Alain Delon (cigarette)

Alain Delon
A pack of Cambodian Alain Delon cigarettes, with a Cambodian text warning at the bottom of the pack.
Product type Cigarette
Owner BAT Cambodia, a division of British American Tobacco
Introduced 1992 (1992)
Discontinued 2014, resumed again in 2016
Markets Cambodia, Thailand, Myanmar, Laos, Vietnam, Hong Kong, Russia
Tagline "A taste of France", "Signature taste"

Alain Delon is a French brand of cigarettes, currently owned and manufactured by Altadis. The brand name refers to the French actor Alain Delon.[1]

History

The brand was created in 1992 for the Japanese market by SEITA, which became Altadis in 1999 after merging with the Spanish Tabacalera company, and since the acquisition of this brand by British American Tobacco, the brand is mainly sold by the subsidiary BAT in Cambodia.[2][3]

The production was interrupted in 2014 before it resumed again in June 2016 with a new presentation.

The brand is popular in Asia, and especially in Cambodia, due to the fact that the film Zorro was the first foreign movie to be played in China.[4] Alain Delon cigarettes are sold in Thailand, Myanmar, Laos and Vietnam as well.[5] The brand is, or was also sold in Russia and Hong Kong.[6][7][8]

Two slogans are used for this brand. "A taste of France" was the one used until 2014, while "Signature taste" has been in use since 2016.

See also

References

  1. ↑ fr:Alain Delon (cigarette)
  2. ↑ "Our brands". British American Tobacco Cambodge. Retrieved 2016-06-21.
  3. ↑ "Le cinéma français vend du temps de cerveau disponible à l'industrie du tabac". Lesinrocks.com. 2013-04-15. Retrieved 2016-06-21.
  4. ↑ "AJA qu'au Cambodge, on trouve des cigarettes Alain Delon • r/france". Reddit.com. Retrieved 1 January 2018.
  5. ↑ "Alain Delon est connu en Asie pour les cigarettes". Secouchermoinsbete.fr. Retrieved 1 January 2018.
  6. ↑ "BrandAlain Delon - Cigarettes Pedia". Cigarettespedia.com. Retrieved 1 January 2018.
  7. ↑ "Alain Delon". Zigsam.at. Retrieved 1 January 2018.
  8. ↑ "Brands". Cigarety.by. Retrieved 1 January 2018.
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