AMD Academy of Fashion and Design

The AMD Akademie Mode & Design is the design department of the private Fresenius University of Applied Sciences. With locations in Hamburg, Düsseldorf, Wiesbaden (start 2019), Munich and Berlin, AMD is thus part of one of the largest private universities of applied sciences in Germany and is based in Idstein together with the Fresenius University of Applied Sciences. Accredited study programs, training and further education programmes in the fields of design, fashion, communication and industry-specific management are part of its educational offer.[1]

Educational offer

Within the AMD Fashion School AMD and the design department of the Fresenius University of Applied Sciences offer the bachelor programs Fashion Design (B.A.), Fashion and Design Management (B.A.) and Fashion Journalism and Communication (B.A.). Within the AMD Design School the bachelor programs Spatial Design (B.A.), Product Design (B.A.). Brand and Communication Design (B.A.) and Design and Innovation Management (B.A.) are offered. In addition, the Master's programmes Fashion and Product Management (M.A.), Fashion and Retail Management (M.A.) and Sustainability in Fashion and Creative Industries (M.A.) are offered. The training course Fashion Journalism / Media Communication with the optional Bachelor degree (Hons) Fashion Management and Communication expands the academy program. The further education programs styling, head designers as well as fashion photography round off the educational offer of the academy.

English-language programmes

On the English-language study program Fashion Design (B.A.), students acquire creative, manual, and technical skills and learn to use interdisciplinary thinking to design progressive collections. Students learn to develop their own design style in an international context. In addition to a high degree of creativity, one of the most important traits for up-and-coming designers is a sensitivity to social, cultural, and economic factors. The program focuses on international developments and how they influence the fashion industry. The seven-semester study program covers practical, artistic, and theoretical aspects. Providing individual support and promoting personal skills take top priority. Establish industry contacts from an early stage: Cooperation with fashion companies and cultural institutions as well as an internship are important parts of the study program.

The English-language study program Sustainability in Fashion and Creative Industries (M.A.) seeks to educate experts and managers who engage in shaping the widespread global change toward sustainability. This future-oriented Master of Arts is aimed at designers, managers or entrepreneurs, who want to operate in an economically effective and at the same time responsible way. With a very interdisciplinary and hands-on structure the Master´s program covers the following areas of specialization: "Sustainable Design Strategies", "Sustainable Production" and „Sustainable Business". Students explore sustainable design developments and trends, innovative materials, technologies of production and marketing instruments, in order to arrange value-added chains in an ecological and social manner. You will look into the functioning of ecosystems, the origin of resources and fair labor conditions. Likewise students gain deeper knowledge of sustainable lifestyle, business ethics and transparent corporate communications. Workshops, excursions and practical projects with companies in the creative industries are an integral part of the master studies. You will work closely with our professors and industry experts

Partner universities

AMD cooperates with numerous international partner universities. In addition, AMD recruits international teachers from London, Milan and Paris for workshops and seminars and offers students an internationally oriented network. International partner universities are Berkeley College (New York City, USA), Vancouver Island University (Nanaimo, Canada), London College of Fashion (London, Great Britain), European College of Business and Management (London, Great Britain), Kingston University (London, Great Britain), Nuova Accademia Di Belli Arti (Mailand, Italien), Beijing Normal University (Zhuhai, China), Hongik University (Seoul, Korea), Universiteit Antwerpen (Antwerp, Belgium), Hogeschool Gent, School of Arts (Gent, Belgium) and New Design University (St. Pölten, Austria).

References

  1. ↑ Royal, Cecile. "The next wave of fashion design". Retrieved 17 July 2014.

Coordinates: 53°34′01″N 10°00′01″E / 53.56694°N 10.00028°E / 53.56694; 10.00028


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