Alberto Ciurana Joins Univision as Head of Content and Programming
  5. ↑ Vega, Tanzina; Elliott, Stuart (May 14, 2013). "Univision Resets Sights After a Ratings Victory". The New York Times.
  6. ↑ Murphy, Eamon (July 6, 2012). "Univision Bests the Big Four in July Sweeps Ratings Contest". Daily Finance.
  7. ↑ "Univision Will Set a Milestone as No. 1 Network in Any Sweep Among Both Adults 18-49 and Adults 18-34 Ahead Of 2nd Place Fox By Double-Digits" (Press release). Univision Communications Inc. July 22, 2013. Retrieved September 3, 2013.
  8. ↑ NATPE Elects 2014 Board Of Directors - Deadline.com
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