ARRAY

ARRAY Now
Formerly
 African-American Film Festival Releasing Movement (AFFRM)
Industry Film industry
Founded 2010
Founder Ava DuVernay
Headquarters Los Angeles, California U.S.
Key people
 Ava DuVernay
Products Film distribution
Services Film distribution
Film marketing
Website arraynow.com

ARRAY, also known as ARRAY Now, is an independent distribution company launched by film maker and former publicist Ava DuVernay in 2010 under the name African-American Film Festival Releasing Movement (AFFRM). In 2015 the company rebranded itself as ARRAY.[1]

History

DuVernay launched the company in 2010 after her debut feature film I Will Follow failed to acquire distribution.

In May 2015 DuVernay held a 12-hour Rebel-a-thon on Twitter to raise funds for the company. For 12 hours black directors like Ryan Coogler, John Singleton, Gina Prince-Bythewood, Tina Mabry, Julie Dash and more answered questions from the general public in order to raise awareness for ARRAY and encourage people to donate funds.[2][3] Actors Thandie Newton, Kerry Washington and Jessica Chastain were among those who made substantial donations to the company.[4]

Films

Under AFFRM

  • March 2011: DuVernay's I Will Follow
    • Grossed a per-screen-average of $11,563, and expanded from five screens in five cities to 22 screens in 15 cities after its first weekend
  • December 2011: Kinyarwanda
    • 2011 Sundance Audience Award-winner
  • April 2012: Restless City by Andrew Dosunmu
    • 2011 Sundance Film Festival Official Selection
  • October 2012: DuVernay's Middle of Nowhere
    • Winner of the 2012 Sundance Film Festival for Best Director
  • 2013: Storm Saulter's Better Mus' Come and Neil Drumming's Big Words
  • 2014: BP Oil Spill documentary Vanishing Pearls by Nailah Jefferson and 25 To Life by Mike L. Brown

As ARRAY

2015

African-American Film Festival Releasing Movement's approach to distribution includes the incorporation of a grassroots collective of local Black film organizations who assist with local marketing and venue booking, as well as local publicity of AFFRM's films. The organizations include:

2016

References

  1. ↑ Cunningham, Todd. "Ava DuVernay's AFFRM Rebrands as ARRAY, Acquires 2 Films". Retrieved 13 November 2015.
  2. ↑ Bernstein, Paula. "Ava DuVernay Wants You to Be a Rebel and Join the Movement for Diverse Films". Retrieved 13 November 2015.
  3. ↑ Clarke, Ashley. "Ava DuVernay's Rebel-a-Thon offers symposium for black film-makers". Retrieved 13 November 2015.
  4. ↑ Whipp, Glenn. "Aiming to diversify storytelling, Ava DuVernay expands scope of film distribution collective". Retrieved 13 November 2015.
  5. ↑ "2014 Jury". BronzeLens Film Festival. Retrieved March 19, 2015.
  6. ↑ Kgama, Moikgantsi (November 22, 2014). "25 To Life: A Film About Howard University, HIV & Honesty". Imagenation. Retrieved March 19, 2015.
  7. ↑ "25 to Life". Houston Museum of African American Culture (HMAAC). December 1, 2014. Archived from the original on November 17, 2015. Retrieved March 20, 2015.
  8. ↑ "2012 Urbanworld Film Festival Schedule" (PDF). Urbanworld. September 22, 2012. Archived from the original (PDF) on April 2, 2015. Retrieved March 20, 2015.
  9. ↑ "Film Festival – AFFRM: African-American Film Festival Releasing Movement". Langston Hughes Performing Arts Center. Retrieved March 19, 2015.
  10. ↑ "Born Local. Growing Global". Parallel Film Collective. Archived from the original on April 2, 2015. Retrieved March 20, 2015.
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