ATTRAQT
ATTRAQT Group plc is a UK headquartered organisation, that was founded as Locayta in 2003. In 2014, the company rebranded as ATTRAQT and was listed on the AIM market of the London Stock Exchange.[1]
ATTRAQT provides eCommerce retailers with all-encompassing software solutions to radically empower onsite search, merchandising and personalization capabilities. With human-guided automation and easy-to-use interfaces, ATTRAQT’s solutions help retailers make their online shop as attractive and successful as their brick-and-mortar stores. Extending retail platform functions and putting the power and control back in the hands of merchandising teams.
In March 2017 ATTRAQT acquired Fredhopper.
| Public | |
| Traded as | LSE: ATQT |
| Industry | Software as a Service |
| Founded | 2003 |
| Headquarters | London, UK |
Area served | Worldwide |
Key people | Luke McKeever (CEO) |
| Products | Cloud based online visual merchandising platform for multi channel retailers |
Number of employees | 130 (2018) |
| Website | www.attraqt.com/ |
History
2003: The company was founded as Locayta Ltd, with a solution that delivered onsite search technology.
2009: Locayta launched Freestyle Merchandising, a sophisticated cloud-based SaaS solution that powers onsite search, online merchandising and eCommerce personalization.
2014: Locayta was rebranded ATTRAQT (Group plc) and listed on the AIM market.
2017: ATTRAQT acquired Fredhopper. an integrated platform that offered both data driven and human controlled onsite search, navigation, recommendations and visual merchandising.[2]
Solutions/products
ATTRAQT Fredhopper
Fredhopper offers online merchandising, onsite search, eCommerce personalization to large online retailers.
It utilizes a range of algorithms and data-led tools to make retail websites responsive to individual customer needs. Merchandisers and web managers are supplied with mechanisms designed to systematically engage their target audience through product displays to meet customer needs and interests. The platform blends automated processes with human intuition to generate web pages and shopping experiences that instantly connect with individual shopper preferences in a personalized way. The result is a dynamic system designed to boost brand performance metrics through increasing customer satisfaction with the overall online shopping experience. The solution is designed to suit both emerging and multinational online retailers thanks to its open-ended global cloud structure and its ability to support over 40 languages.[3]
Key features
The solution covers key areas of eCommerce performance for online retailers.
- Merchandising: offers automated and manually guided ways to rapidly merchandise website pages for maximum efficiency and return.
- Personalization: uses data collection systems to ensure that different products can be displayed to different customer sets based on their individual preferences and needs.
- Product Recommendations: products and collections can be tailored to customers with ease using a system that is intended to significantly enhance up-sell and cross-sell opportunities.
- Onsite Search: features such as auto-correct and search term prediction is designed to make the onsite search experience much more user-friendly for customers.
- Navigation: faceted menus can be generated manually or automatically to improve website navigation for target customers. Menus can also be individually customized to appeal to different customer needs.
ATTRAQT Freestyle Merchandising[4]
Freestyle Merchandising offers online merchandising, onsite search, eCommerce personalization for small to mid-sized online retailers.
The interactive, data-led functions of the platform is designed to help website managers and merchandisers to increase key performance metrics, from revenue to conversion rates and average order values by making websites much more responsive to customer needs. Actions can be automated and applied to increase productivity, and retailers have control to automate merchandising, product recommendation and search functions across different website pages and categories, while keeping manual control over areas that require a dedicated human touch. The result is a dynamic system that is designed to improve workflow efficiencies for the retailer.
Key features
The solution covers key areas of eCommerce performance for online retailers by blending human creativity with automation and control.
- Merchandising: offering automated and manually controllable ways to efficiently merchandise all website pages for maximum ROI.
- Product Recommendations: uses algorithms to showcase different products to different customers based on their distinct customer preferences.
- Onsite Search: features like spelling correction, search term prediction and faceted menu creation help customers to locate their favourite products much more quickly.
- Email Management: a mailing feature enables retailers to insert dynamic product selections and recommendations into their customer emails.
- Data Handling: the system uses an import service to handle, analyze and sort product inventories, designed to guarantee that products are displayed in a visually stimulating and accessible way.
- Reporting: a range of customizable reports are automatically generated to give clients in-depth insight into key performance metrics, and how to improve them.