Ad Opt

Ad Opt
Founded 1987 (1987)
Founder François Soumis
Headquarters Montreal, Quebec, Canada
Parent Kronos Incorporated
Website www.ad-opt.com

Ad Opt is the airline crew planning division of the U.S.-based multi-national human capital management software and services company Kronos Incorporated.[1]

History

Ad Opt was founded in 1987 by Jean Éthier, Pierre Lestage, Daniel McInnis, François Soumis and Pierre Trudeau all operational researchers from the decision analysis research group, GERAD, and the CRT (Centre de Recherche sur les Transports/ Research Center on Transportation) in Montreal, Quebec, Canada. Originally, they worked on developing truck itinerary management software for mining companies.[2] It was only later that the company concentrated on developing software to manage crew planning (Altitude) and shift worker schedules (ShiftLogic).

In 1999, the company was listed on the Toronto Stock Exchange (TSX) under AOP.

With ShiftLogic, they later expanded their horizons into other industries including manufacturing, hospitality, and transportation, among others. In 2001, Ad Opt purchased Total Care Technologies to include staff scheduling in the healthcare industry to their product list. [3]

In 2004, Ad Opt Technologies Inc. was acquired by Kronos Incorporated. This acquisition was part of Kronos' expansion into the field of employee scheduling optimization.[4] Kronos' Workforce Management software that schedules hospital employees and Ad Opt's ShiftLogic scheduling engines were going to be merged to create a more efficient product.[5]

Today, Ad Opt's operational research team maintains close ties with GERAD and its teams by funding some of their research projects in the aviation scheduling domain.[6]

Clients

Some of Ad Opt's clients include:[7]

  • Air Canada
  • easyJet
  • Emirates Airlines
  • Etihad Airways
  • FedEx
  • Qantas Airways
  • South African Airlines
  • United Airlines
  • UPS
  • US Airways
  • Virgin Australia

References

  1. ↑ "Kronos (AD OPT Division) Company Profile". ORMS Resource Directory. Lionheart Publishers. 2007. Retrieved 6 July 2011.
  2. ↑ "Partners". GENCOL. GERAD. Archived from the original on 1 October 2011. Retrieved 6 July 2011.
  3. ↑ Desrosiers, Jacques (February 2010). "GENCOL:Une équipe et un logiciel d'optimisation" (PDF). Cahiers du GERAD (in French). GERAD. Archived from the original (PDF) on 2011-10-01. Retrieved 7 July 2011.
  4. ↑ "Kronos to buy Montreal's AD OPT for $53.9M". Boston Business Journal article. Boston Business Journal. 6 October 2004. Retrieved 6 July 2011. The acquisition is part of Kronos' growth strategy and extends the company into employee scheduling software.
  5. ↑ Bruce, Lindsay (6 October 2004). "Kronos acquires AD OPT for $68,200,000". Issues for CIOs. IT World Canada. Retrieved 6 July 2011. When Kronos become aware of AD OPT, it came to the quick realization that the Montreal-based company had been focusing on various vertical markets that Kronos hadn't when it had developed its own solution. Acquiring the company would allow Kronos to expand the number of verticals it could cover in terms of scheduling.
  6. ↑ "The Impact of Academic Research on Industrial Performance" (PDF). National Academy of Engineering of the National Academies. Washington, D.C.: The National Academies Press. 2003. p. 158. Archived from the original (PDF) on 26 March 2012. Retrieved 8 July 2011.
  7. ↑ "Our Clients". About AD OPT. 2010. Archived from the original on 8 September 2011. Retrieved 6 July 2011.
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