Advertising inventory

In the media, advertising, and marketing industries, advertising inventory or media inventory is the space available to advertisers on newspapers, magazines, and digital platforms.[1]

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[2]

  • Premium guaranteed
  • Audience targeted
  • Remnant
  • Sponsorships

Advertising space is increasingly being transacted algorithmically; see real-time bidding.

References

  1. ↑ Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
  2. ↑ Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Retrieved 29 September 2015.
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