Addition Elle

Addition Elle
Industry Apparel and accessories retail
Founded 1980 in Montreal
Headquarters Montreal, Quebec
Number of locations
 139
Area served
 Canada
Key people
 Janice Leclerc
Jeff Ronald
Products Women's clothing
Lingerie
Number of employees
 16-50[1]
Parent Reitmans
Website additionelle.com

Addition Elle is a Canadian clothing store chain that sells plus-size clothing.

Summary

The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.[2] Addition Elle has 139 locations across Canada.[3] All clothing comes in at least a ladies' size 14 (equivalent to a men's size 34) and goes up to size 26 (equivalent to a men's size 46).[3] The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[4] Addition Elle stores are usually located in shopping malls, but a few are standalone big box stores.

Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[5]

Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[6][7]

References

  1. ↑ "# of employees information". Glass Door. Retrieved 2011-04-06.
  2. ↑ "About Addition Elle". Reitmans Canada. Retrieved August 6, 2018.
  3. 1 2 "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
  4. ↑ "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
  5. ↑ "Basic clothing designs". Plus Size Web. Retrieved 2011-04-06.
  6. ↑ "Jessica Biffi". jessicabiffi.com. Archived from the original on September 13, 2016. Retrieved August 6, 2018.
  7. ↑ "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.
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