888sport

888sport
Private
Industry Gambling
Founded 2008 (2008)
Headquarters Gibraltar
Services Sports betting, novelty bets
Parent 888 Holdings
Website 888sport.com

888sport (pronounced as "Triple Eight Sport") is a multinational online sports gambling company headquartered in Gibraltar. It was founded in 2008 and is a subsidiary of 888 Holdings plc. The company provides online sports betting, predominantly in European markets.[1]

History

888sport was launched as the dedicated sports arm of 888 Holdings in March 2008, and as part of 888's gambling arm.[1] 888sport began to get involved in sports sponsorship in 2010, starting with a sponsored stand at Fontwell Park Racecourse.[2]

Former Spanish national team footballer Santiago Cañizares joined 888sport in 2011 as European brand ambassador,[3] in 2012 English former professional footballer Ian Wright as pundit during The Euros,[4] and Channel 4 Racing presenter Emma Spencer joined in 2014 as horse racing expert.[5]

888sport received media coverage for the way it utilised social media prior to and during the fight between George Groves and Carl Froch fight in 2014.[6][7]

In 2013, the Nevada Gaming Commission licensed 888 Holdings to provide online gaming, making it one of the first non-US online betting companies to operate in the United States.[8][9]

888sport is a member of ESSA, the European betting integrity body.[10]

References

  1. 1 2 Gary Trask (March 13, 2008). "888 dives into the European sports betting market". Gambling Portal Webmasters Association.
  2. ↑ Michael Long (August 16, 2010). "Fontwell Park Racecourse announces dream sponsorship". SportsPro.
  3. ↑ "888 signs up Canizares". iGaming Business. June 14, 2011.
  4. ↑ "Wright partnership for 888". iGaming Business. June 5, 2012.
  5. ↑ Adam Courtney (April 30, 2014). "Emma Spencer Joins 888sport As Racing Ambassador". 888sport.
  6. ↑ Krishan Majithia (June 5, 2014). "888sport Deliver Knockout Blow on Social Media". Digital Sport.
  7. ↑ "888sport and Betway top Froch-Groves social media charts". iGaming Business. June 5, 2014.
  8. ↑ bethq (June 5, 2014). "Implementation of Nevada Gaming Commission".
  9. ↑ "MaksBet Casino". [Maxbet]. June 5, 2014.
  10. ↑ "ESSA secures latest key operator as 888 joins up". Betting Business Magazine. 10 February 2017.
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